The world of marketing is constantly changing, and one of the most valuable changes when it comes to effective targeting is marketing with AI. Artificial intelligence can mean a lot of things. Much in the same pattern as the term ‘social media’, the term ‘artificial intelligence’ has come to mean both everything and nothing. Artificial […]
The new Twitter character limit (280; double the previous limit) and their business offering is trying to attract a new advertiser. It’s no secret that Twitter has had its fair share of issues when it comes to sustaining profitability – even steady revenues. For advertisers, there is plenty to love when it comes to Twitter […]
Things have been tough for Snapchat lately, and recent data shows that things are going to get tougher. Instagram Stories arrived on the scene with a bang and has shown no signs of slowing since its launch. That has consistently spelled bad news for Snapchat, which seems to struggle more and more against the Facebook […]
This article originally appeared on CoreyPadveen.com. More so than ever before, we are seeing businesses adopt causes as core components of both their business and marketing strategies. Cause marketing is nothing new. Examples of truly integrated cause marketing go as far back as the 70s. What we’re seeing today, however, is a shift in the […]
This article originally appeared on CoreyPadveen.com. The sharing economy has experienced explosive growth, and while it might be largely self-serving on an individual level, it has created an environment that betters the greater good. Welcome back to a new edition of my study of the rise of utilitarianism in decision making processes and economies adopted […]
This article originally appeared on CoreyPadveen.com. Whether or not we meant for it to happen, utilitarianism has become a driving factor in the decision-making process. Millennials are often regarded as being self-absorbed, lazy and entitled. Vanity and the pursuit of perceived perfection have led to the presumption that millennials and, more broadly, the consumer market […]
Millennial loyalty is within reach, but the key is using content strategically in order to connect with your audience on a personal level. In May, my new book, Marketing to Millennials for Dummies will be available online and in-stores. (You can also pre-order the book today!) While the idea of marketing to Millennials can be more broadly […]
Millennial loyalty might seem like a myth based on popular misconceptions, but the reality is that Millennials can be your most loyal audience if you leverage content correctly. In May, my new book, Marketing to Millennials for Dummies will be available online and in-stores. (You can also pre-order the book today!) While the idea of marketing […]
You can drive Millennial loyalty by implementing some carefully crafted content strategies. In May, my new book, Marketing to Millennials for Dummies will be available online and in-stores. (You can also pre-order the book today!) While the idea of marketing to Millennials can be more broadly understood as marketing to a modern consumer, there are certain […]
Millennial loyalty is not a myth; with the right content strategies in place, you can build an audience of loyal Millennial consumers with a high lifetime value. In May, my new book, Marketing to Millennials for Dummies will be available online and in-stores. (You can also pre-order the book today!) While the idea of marketing to […]
