Google updates its algorithm roughly 500 times per year, so we can expect some significant changes to Google in 2014. Changes to Google are not uncommon. Very recently, Google completely overhauled their primary algorithm and introduced the world to Hummingbird. In 2014, we won’t necessarily see a move quite as significant (the last time Google […]
A lot of brands have noticed that their Facebook posts organic reach is down and many are asking why. More and more, brands are noticing that their Facebook posts organic reach is down, and continuing to drop. This is not the first time companies have noticed a dip in reach and engagement, but there is […]
Creative holiday video campaigns are always something people look forward to, and 2013 did not disappoint. This year, quite a few brands decided to take a crack at the viral route and create a holiday video campaign that they felt would touch the hearts of the millions that watched and make these brands top-of-mind – […]
Your landing page is the first impression people get of your business when they click on an AdWords ad, so stick to the best practices. For anyone who has ever looked into running an AdWords campaign, it is no secret that Google tries very hard to filter out the “bad eggs” by forcing users to […]
Late last week, Instagram launched Instagram Direct and now the world wants to know how it compares to Snapchat. Instagram Direct comes just a short while after Snapchat turned down Facebook’s almost surreal offer of $3 billion. Well, if Snapchat thought they were holding all the cards, it seems as though they never considered Facebook’s […]
One of Google’s latest social media patents promises to make the automated features of social media so realistic, you would never know the difference. Late in November, Google received their latest social media patent. According to the filing, the new platform is designed as, “A system and method for automatically generating suggestions for personalized reactions […]
Email marketing is still alive and well, and there are plenty of email marketing myths that still scare marketers. There is no shortage of email marketing myths out there that tend to scare some people away from the very successful platform. Email was the first form of social marketing, and it is still a viable […]
The legal implications of social media might not be written in stone (just yet) but they do exist and you, as a business or individual, need to know about them. It is no secret that employers are using social media when researching prospective employees, or business partners. In fact, 1 in 5 recent graduates has […]
It is easy to create a Twitter ad campaign, and you can do it for your brand by following these simple steps!
Facebook mobile is now more important than ever, and your strategy needs to incorporate Facebook mobile in a number of ways. It is no surprise that Facebook mobile is now among the most important focal points of a successful social business strategy. Over 70% of Facebook’s users are accessing the network through a mobile device, […]
