How to Measure ROI on Facebook in 3 Easy Steps [VIDEO]
Measuring ROI on Facebook is essential to knowing the success of your program, and it is much easier than you think. Subscribe to our YouTube channel here.
Entries by Corey Padveen
Op-Ed: You’re Only as Good as Your Worst Interaction
Managing your reputation on social media is an integral part of any comprehensive social business strategy. If you are not paying attention to the perception of your brand by audiences, then you are forgetting about one of the most important features that makes a social business successful. The management of your reputation on social media […]
5 Tips for Brands on Instagram
Brands on Instagram are still relatively young, but there is still a lot marketers can learn from their successes and failures. Instagram is about to roll out their sponsored ad feature, and based on the comments from Instagram users, it would also appear as though the world is about to end. Like every social network […]
3 Departments to Involve in Your Social Business
Has your social business involved every department it can? We all know that the marketing department is going to be among the first to adopt new media when it comes to social business, but what other departments can contribute to it? These three departments are generally forgotten when it comes to social business, and it […]
4 Important Facebook Targeting Options
Have you put together an ad campaign using the Facebook targeting options? Have you ever tried to promote your content to a broader audience by developing a Facebook ad campaign? Boosting a post is one thing, but if you know how to properly use the Facebook advertising platform, you can reach very targeted audiences and […]
The Power of Social Media [INFOGRAPHIC]
We all know that social media is important, but have you really considered the power of social media for your business? We’ve said it countless times before, and the evidence can be found all over: the power of social media is great, and leveraging the platform properly can mean big things for your brand. There […]
How to Optimize Facebook for SEO [VIDEO]
Do you know how to optimize Facebook for SEO? It’s easier than you think!
How to Determine KPIs on Social Media
Understanding your brand’s KPIs on social media is going to be crucial to measuring the success of your program. ROI remains one of the key concerns for marketers and executives alike when it comes to social media marketing. While there exist a number of ways to measure your returns on social campaigns, few marketers know […]
Scary Fun Facts About Social Business and Commerce
It’s that time of year again, and we thought we would share some ‘scary’ fun facts about social business to keep with the spirit of Halloween! Wait, how can something be scary and fun at the same time? Well, for businesses that are leveraging the possibilities that social business presents, these facts are a lot […]
Social Intelligence Says To Invest in a Social Advertising Campaign
Social media is not free; if you want to succeed, you need to be prepared to invest in a social advertising campaign. Have you made the mistake of thinking that social media is ‘free’? You’re not alone. Plenty of people – marketers and businesspeople alike – have made the dangerous mistake of assuming that because […]
