Digital and social advertising are exciting platforms, but there is a lack of understanding that is leading to overspending and underperforming. Advertising on social media and other digital platforms has always been exciting. Between the measurability, the reach and (in most cases) the affordability, marketers and advertisers have had a field day with these platforms. […]
Industry leading digital marketing consultancy joins forces with Forbes Top 30 Social Sales Influencer Two internationally recognized thought leaders and industry experts combine skills to provide a unique consulting, coaching and training program in digital marketing and social selling strategies. See the official press release here. t2 Marketing International’s Director of Global Social Business Strategy, Corey […]
People respond to infographics on social media differently based on the network they are using. It is important to be aware of certain best practices when it comes to sharing infographics on social networks. Pinterest is easy: simply pin it up and watch the engagement begin. But to ensure you will see that same level […]
Social media can be a tricky domain to master, particularly for more risk averse brands. If you run or work for a risk averse brand, you know that social media is a difficult beast for a number of reasons. The concept of ‘real-time’ takes on a whole new challenge when you are constantly concerned with […]
With the constantly changing social media landscape, it’s hard to keep up with trends. There are a lot of hugely beneficial and fairly simple social media best practices in which brands and individuals should be participating, but most people simply don’t know about them. Social moves at such a high speed, that it can be difficult – […]
Big data is an exciting concept and we hear a lot about it, but we need to get our data working towards achieving business goals. Big data is exciting. We hear about it everywhere we go. There are virtually limitless applications for these kinds of data, but when it comes to our businesses, we need […]
Content marketing is the process of telling stories through your content shared to social media; it is also a great way to improve your search rankings. Content marketing has been a rising star in the realm of social media and digital marketing in recent years. As social business has moved to the forefront, marketers have […]
Not every brand is right for the major social networks, and not every one of those networks is right for a specific brand. When a brand gets started with social media marketing, the initial thought process is something along the lines of: “I need to be everywhere, all the time, no matter what.” Considering the […]
The idea of generating social media ROI without investing in social media is a novel concept; that’s mostly because it is completely irrational. One of the favorite sayings of economists is as follows: “There ain’t no such thing as a free lunch.” Some attribute the adage to a practice that started in the Old West […]
What makes a social media manager stand out from the crowd? While every social media manager approaches his or her job differently (after all, the job changes quite drastically depending on your goals) there are a few habits that the most effective social media managers will have in common. These seven criteria should be applied […]
