How did the Armani Exchange #DressedFor campaign generate buzz, engagement and a lot of publicity for the brand? The Armani Exchange #DressedFor campaign was designed to reach out to consumers, influencers and bloggers and encourage them to use the #DressedFor hashtag on Instagram and leverage the power of the photo-sharing network. Though the campaign was […]
There can be a significant boost to SEO from the proper use of Google Authorship. Considering the first half of the term, ‘Google’, it is no surprise that Google Authorship can have tremendous benefits when it comes to SEO. Frankly, any time a service or network (e.g. Google+) is owned and operated by the search […]
What are a few easy steps you can take to maximize your reach on Twitter? Twitter is all about communicating information to your fans and followers in a simple and efficient way. The issue, however, is that with hundreds of millions of tweets being sent every day, it is easy for your message to get […]
It is clear that there is a concrete place for social media in small business. Study after study shows that denying the place of social media in small business is a recipe for disaster. Social media marketing initiatives are no longer quirky add-ons for major brands. Social media has a place in every business’s marketing […]
Have you ever received an email and found yourself clicking the ‘Like’ or tweet buttons? There is big value in social sharing with email. By allowing social sharing on your email content, you are effectively opening up your content to an entirely untapped market. The same way you aim to expand the reach of your […]
Find out what Honda did in order to engage their audience with an innovative Twitter and Vine campaign! There are a few topics that generate more engagement than most. Sometimes it is food, other times it might be the weather. But one thing that is sure to generate conversation is when you ask a group […]
Twitter can be a great tool for expanding your reach to a targeted audience, but how you can measure your influence on Twitter? There is no shortage of tools and marketing suites that offer solutions when it comes to measuring of your Twitter marketing. Great tools like Simply Measured and SocialBro offer fantastic resources when […]
What can you do to boost SEO with social media? There is a lot of debate over whether or not social media factors into your search rankings. There are those who firmly believe that social media is the ‘next big thing’ in SEO, and those who feel as though the power of social media has […]
What are a few great ways to promote events on social media? We have all seen it before: emails with invites to webinars, lightboxes inviting you to a hangout, or Facebook tabs promoting a physical event. There is no shortage of ways to promote events on social media. There are, however, certain best practices that […]
How can guest blogging add value to your business? Guest blogging is becoming more common practice in the world of online content development, and for good reason. Guest blogging offers certain benefits to your business that few other practices do, and those benefits translate into significant value added in terms of Social Equity. But before […]
