Twitter has gone through some big changes and the value of the network has been shown in a remarkable way, and these Twitter statistics show just how important it is. Last week, Carl Icahn sent out a pair of tweets worth approximately $17 billion. Why? He mentioned that Apple was undervalued and the company’s stock […]
What is the value added to your business from thought leadership on social media? Earlier this week, Carl Icahn tweeted to the world that he saw Apple as being undervalued. A few hours later, Apple’s stock price shot up past $500.00 for the first time since January of this year. The perception of industry and […]
Greenpeace – among the more high-profile charities – recently took to Pinterest, and with some impressive results. Charities and not-for-profits have been resorting to social media in a big way. This is in large part due to the fact that social media is a great way to share important information and quickly have it spread […]
Social media engagement is at the heart of any good program, but a few seemingly harmless mistakes can mean severe repercussions. Are you taking advantage of the huge benefits that accompany social media engagement? It is supremely important that you are. After all, engaging with your social audience is the key to any good campaign. […]
Blogging can be fun and help drive traffic to your site, but there are a few crucial SEO tips for blogging beginners. Your blog will be one of the most powerful tools in your arsenal when it comes to driving an audience to your site. However, in order to fully capitalize on the great benefits […]
Can there be a place for social media for B2B companies? There is a lot of debate over whether or not there is a use of social media for B2B companies. Why? Because many people do not see just how important social media is – for any industry! There is a very important place for […]
Crisis management on social media can help prevent devastating consequences to your brand. Not everyone engages in crisis management on social media. Many brands choose to remain silent until an event has passed, and prefer to deal with it in a more conventional manner (e.g. press conferences). While it may be a little nerve-racking to […]
Standard Life provides savings and insurance services and has been doing so for nearly 200 years – nothing so exciting to warrant a social media case study, right? Social media is everywhere. Whether you are a major cutting-edge tech firm or a staple of the insurance business, social media has a place in your industry. […]
There is one major social media mistake companies are making and it can cost them big time. You have no doubt seen it. Posts listed on sites like LinkedIn, Craigslist or other job searching hubs. Wanted: Social Media Manager (Internship). Then, there in the details are some vague “goals” and desired requirements, like a Bachelor’s […]
When it comes to Facebook marketing, there are a few steps that need to be taken when getting started. You have a company, you have a page and you are ready to get started with your Facebook marketing program – all great things! But in order to find success with your Facebook marketing, there are […]
