When creating goals in Google Analytics, there are a few things that we need to keep in mind. Goals in Google Analytics can be extremely valuable. They allow us to identify where we are finding success, and when we dig down a little further, we learn a lot about our audience’s behavior. But when we […]
When it comes to social media, there are few areas that can be more powerful than social media advertising, and these social media advertising tips will help you get the most out of a campaign. It is no secret that the social media space is increasingly favoring the pay-to-play model for brands and businesses. That […]
These are a few of the more exciting social media trends to watch for in 2015. Each year, industries are shifted dramatically as multiple use cases are made for social media and new technologies emerge to disrupt business as usual. This was true in 2014, and there are several social media trends to watch for […]
Every year, it is always exciting to see what trends made it to the top spots on every one of our favorite search engines and social networks. Here are the winners from everything in 2014. It is always exciting to see the results from a year of searches, tweets, posts, shares, comments, and everything in […]
We are still a few years away from fully utilizing big data, but we have now moved past all the big data hype. Every year, Gartner releases their Hype Cycle for Emerging Technologies, and in 2014, we can see that big data hype is on its way out, and we can now start to focus […]
Brands rarely take advantage of one of their most valuable assets: employee advocates. Employees are among the most valuable resources a brand has at its disposal. There is an entire network and secondary network of users working for a brand, and by leveraging employee advocates, a brand’s message can very quickly surpass benchmarks for reach […]
Google Analytics is a hugely valuable resource when it comes to measuring the performance of your website, and the majority of marketers tend to use Google Analytics for these superficial measurement criteria. Digging a little deeper into our reports, we can begin to identify a lot of opportunities that can lead to significant growth and […]
Predictive analytics are on the rise in terms of popularity and importance, and for data beginners, they can be quite intimidating. Imagine a world where you could predict what would happen before it ever took place and be able to plan accordingly. It might sound like something H.G. Wells would write about, but in fact, […]
There are a few questions you need to ask yourself if you are trying to answer the question, “Do I need a new website?” Every so often, we sit down in front of our computers, open our homepages and ask ourselves this: Do I need a new website? It is a tough question to answer. […]
Everybody loves social media fun facts that showcase just how impressive the industry really is. Here are a few new ones! Every year, the world of social media grows dramatically. With that growth comes some great social media fun facts that, on occasion, are hard to believe. These are a few new social media fun facts […]
