Understanding your brand’s KPIs on social media is going to be crucial to measuring the success of your program. ROI remains one of the key concerns for marketers and executives alike when it comes to social media marketing. While there exist a number of ways to measure your returns on social campaigns, few marketers know […]
It’s that time of year again, and we thought we would share some ‘scary’ fun facts about social business to keep with the spirit of Halloween! Wait, how can something be scary and fun at the same time? Well, for businesses that are leveraging the possibilities that social business presents, these facts are a lot […]
Social media is not free; if you want to succeed, you need to be prepared to invest in a social advertising campaign. Have you made the mistake of thinking that social media is ‘free’? You’re not alone. Plenty of people – marketers and businesspeople alike – have made the dangerous mistake of assuming that because […]
There are certain best practices for LinkedIn Company Pages that brands need to adhere to in order to generate engagement and business. LinkedIn is a fantastic resource wherein professionals can showcase their expertise and highlight their strengths. For businesses, Company Pages provide a hub where brands can outline services, engage with prospects and ultimately, drive […]
To call something perfect is a bold statement, but these are the features that need to be included in the perfect tweet.
What traits make up the most successful social media marketers? In the past few years, social media marketers have moved from the fringe to the forefront when it comes to marketing and advertising. While there were once just a few people who described themselves as social media marketers, virtually every firm now comprises at least […]
These 6 blog content sources are great when you’re looking for fresh, new content. If you have a blog, then you have, at some point or another, wondered where the inspiration for your next great article was going to come from. You’re not alone. Bloggers are always looking for great, new blog content sources. These […]
Do you know about some of the interesting ways to use Facebook Graph Search? The Facebook Graph Search feature was rolled out a little while ago, but has not had quite the impact Facebook was hoping for. The social search tool geared towards providing people with personalized search results and competing with search giants is […]
We often hear about paid, owned and earned media, but what is the difference between media types and which one is best, if any? There is a lot of discussion around paid, owned and earned media, but not everyone knows or understands the difference between media types or which one generates the greatest degree of […]
Twitter is a great platform for communicating with your audience, but try to avoid these annoying things brands do on Twitter! Twitter is a pseudo-broadcast medium – that means that on Twitter, more so than most networks, we can drive traffic to landing pages and soft sell our product. That said, there are still a […]
