Social Media Microsoft Advertising Expands LinkedIn Profile, Dynamic Remarketing, In-Market Audience Targeting B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. For the full article click here Instagram Adds ‘Suggested Reels’ Display in Main Feed, Launches Monthly Reels […]
Social Media Confused by Facebook’s Limited Data Use for CCPA? You’re Not Alone Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if your Facebook results in July looked wonky, […]
Social Media Twitch Continues Expansion Beyond Gaming with Global Roll Out of Watch Parties While Facebook continues to push its Watch video platform in the hope of taking a bigger share of the digital video pie, gamer-focused platform Twitch is also looking to expand on its content options, as it grows its audience, and broadens its […]
Social Media Twitter Announces New Push to Improve Tweet Accessibility Options Twitter has announced a new push to improve its accessibility options in order to ensure that tweets can be accessed and utilized by all potential users. As explained by Twitter: Testing voice Tweets earlier this summer made us realize how much work we still need to […]
Social Media Twitter Adds Example Tweets to Selected Trends in Order to Provide More Context Twitter’s trending topics lists can be problematic for various reasons. Sometimes Twitter’s algorithm will highlight offensive terms, sometimes the trends amplify divisive issues, and sometimes – maybe a lot of the time – it’s just not very clear exactly why […]
Social Media Twitter Officially Launches New ‘Quote Tweets’ Count on Main Tweet Display After it was spotted in testing last week, Twitter has now officially rolled out its new, separate count listing for ‘Quote Tweets’ on the main tweet display. For the full article click here Facebook Provides an Overview of Content That it Looks to […]
Social Media China Imposes New Rules Which Could Halt TikTok Sell-Off, Triller Enters Bid for the Platform With the US Government’s deadline for the sell-off off TikTok closing in, the Chinese Government has announced new rules which could halt the planned sale by imposing new restrictions on the export of proprietary technology. For the full article […]
Social Media TikTok CEO Resigns as Oracle-Lead Bid Becomes the Lead Contender in the Acquisition Race Wow – 24 hours can certainly a long time in TikTok Land at the moment. Shortly after TikTok announced its new ‘We’re Not Going Anywhere’ t-shirts and hoodies yesterday, recently appointed CEO Kevin Mayer resigned from the company, while reports […]
Social Media Twitter Provides Tips on Effective Use of Twitter Lists for Social Media Managers Twitter Lists have long been seen by many as a secret weapon within the app, a means to more easily track and categorize different users, and keep tabs on specific industry trends, updates, niche interests, and more. More recently, Twitter […]
Social Media TikTok Shares Official User Counts as Discussions Continue on Takeover Bids With negotiations over the future of the app ongoing, and Microsoft still seemingly the lead bidder for the platform, TikTok has this week revealed its actual user counts for the first time, which detail TikTok-specific user numbers, not incorporating usage of the Chinese […]
