These are a few social media personas you might want to consider targeting in your next campaign. When running a campaign on social media (or simply targeting your content), creating social media personas and leveraging their tastes and preferences for improved engagement is always a best practice. Every brand will have its own strategy when […]
It’s no secret: cold calling is a thing of the past. For a long time, email marketing has been replacing the once-dominant form of reaching prospects, and, when used properly, email is still a hugely viable means of developing new (and maintaining existing) business. Though it is more or less commonplace in the world of marketing, […]
This article was originally shared to CoreyPadveen.com. Almost 80 years after its first run, the tenets from Dale Carnegie hold true. (With a few notable differences.) From the greatest businesspeople in the world (Warren Buffett still has his certificate from Carnegie’s course) to the not-so-impressive (Charles Manson reportedly used these techniques to influence his followers) […]
Free social media measurement tools are always a hot commodity for marketers. If you’re like a lot of social media marketers, then you are often faced with significant hurdles when it comes to both measuring your results and receiving any sort of significant budget to make it easier. Luckily, there are options that exist to make your […]
Instagram is a popular platform for brands, and marketers often want to know how the most successful brands are using it. How brands use Instagram is of interest to a lot of marketers. The visual nature of the network makes it a treasure trove for engagement, but so often, brands miss the mark. For example, […]
Modern entrepreneurs understand various strategies of their business in depth. They are also aware of various marketing strategies to create a good brand name. Hence, the need for web directories is there in recent times. There are many web directories that are available today. For example, Google+ has around 250 million users that are reaching […]
How much is too much? How little is not enough? This infographic does a pretty good job of answering those questions. One of the more popular questions marketers tend to ask relates to how often to post to social media. The truth of the matter is simple: the frequency with which you post will differ […]
When creating goals in Google Analytics, there are a few things that we need to keep in mind. Goals in Google Analytics can be extremely valuable. They allow us to identify where we are finding success, and when we dig down a little further, we learn a lot about our audience’s behavior. But when we […]
When it comes to social media, there are few areas that can be more powerful than social media advertising, and these social media advertising tips will help you get the most out of a campaign. It is no secret that the social media space is increasingly favoring the pay-to-play model for brands and businesses. That […]
These are a few of the more exciting social media trends to watch for in 2015. Each year, industries are shifted dramatically as multiple use cases are made for social media and new technologies emerge to disrupt business as usual. This was true in 2014, and there are several social media trends to watch for […]
