Facebook Ads are everywhere. Whether we notice them or not, we are always seeing ads pop up on the social network; they have just done a pretty good job of making them look like business as usual. So why do we click on some and not others? Find out how you can increase click-through rates on your Facebook Ad campaigns with these great tips!
Mobile marketing is of ever-growing importance. Every year, it is becoming more crucial that marketing strategies incorporate some facet of mobile, or risk missing out on a massive, engaged and growing audience of potential customers. Find out why mobile marketing is so important in this great infographic!
Many of us have heard about the Facebook EdgeRank algorithm, and some of us may even have an idea of what it is. But like any proprietary algorithm, the details are often scarce and it is unclear what the exact function is. In this article about the Facebook EdgeRank algorithm, we aim to explain, simply, how it works and what you need to know about it when it comes to marketing.
Volkswagen India was hoping to leverage the Indian market on their quest to becoming the largest automotive brand in the world by 2018. The marketing minds at Volkswagen decided, after some very careful planning, that their best avenue for success was LinkedIn, and their efforts paid off greatly. Find out why in this week’s Case Studies.
Company pages, channels and accounts are available on nearly every major social network. We often take them for granted, but the value that company pages add to our business is pretty impressive. Find out about the benefits of company pages in this week’s Social Equity segment.
Have a look through some of these great articles, enjoy your weekend and have a relaxing and happy Mother’s Day tomorrow!
https://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.png00Corey Padveenhttps://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.pngCorey Padveen2013-05-11 10:45:312013-05-11 10:45:31Social Media: Week-in-Review, May 11, 2013
LinkedIn can be one of your greatest business assets. However, in order to get the most out of it, you need to be properly optimizing your profile on the network. Take a look at this great set of LinkedIn optimization tips and apply them to your profile!
No matter how hard we try to satisfy every one of our customers, there is always a chance that someone has a complaint. And the bigger we grow, the larger that chance gets. With social media in the mix, one complaint or crisis can mean a devastating ripple effect. So to avoid this, we have put together some great tips on dealing with a crisis or negative feedback on social media!
We hear about social influence all the time. There are plenty of services that help us measure our influence, but what is influence on social media, really, and why is it so important? Take a look at this information-packed infographic and find out why social influence is so important.
Everyone knows Best Buy as one of the largest electronics retailers around. But a few years ago, Best Buy decided to venture in something new and establish themselves as major social media influencers. Find out what they did, how they did it and why it was so successful in this week’s Case Studies.
Why are communities on social media so important? Why are they unique and so much more beneficial than traditional business networks and communities? In this week’s Social Equity segment, we look at the value added to your business from social media communities.
Have a look through some of these great articles and enjoy your weekend!
https://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.png00Corey Padveenhttps://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.pngCorey Padveen2013-05-04 10:45:492013-05-04 10:45:49Social Media: Week-in-Review, May 4, 2013
In case you missed some of the topics we covered this week, here is the social media week-in-review!
Effective SEO Tips for Optimizing Content on Your Page
There is an curious irony when it comes to SEO: everyone knows that it is important when it comes to getting found, but few people understand how it works. While it may seem like a complicated endeavour to optimize your content – what with all the talk about algorithms and pandas – there are few simple steps you can take that will make a big difference!
Social Media for Small Business [INFOGRAPHIC]
Social marketing is not something that should be adopted only y big companies. Businesses of all sizes, even small businesses, can use social media to their advantage and help grow their business! Find out how social marketing is helping small businesses in a great infographic!
What are ‘Targeted Tweets’ and How Should You Use Them?
Recently, Twitter unveiled their newest marketing tool: Targeted Tweets. This new feature brings in an entirely new advertising angle from which marketers can take advantage. Find out what these updates are and how you can use them to gain a competitive edge early!
Case Studies: Honda
About a year ago, Honda noticed a growing trend and near-obsession with Pinterest. They decided that the best way to promote their newest CR-V was to launch a cost-effective campaign aimed at spreading the word virally. The approached worked and Honda created a campaign worthy of a feature in this week’s Case Studies.
Social Equity: The Effect of Social Media on Your Brand
How does your brand’s image benefit from your involvement in social marketing? In this week’s Social Equity segment, we decipher how your brand equity increases both in the short- and long-run with the strategic use of social media marketing.
Have a look through some of these great articles and enjoy your weekend!
https://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.png00Corey Padveenhttps://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.pngCorey Padveen2013-04-27 11:30:422013-04-27 11:30:42Social Media: Week-in-Review, April 27, 2013
The February 2013 CMO Survey revealed a few astonishing facts and figures related to both social media marketing and marketing in general. This post highlights a few of those key findings and explains what they mean to social media marketers everywhere!
Social media can be one of the most crucial elements to the success of your business. How, you ask? This infographic does a great job of highlighting how social media can help take your business to the next level.
Blogs are a great way of attracting an audience and showcasing your expertise, but if you are not properly engaging that audience then you are missing one of the greatest benefits of having a blog! These 6 helpful blogging tips will get your audience engaged and boost the effectiveness of your blog.
