When it comes to social media, there are few areas that can be more powerful than social media advertising, and these social media advertising tips will help you get the most out of a campaign.
It is no secret that the social media space is increasingly favoring the pay-to-play model for brands and businesses. That being the case, we are starting to see a move by many users towards social media advertising. Whether you are building your social presence, launching a new product, or driving conversions from untapped audiences, social media advertising can be a powerful tool. But it is important that you are using it properly.
These social media advertising tips are really presented as thought points that should be considered when deciding to venture into the space. Though social ads are cost-effective, you still want to make certain that you are not wasting any money by simply throwing it at a network and hoping it works.
Know Thy Target Audience
Target audiences are extremely important on social media, and that is particularly true for social ads. With so much noise online, we need to ensure that we know exactly who we are talking to. When developing your social advertising campaigns, have a particular audience in mind for the message as opposed to a generic one – it will lead to significantly greater conversions.
Use Relevant Content
Once you know your audience, you’ll want to make sure that the content you plan on promoting is relevant to their tastes and preferences. One of the greatest benefits of involving one’s brand on social media is the amount of information that is available about your audience. Determine what type and tone of messaging will work and create that ad.
Don’t Boost Your Account
It might seem enticing, but one of the most futile ad types are the promoted account ads. While these ad formats might generate positive results in terms of audience growth, we have moved away from the days where a larger audience means a more valuable social presence. With a targeted message and a clearly defined audience type in mind, you will find that your ads not only garner engagement, but acquire new fans and followers as well.
Take Advantage of Additional Features
Simply boosting a post to your friends and fans can be somewhat useful, but to really get the value out of social advertising, take full advantage of its capabilities! In Facebook’s Power Editor or in the advertising backend of Twitter, you will find several additional capabilities, like Custom Audiences and Twitter Cards. Learn all you can about these features and then incorporate them into your campaigns.
And on that note…
Study the Social Advertising Landscapes
Social advertising is much more than “boosting” your content. If you have decided to begin taking advantage of the social advertising landscape, you should be taking the time to learn everything there is to know about the platforms. As noted above, there are a lot of valuable features that can be exploited in the backends of these programs. Figure out what they are!
Pay Attention to Your Ads
Throwing a budget behind some content will yield average results, but you want your results to be above average! Keep a close eye on the activity of your social ads and make adjustments where you see opportunities. Real-time ad optimization is a great practice, and one that will keep your operation profitable.
Avoid Optimized CPC
Bid for yourself. Optimized cost-per-click does not yield the best results. It is significantly more convenient, and the results are not bad. But again, you don’t want your campaigns to simply be average! Once you understand how these ad platforms work, start bidding for yourself in order to extrapolate all the potential that you can out of every penny you invest.
Keep some of these tips in mind when you decide to begin your journey into the world of social media advertising!
What other practices have you found valuable? Tell us in the comments below or on Twitter!