What are the most important social media metrics you need to measure in order to analyze the success of your social media marketing? There is plenty that we can measure when it comes to our social media marketing efforts. It is crucial to know what the most important social media metrics are when measuring the […]
There are some great new features on Facebook Insights that should get marketers excited. Facebook has done a lot in the past few months in order to ramp up their Insights feature. Remember the ‘People Talking About This’ feature on Facebook? No more! Some of the new features on Facebook Insights provide marketers with some […]
What can you do to reach a big audience very quickly through the strategic use of social media? With so much happening on social channels, it can often seem difficult to grow your fan base and reach a big audience in a short time frame. In order to really capitalize on all that social media […]
You should always aim to engage your fans on social channels, but it is much more fun to do it in a creative way! One of the most important goals of your brand on social media should be to engage your fans and followers. While this is a great quality for any brand to have, […]
Data derived from social platforms can be highly valuable if you know how to leverage big data for the right campaigns. Big data is one of the most talked about concepts of the era, and for good reason. If your brand knows how to effectively leverage big data to optimize campaigns and generate results, you […]
Tracking ROI on Facebook and other networks is always among the top concerns for marketers. This is one great way to track ROI on Facebook. Despite all of the methods that exist to measure ROI on Facebook – some more complicated than others – there are still marketers and executives that refuse to acknowledge that […]
The numbers in this infographic help explain why Twitter’s IPO is such big news. Last week, the biggest news to come out of the world of social media was undoubtedly that Twitter announced its IPO. The microblogging platform is looking to raise $1 billion, and the numbers behind Twitter help justify that price tag. One […]
Below are some popular social media quotes and my reactions and responses to them. Like any popular social phenomenon, social media has spawned a number of great minds to share their words of wisdom with tweet-appropriate brevity. Below are four social media quotes from industry leaders and observers and my reactions, interpretations or responses to […]
Social Care on Twitter is becoming increasingly popular with brands of all sizes. What exactly is Social Care on Twitter? Today, one-third of online adults prefer to engage with brands through new media – like Twitter or a live chat service – than through conventional forms of customer service – like the phone, or even […]
When deciding whether or not to outsource social media, there are a few questions you need to answer first. There is always a lot of debate over whether or not brands should outsource social media. For some brands, running a program internally is going to be the right call. Others might benefit from having an […]
