It is tough to say what story was bigger in Super Bowl XLVII: the stadium blackout or Oreo’s real time brilliance. The most memorable moment of the 2013 Super Bowl was not a last second touchdown, or a heartbreaking finish, but rather a lengthy blackout that broke Twitter records. And what took place on Twitter […]
Recently, Social Media Examiner published their 5th annual Social Media Marketing Industry Report, and there were some rather interesting findings. The Social Media Marketing Industry Report surveys thousands of marketers from a number of industries to get a picture of the state of social media marketing in our industry. The data compiled always provides some […]
Optimizing posts on social media can significantly boost your engagement, reach and influence across a number of networks. When it comes to optimizing posts on social media, there are certain elements that are universal, and should be applied to posts on every one of your networks. Below we have showcased some of the most important […]
If you properly optimize landing pages for conversion, then you can expect higher clicks, results and engagement! Social media is a great referral source for landing pages, and with every landing page we are hoping for some form of conversion. Whether that is a sign-up, a download or a purchase, we want visitors to take […]
We all strive for the viral effect when sharing content on social media, and when it happens, we need to know where Social Equity is derived. Virality is one of the most common terms when it comes to social media measurement. How many people are we reaching? Is our content being shared? Is our network […]
It doesn’t take a big brand to do something innovative that warrants a social media case study! If you’ve ever scrolled through the images of Instagram, you know that food is a pretty popular subject on the photo-sharing network. Comodo, an independently-owned restaurant in New York City, recognized the app’s popularity, and decided to integrate […]
Social media teams can be responsible for some of the most crucial marketing decisions when it comes to your business, but how are social media teams structured? The importance of strong social media teams is right at the top of the list when it comes to modern marketing. Yet, because social media is so new […]
Marketers are always looking for the best social media metrics, and these four social media metrics will be among your most important. We are always faced with the task of measuring our social media campaigns in order to generate ROI reports. No matter what your goals are at the outset, there are going to be […]
An effective social marketing strategy is as much about what you should never do on social media as it is about what you should be doing; sometimes, the former is even more important. There are plenty of articles, books and white papers that lay out social marketing strategies. But sometimes, the best strategy is knowing […]
Social Equity receives a major boost with the added value from company pages on different networks. From LinkedIn to Facebook, there is a way to feature your company, its services, history and expertise on almost every network. the result? Major Social Equity. In this week’s Social Equity segment, we look at how company pages on […]
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