When it comes to social media, where should you be looking for your target audience? We posted recently about integrating you social media network strategies in order to reach every possible demographic, but there still looms the question of whether or not a social media network is right for you and your business based on […]
Social media strategies must consist of a multi-platform integration aspect in order to be successful. What does this mean exactly? Well, let’s look at an example. Say you have a Facebook page, accounts on Google+ and YouTube and a Twitter handle. Now, it’s a given that there will be some crossover among fans and followers […]
How can your Twitter marketing efforts pay off for your business? Having a Twitter marketing strategy in place can do wonders for your social media marketing, but if you don’t know how to properly monitor and optimize your Twitter marketing, how can you know if you are doing it right? Below are a few pointers […]
Social media marketing took a major leap forward recently with the creation of Google+ Communities. Considering Facebook’s first mover advantage when it came to social media marketing, it has always had an edge over the competition, namely Google+, when it came to businesses setting up shop and promoting themselves within the social network. So, despite […]
When it comes to social media marketing, engagement is crucial, and Facebook is one of the best avenues to get the most out of it. Despite the fact that Facebook is apt for social media marketing and a key source for customer engagement, several companies are not approaching the social network in the right way […]
Are you building your influence to get the most out of your social media strategies? Influence is key aspect to all social media strategies, but it is often overlooked by those putting strategies together. Whether it is the growth of your own clout when it comes to different social media channels, or your engagement with […]
What exactly is Pinterest and how can you use it for your social media efforts? Pinterest is one of the fastest growing social media networks, and was one of the first of its kind with regards to an image-centric social network. Since the launch and immediate success of Pinterest, social networks like Facebook have been […]
How exactly are businesses implementing their social media strategies? In a recent blog post, we showed you where small businesses were spending when it came to social media, but how exactly are they using it? The infographic below does a fairly good job of showing you exactly how small businesses are using social media, and […]
If the goal of your social media strategies is to get found, then content is crucial. We know this seems like a given when your goal is to get found and convert those leads into sales, seeing as how a site without content won’t attract too many clients. What we mean is the quality of […]
How can you go about maximizing your twitter marketing efforts to get the most out of the social network? Twitter is a phenomenal resource for any kind of business. The real-time conversational aspect that it brings gives it a certain unique feel and a environment apt for engagement, but what are some Twitter marketing techniques […]
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