Harley-Davidson is known for having one of the most active social media programs out there. On the local level, however, it takes some ingenuity to take advantage of all that social has to offer. This week’s Case Studies looks at how a local dealership leveraged the power of social and mobile marketing to boost sales and traffic around the holiday season.
Blogging was one of the first forms of social media marketing, and it remains one of the most powerful. That holds particularly true when you consider the value it adds to your business. Find out how blogging generates Social Equity for your brand in this week’s Social Equity segment.
Have a look through some of these great articles and enjoy your weekend!
https://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.png00Corey Padveenhttps://t2marketinginternational.com/wp-content/uploads/2022/12/logo-t2-300x138.pngCorey Padveen2013-04-20 10:30:152013-04-20 10:30:15Social Media: Week-in-Review, April 20, 2013
Social media selling is all about engaging with your audience, and Burt’s Bees has managed to build an engaged Facebook audience of 1 million fans and convert quite a few of them into paying customers.
Facebook was one of the first social networks that businesses sought to take advantage of. As a result, Facebook adapted and created pages. Burt’s Bees, the notable personal care product line, saw Facebook as the perfect medium in which to engage with their audience, and the result has been a growing, highly engaged audience that converts to paying customers.
How did they do it? Burt’s Bees uses Facebook as a place to not only build an audience and share great content, but promote their products in a fun, engaging way that does not turn people away from the brand, and actually converts them into customers.
Selling on social media is a tricky grey area. People do not necessarily want to be bombarded with promotional content, but at the same time, many people follow a brand because they either use it, their friends use it or they want to keep up to date with specials and promotional offers. Burt’s Bees recognized this fact and modeled their Facebook marketing and sales strategy accordingly. In this Case Studies, we aim to showcase the lessons social media marketers can extract from the Burt’s Bees brand in order to build an engaged audience on Facebook and convert that audience into paying customers.
1. ‘New’ is Intriguing
People are often curious about new products. There’s a certain mysterious quality about ‘new’ that tends to intrigue people. Burt’s Bees saw this and capitalized on it when it came to Facebook. One of the most prominent features of the Burt’s Bees Facebook page is their promotion of new products in fun and engaging ways. For example, one of the main ingredients differentiating their products is Cupuaçu. Nothing special about that. But when they wanted to emphasize the benefits of the new product, they took to social media to promote it by creating a video wherein they interviewed New Yorkers, asking them to try and pronounce the word.
The video is short, funny and the word stays on your mind. And there is little more than a branded sign off at the end. However, Melissa Sowry, Social Media and Content Manager at Burt’s Bees stated, “Through Facebook, we can introduce new products more interactively than in print or banner ads…and provide a space where [our consumers] can connect with one another.” So, what is this new product? People might like the word and the video, but they were starting conversations to find out more.
Lesson: Find a creative way to introduce new products and your audience will engage with your brand to find out more.
2. Social Media Selling
Burt’s Bees has integrated “Buy Now” buttons into their content and features coupons for Facebook fans. The result? Dramatically increased sales through social media.
Unlike many brands that may feature a product and a link to a store, Burt’s Bees allows users to click through to an e-commerce site from a product post thatalready has the product in a shopping cart. This may take a little customization on the part of the Facebook page and app designer, but any hurdles (e.g. clicking to the store, finding the product, adding to the cart, checking out, etc.) you can eliminate from the buying process means higher conversions.
Lesson: Help facilitate the buying process for your fans and you will see your conversions skyrocket.
3. Engaging and Influential Content
In addition to fun content like the video post above, one of the cornerstones of Burt’s Bees success on Facebook has come from their ability to engage with their fans in conversations. In an interview with eMarketer, Sowry said, “We also create opportunities for consumer education around skin care, for example, and sampling offers. We ran successful sampling programs on Facebook for our relaunched body lotions and new tinted lip balm.” Furthermore, the brand also asks questions and directly responds to user comments.
An active Facebook page is one thing, but to be engaging directly with your social media audience (particularly when that audience is nearly 1.5 million people large) will mean a returning audience, and that makes the social media sales process that much simpler.
Lesson: Engage with your audience and your products will sell themselves on social media.
4. Educate Your Audience
Burt’s Bees has increased their conversions on Facebook through education. By educating their fans on products and informing them as to which product best suits their needs and why, people want to buy from Bert’s Bees, and they don’t need to do too much research on their own.
The easier it is for a lead to learn about your product, compare it to the competition and ultimately make the decision, the higher the likelihood that you will see social media conversions when it comes to sales.
Lesson: Social media selling should be more about teaching people why your product is the best as opposed to simply telling them.
Burt’s Bees is one of the few examples out there of brands that has mastered social selling. It is not an easy task; not by any means. People do not necessarily want to be sold, but if it is done in the right way, your fans are more than open to the idea of buying from you through social media.
With regards to social selling, Facebook has been around a long time. But people still seem to struggling when it comes to engaging with their Facebook fan base and converting those fans into dollars. Burt’s Bees is a great example of social media selling done right.
What is your Facebook strategy with regards to social selling? Have you seen positive results? Tell us in the comments below or on Twitter!