For 20 years, Mary Meeker of Kleiner Perkins Caufield & Byers has been producing her report on Internet trends. Some of the 2015 Internet trends to watch for might seem obvious. After all, there are certain trends that began years ago that are still on an upward tick. That said, there is still a lot […]
To get the most out of your next SEM campaign, keep some of these Google AdWords best practices in mind. Google AdWords can be a complicated beast. While it is simple on the surface – a campaign is fairly easy to set up and automate – there is so much more happening beneath that top level. […]
As Facebook transitions into a purely pay-to-play platform, marketers need to be familiar with the ins and outs of boosting posts on the network. It might seem like a simple task, but in order to succeed with Facebook marketing (paid Facebook marketing, in particular) marketers need to know how to boost a Facebook post. The […]
It’s always valuable for marketers to know about the key demographics on major social networks. Communications on social networks vary from one medium to the next. The reason for this is simple: there are different demographic makeups of all the major social networks where your brand has a presence. Knowing the demographics on major social […]
These are a few tips for using Snapchat as a business that you’ll want to follow if you plan on finding success on the app. Just two years ago, two thirds of teens and young adults considered Facebook to be the most important social network in the world. Now, according to a recent report by […]
The marketplace for SEO tools is no smaller than any other, and there are plenty of great ones. Just as there has been a proliferation of marketing, social media and management tools, there has been a growth in the number of SEO tools on the market. How to choose? While there are several tools that offer […]
With Facebook ad scheduling now easier than ever, these are the steps you need to follow to do it right. Nobody likes wasting money. So when you’re running an ad campaign, the last thing you want to see is your ad spend draining while no one is actively engaging with your content. With Facebook’s updated […]
This article originally appeared on CoreyPadveen.com. There are some things that even the most knowledgeable of marketers might be forgetting to include in their digital marketing strategy. A digital marketing strategy is a pretty robust thing. With that in mind, it shouldn’t come as any surprise that most marketers and business owners often forget about a […]
These are a few social media personas you might want to consider targeting in your next campaign. When running a campaign on social media (or simply targeting your content), creating social media personas and leveraging their tastes and preferences for improved engagement is always a best practice. Every brand will have its own strategy when […]
It’s no secret: cold calling is a thing of the past. For a long time, email marketing has been replacing the once-dominant form of reaching prospects, and, when used properly, email is still a hugely viable means of developing new (and maintaining existing) business. Though it is more or less commonplace in the world of marketing, […]
