Marketing Rundown
Our curated weekly rundown with everything you need to know about media, marketing and digital news.
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Daily Minute Master Series – May 10, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
TikTok Expands Ad Data Verification Partnership with Integral Ad Science
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Instagram Launches Initial Test of NFT Display Options, Which Are Also Coming to Facebook Soon
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TikTok Shares Insights into Emerging Gaming Trends, and Opportunities for Marketers
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New Study Outlines Key Snapchat Ads Best Practices, Based on 14,000 Campaigns
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Add Me To Search: How To Create Your Google People Card
With the query “add me to search” you can create a Google people card and link to your website, social media, and other pages from one place.
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The 10 Best AI Writers & Content Generators Compared
We selected the best content generators to compare their output on the same topic and ran a mini Turing Test. Can you tell which is the AI writer?
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Daily Minute Master Series – May 9, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
WhatsApp’s Doubling the Size of Group Chats in the App
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Musk Plans to Increase Twitter’s User Base by Almost 200% Over the Next Three Years
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Facebook’s Removing a Range of Location Tracking Tools as Data Regulations Continue to Evolve
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Twitter Expands Test of TikTok-Like Display Format in its Explore Tab
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Meta Shares New ‘Culture Codes’ to Help Advertisers Improve the Performance of Their Promotions
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Google: What to do About Spammy Links from “Malicious Domains”
Google’s John Mueller answers a question about how to handle unwanted spammy backlinks.
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Daily Minute Master Series – May 6, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Pinterest Launches New ‘TV Studio’ App as it Looks to Expand on its Live Commerce Offerings
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TikTok Takes First Steps Towards Improved Creator Monetization with ‘Pulse’ Program
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Meta Announces New Business Messaging Tools, Including Improved WhatsApp Ad Creation
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What Structured Data to Use and Where to Use it?
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Tips For Top-Performing Brand Awareness Campaigns On Facebook Ads
TOFU campaigns are vital for marketing plans. Learn how Facebook brand awareness campaigns work and how to set them up for optimal results.
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10 Creative Infographics & Why They Work [With Examples]
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Daily Minute Master Series – May 5, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Snapchat Announces New Ad Partnership with Cameo, Unveils New Snap Originals
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4 Tips For Getting Your Story On The Local News
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Performance Max: 7 PPC Community & Google Team Insights
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‘We Do Crazy Stuff’: How Cinemas Are Going Beyond Studio Marketing to Lure Moviegoers Back
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How Coke and Pepsi’s Rivalry Shaped Marketing — And Where It Goes Next
As the most enduring consumer brand rivalry enters a new phase in the metaverse, tall orders around sustainability may demand cooperation over competition.
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From Reporting On War To Marketing Digital Therapy: These Under 30 Listers Are Impacting Marketing And Media Across Europe
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Daily Minute Master Series – May 4, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook’s Removing Support for Podcasts, Just 10 Months After Launching New Podcast Features
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Google Lets Users Limit Ads About Dating And Weight Loss
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We Paid Over $5000 For Link Building – What Happened?
Why would link building hurt rankings? If Google views links as unnatural, it can negatively impact your site. Learn how to fix the problem.
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Establishing A Design System For High-Impact Performance Marketing Campaigns
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Google Launches New Digital Marketing Certificate
Google is launching a Digital Marketing and Ecommerce Certificate endorsed by the American Association of Advertising Agencies (the 4A’s) and the American Advertising Federation (AAF).
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Take Control of Your Digital Marketing by Prioritizing Your Online Presence
Organic marketing is the way companies attract customers naturally through their web content and SEO, rather than through paid keywords, links, and ad campaigns. Of the many channels for demand generation, the organic channel is by far the most effective over time. Organic efforts continue driving web traffic long after your initial investment, whereas paid marketing stops as soon as you pause payments.
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Daily Minute Master Series – May 3, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Snapchat Shares New Insights into the Potential for Brands to Connect with Audiences in the App
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8 Ways to Improve Your Content Approach [Infographic]
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Here’s Your B2B Multichannel Full-Funnel Strategy In 5 Simple Steps
This 5 step guide shows marketers how to unlock the benefits of an effective B2B full-funnel marketing with multichannel strategy & tactics.
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How Does Google Multisearch Affect SEO?
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4 Tips for Developing a Marketing Plan That Will Actually Grow Your Business
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Social Media Marketing Is Costly and Far Less Effective Than It Once Was. Here’s What to Do Instead
Bullish founders Michael Duda and Brent Vartan suggest alternative strategies that will attract more loyal customers.
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Daily Minute Master Series – May 2, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Reddit Shares New Insights into the Rising NFT Conversation in the App [Infographic]
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How Will Twitter Make Money Under Elon Musk? A Look at the Currently Proposed Options
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GA4 For Ecommerce Sites: A Step-By-Step Guide With Shopify Example
The shift to GA4 can be stressful. Here’s a step-by-step guide for ecommerce companies to get ahead of the Google UA Sunset.
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Tips and Insights to Help Spot Misinformation and Fake News [Infographic]
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120 Killer Social Media Content Ideas Your Audience Will Love [Infographic]
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Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game
It’s challenging to write compelling, descriptive meta titles – and even more so when you have thousands of pages to contend with.
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Daily Minute Master Series – April 29, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Google Ads Implements 3-Strike Policy Rule
Google Ads has updated its violation policies for accounts. A new three-strike rule is being implemented in June 2022.
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Pinterest Shares Key Wedding Search Trends Ahead of Wedding Season
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Pinterest Adds 2 Million Users in Q1, Flags Ongoing Revenue Impacts
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YouTube Shorts Now Up to 30 Billion Daily Views, Ads in Shorts Now in Testing
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Request Removals for Search Results That Contain Personal Information
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Enterprise SEO Buy-in: 7 Essential Tips For Winning The Long Game
It will always be challenging to get buy-in for SEO work, especially at the enterprise level. Learn how to make allies and win support here.
For the full article click here
Daily Minute Master Series – April 28, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook User Growth Back on Track, Revenue Declines in Q1
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YouTube Shorts Hits 30 Billion Views Per Day
YouTube Shorts videos are generating 30 billion views per day, a 4x increase from this time last year.
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Becoming An SEO Consultant: Skills, Career Outlook & Tips For Success
Taking the plunge into freelance SEO? Discover the pros, cons, and what to expect in this comprehensive guide to set yourself up for success.
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How To Handle Duplicate Content At Enterprise Scale
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Google’s Q1 Earnings Are In – But What Was The Miss?
Google reports $68 billion in Q1 revenue with $39.6 billion attributed to Search and Ads. So where did the search giant fall short?
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Google Search Allows Removal Of Personally Identifiable Information
People can now request the removal of personal contact information from Google’s search results.
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Daily Minute Master Series – April 27, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Accepts Elon Musk’s $43B Purchase Offer
Twitter may be ready to proceed with Elon Musk’s offer to purchase the social network for $43 billion – if the deal doesn’t fall apart first.
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Elon Musk Buys Twitter – So What Now?
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Meta Announces the Launch of its First Retail Store to Showcase its Hardware Products
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Blending in Is the Key To Standing Out on Social — Here’s Why
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4 Smart Tactics For Advanced Google Ads Audience Targeting
Check out these four advanced audience targeting tactics for refining your Google Ads Display targeting for better efficiency and ROAS.
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See KFC’s First Campaign Since Its Marketing Overhaul
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