Facebook recently rolled out their new ad manager, and marketers should be excited about the changes. It seems like eons since major changes were made to the Facebook ad manager. For the longest time, it has been clunky, unfriendly and difficult to navigate. That is especially true for marketers with multiple accounts to manage. Of […]
Steering clear of these SEO mistakes will ensure that your pages stay visible on search engines. Did you know that the top 3 search results for a search term receive 61% of clicks? How about the fact that 75% of search engine users never scroll past the first page? We’ve all heard the joke: the […]
This post originally appeared on CoreyPadveen.com. When should negative comments on social media be addressed, and how? I was recently speaking at a conference in Las Vegas, and a particular question kept popping up: “How and when should I deal with negative comments on social media?” Photo credit: emich.edu The most common answer is that every brand […]
What should you title your next blog post? What will attract readers? These are a few questions most bloggers and marketers face when deciding what to title a blog post. Considering how much content is flooding news feeds and streams, a catchy title is crucial. It is the first thing a prospective reader will see […]
Some recent changes have made it possible to really improve customer service on Twitter. Customer service has long been an area where Twitter has proven to be a valuable asset. The ability to communicate directly with clients (or prospects) in real time has made it possible to satisfy even more customers on a very public stage. […]
What are some of the most important social business metrics? When it comes to running a successful social business, one of the most important thing to consider are your metrics. Knowing what you will be measuring as a marker for success is something that should be established at the outset of your social business strategy’s […]
For 20 years, Mary Meeker of Kleiner Perkins Caufield & Byers has been producing her report on Internet trends. Some of the 2015 Internet trends to watch for might seem obvious. After all, there are certain trends that began years ago that are still on an upward tick. That said, there is still a lot […]
To get the most out of your next SEM campaign, keep some of these Google AdWords best practices in mind. Google AdWords can be a complicated beast. While it is simple on the surface – a campaign is fairly easy to set up and automate – there is so much more happening beneath that top level. […]
As Facebook transitions into a purely pay-to-play platform, marketers need to be familiar with the ins and outs of boosting posts on the network. It might seem like a simple task, but in order to succeed with Facebook marketing (paid Facebook marketing, in particular) marketers need to know how to boost a Facebook post. The […]
It’s always valuable for marketers to know about the key demographics on major social networks. Communications on social networks vary from one medium to the next. The reason for this is simple: there are different demographic makeups of all the major social networks where your brand has a presence. Knowing the demographics on major social […]
