What are some of the top marketing trends we need to be aware of in the coming year? It is no surprise that marketers can expect some pretty dramatic shifts in the norm over the course of 2016. The speed at which new media evolves has led to the marketing world changing significantly as every […]
The not-for-profit world is apt to benefit from social media, but there are certain hurdles that make it slow to adopt. Not-for-profit social media channels are booming with content, but the speed at which the industry adopts new practices (and viable social advertising channels) is generally slower than average. There are a lot of factors that […]
What is content curation and what are some of the best content curation tools? Sometimes, one of the fastest ways to build your presence and acquire new fans and followers is to find and share some of the greatest content on the web. Of course, you’ll always want to have a focus on creating your […]
We would like to wish every one of our readers a very happy holiday season and a happy New Year! As we approach the holidays, we’ll be taking some time off from posting content to the blog, but we would like to leave you with some wishes for a very relaxing and joyful holiday season, […]
Check out the latest edition of our instructional videos on Google Analytics! Now that we have covered some of the basic components of our Google Analytics dashboard, it’s time to start delving into some of the more detailed and customizable aspects of the software. In the latest instalment of our video series in conjunction with […]
Instagram ads have arrived for all to enjoy, and there are a few helpful tips and best practices to keep in mind for when you decide to delve into the realm of Instagram ads. By now you’ve no doubt heard about the wide launch of Instagram ads, and you might have even created a campaign […]
As a social media manager, you should have a carefully organized social media morning checklist referenced at the start of every day. A social media morning checklist is crucial to getting a jump on the day ahead. While your day in the office might have ended as far as your co-workers are concerned, the socialsphere […]
Watch the latest video in our series with the Social Media Strategies Summit! In this instalment of our video series in conjunction with the Social Media Strategies Summit, we cover some of the key audience metrics in Google Analytics. Watch the video below and get a better understanding of what your Google Analytics data represents!
We hate to think about it, but we should always be prepared for the case of the dreaded social media crisis. The speed at which information travels has increased exponentially with the advent of social media. Therefore, when a crisis breaks, a carefully thought out strategy and proper mechanisms need to be in place in […]
Local businesses often face fierce competition when it comes to marketing. The main objective is to get the word out about your brand and grow a customer base and maintain it. However, we are talking about small businesses that target the local customers. Unlike large organizations, they can’t afford big, splashy campaigns in order to […]
