The marketing and social media highlights of The 2013 CMO Survey have revealed quite a few intriguing things to look forward to. In 2008, The CMO Survey was created in order to measure the trends and direction of marketing across all industries twice a year. The most recent publication, February 2013, showcases an upward trend […]
In case you missed some of the topics we covered this week, here is the social media week-in-review! Social Media: 5 Methods to Convince C-Level Skeptics Social media can be a tough sell when it comes to the corporate level. It is generally the last hurdle marketers need to cross, but the most important one […]
Many people do not believe in the power of Google+, but when it comes to Social Equity, the network cannot be ignored. With regards to Google+, a great degree of the power of the network is derived from the reality that Google+ is owned by Google. Anything with the Google backing is automatically worth your […]
Social media helps brands understand what their clients want, and few examples of that are better than Heineken’s limited edition bottle redesign. Social media is an excellent avenue when it comes to engaging with your fans, and if you can find a way to get their input, all the better. Late in 2012, Heineken decided […]
Social care is of ever-growing importance when it comes to social media for business, and it is important to understand what it is and how it differs from conventional customer service. The Social Media Report 2012 from Nielsen and NM Incite explained a relatively new phenomenon: social care. What is social care? Social care is the […]
Pinterest marketing recently received a boost with the integration of backend analytics on Pinterest. These 7 tools can further benefit your Pinterest marketing strategy. Little by little, Pinterest is becoming more business friendly. First, there was the launch of business pages, and recently there was the announcement of integrated insights for businesses. This is an […]
When it comes to social media, every department may be sold on its benefits, but the most important folks in the room are the hardest to convince: executives. Social media is an investment. Whether that investment is time, money, labor or something else, executives see it as an expense. And since the goal of executives […]
In case you missed some of the topics we covered this week, here is the social media week-in-review! Pinterest Marketing: Need-toKnow Updates [INFOGRAPHIC] With the recent Pinterest updates, there is quite a bit social marketers need to be aware of. This infographic does an excellent job of outlining what new features exist, what features have […]
Social Equity stands to increase significantly as a result of the benefits social media has with regards to SEO. The secrecy surrounding search engine algorithms has resulted in a great deal of conjecture when it comes to social media factoring into SEO. That said, allusions made by executives, such as Matt Cutts at Google, have […]
With the strategic use of YouTube, Gillette managed to capture and engage an entirely untapped demographic. In 2010, as the World Cup approached, the marketers at Gillette were wondering how they could capitalize on the growing use of social media and garner a new client-base. Through the strategic use of YouTube, coupled with a global […]
