Social media marketing presents a number of difference when compared to classic forms of marketing. What are some of the differences when it comes to social media marketing as compared to classic marketing? For decades, marketing made small adjustments, but the basic concepts remained the same. A formula was developed and executed by marketers in […]
LinkedIn announced that they will be shutting down the Answers feature at the end of January; how should you proceed with your social media engagement on the business network from here on? Since 2007, LinkedIn Answers has been a forum on the business-oriented social media network where individuals could post their questions then rate users’ […]
Facebook marketing took a major leap forward with the introduction of Graph Search. So how does this impact your Facebook marketing strategies? Facebook marketing has become relatively standardized in the past few years with the exception of a few minor changes. Apart from the introduction of Timeline and the subsequent modifications to the EdgeRank algorithm, […]
Social media has undergone quite a bit of change in the last year, and the recently published ‘State of Social Media: The Social Media Report 2012’ from NM Incite and Nielsen reveals some interesting statistics that should not be ignored. In the last year, social media has evolved and proliferated considerably. In nearly all aspects […]
Twitter marketing can be an excellent resource, but only if it is done properly. Time and time again we stress the importance of a strategy when it comes to Twitter marketing and other forms of social media marketing. Where Twitter marketing differs, however, is in the approach you take to promoting your brand. As we […]
Social media marketing is not relegated to social networks; a business blog can drive some of your best engagement. While a large proportion of social media marketing will inevitably take place on social networks, it is not simply about using Twitter and Facebook and drive engagement with your fans. If the ultimate goal is conversion […]
When it comes to social media success, knowing the best practices is crucial. Time and time again, we stress the importance of following certain best practices when it comes to your social media strategy. Sometimes it can be hard to keep up. But, regardless of how much there might to keep track of, it is […]
You might have great content, but if you are not choosing the right SEO keywords for optimization, you might not get anyone to see it. There are plenty of SEO tricks and tips when it comes to getting found on search engines using targeted keywords, but the only way to ensure that your results are […]
What steps can you take to make your site SEO friendly? The search engine experts at SEOmoz have put together a succinct yet helpful image detailing some of the necessary steps when it comes to building an SEO friendly website. There is a certain order of operations one needs to follow when conducting search engine […]
Reputation is everything, and using SEO, you can manage your reputation to boost your business online. We all strive to be the best in our respective industries. That said, the larger we grow, the greater the chances that we might find ourselves facing a PR crisis on social media. It might be a simple mistake, […]
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