Social Media
Due to the COVID-19 pandemic, Twitter’s events calendars are not looking as full as they once did, but there are still various opportunities and promotional tie-ins to consider across key dates in June, as per its latest listing. Every month, Twitter publishes a post highlighting the key dates, and referring back to its 2020 calendar, which it published earlier in the year. And every month, I go through the actual calendar and remove all the events that are no longer happening. And it’s a lot, there’s a lot of functions that have been cancelled – but it is starting to feel like we’ve crossed a key threshold of sorts, that we’re maybe, tentatively, starting to shift into recovery mode following the peak of the pandemic.
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This could make many Twitter users very happy, or equally lead to more confusion, depending on how it’s enacted. According to a new discovery by reverse engineering expert Jane Manchun Wong, Twitter is working on a new option that would enable users to apply for profile verification from their account settings.
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Marketing
“More and more companies have started to realize the importance of data. Hence, they come with requests to load huge CSV or Excel files from their legacy systems or manual processes to a database for data-driven analytics. I know, we now have a lot of solutions to solve this problem like pandas, dask, vaex python libraries or tools like Informatica etc. However, it’s always fun to learn different approaches to solve a problem statement. We will be using PDI to solve this problem statement and use PostgreSQL as our database. The idea here will be to optimally utilize our system capabilities. I know not all of us have the perk of memory-optimized servers at our disposal.”
For the full article click here
6 Reasons Why You Need a Marketing Data Warehouse
If you’re anything like 99% of marketers, your SEO, advertising, and marketing data probably still lives in their own silos. You’ve got your web analytics data in Google Analytics and HubSpot, your SEO data in Moz, Ahrefs, SEMrush, and/or Google Search Console, and your online advertising data scattered across Facebook, Google, Taboola, Snapchat, LinkedIn, and all the other ad platforms you happen to be using.
For the full article click here
Last October, before COVID-19 was part of the daily conversation, Forrester predicted 50% of B2B organizations would transition their sales enablement functions to marketing. “The organizations in which sales enablement reports to marketing are exceeding revenue expectations more frequently,” said Caroline Robertson, Forrester VP and research director serving B2B marketing professionals. According to Robertson, the organizations that are winning when it comes to sales enablement capabilities are arming their sellers with modern toolsets. “Tools that drive better efficiencies, effectiveness and better experiences for buyers — these tools help sellers deliver personalized experiences at scale, increase seller preparedness for each interaction and capture and automate data collection,” said Robertson.
For the full article click here
Daily Minute Master Series – June 11, 2020
/by Corey PadveenSocial Media
Snapchat Provides an Overview of its New Video Conversion Tool
Back in April, Snapchat announced the launch of a new video conversion tool within Snap Ads Manager in order to help businesses convert their regular, horizontally-aligned video content into vertical format clips for Snapchat.
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Twitter’s Adding a New Prompt on Retweets When Users Haven’t Opened the Link
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Facebook Relaxes Ban on Ads for Non-Medical Masks
Facebook announced yesterday they are relaxing the restrictions around ads selling face masks, a rule they instituted in March. The rule originally came into effect as Covid-19 was spreading, and a mask shortage was imminent. In order to prevent price gouging, hoarding, and spread of misinformation, Facebook made the decision to unilaterally ban any ads selling masks.
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Marketing
Scaling Back Your PPC Program? Consider These 4 Things First
It’s not uncommon for businesses to get excited about promoting new products or services through paid search advertising. But sometimes, they forget they’ll need to either increase their advertising budget for this new endeavor – or re-allocate some of their existing budget. Unfortunately, when you shift marketing budget from one area to another, you trigger a set of trade-offs. And so, these businesses have to make some tough decisions. We had this happen recently with a client. And today, I’ll use it as an example of some of the trade-offs you have to make when dedicating some of your existing budget to a new product launch.
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When Silence Is Not an Option: Brands Dive in with Protest Support
George Floyd was killed by police on May 25. Since that time, Black Lives Matter (BLM) protests have swept much of the country and grown into an international movement against racism and police violence. Most brands have historically avoided taking political stands for fear of offending some of their customers. While that has slowly changed over time — as Millennials increasingly expect them to take stands on social and political issues — the conventional wisdom has largely remained: stay out of it.
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Despite Budget Cuts, CMOs Still Bullish on Marketing Automation Investments
COVID-19’s impact on the U.S. economy has been staggering. The country has suffered record unemployment rates as companies continue to shutter across industries. And while communities and businesses are beginning to re-open with shelter-in-place restrictions lifting, it’s difficult to know what’s next. “The world turned upside down for all of us in March 2020,” writes analysts Shar VanBoskirk, Tina Moffett, Rick Parrish, and Brandon Verblow in Forrester’s 2020 COVID-19 Crisis Will Stun U.S. Marketing‘ report, “CMOs can’t help but ask: What in the world do I plan for now?” Forrester’s report outlines three possible recovery scenarios for marketers: A late-2020 recovery, a mid-2021 recovery and a late-2021 recovery. The most likely probability, according to Forrester’s research, is a mid-2021 recovery — but even in the best case scenario of a late-2020 recovery, CMOs will likely lose $222 billion of their budget.
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Daily Minute Master Series – June 10, 2020
/by Corey PadveenSocial Media
Facebook’s Adding a New Option to Switch Between Personal and Business Accounts in Messenger
Facebook’s looking to make it easier for Page managers to respond to message queries by adding a new, simple toggle which will enable switching between personal and business Messenger accounts.
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LinkedIn’s Testing a New ‘Status’ Option to Help Keep Connections Updated on What You’re Up To
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Facebook Messenger Can Now Be Used to Answer Customer Messages
Facebook is rolling out an update to Messenger that will allow page owners to toggle back and forth between personal messages and customer messages. Business owners can finally respond to customers from the same app they use to communicate with friends and family on Facebook. The ability to toggle back and forth between different inboxes allows businesses to respond quickly without having to open another app. All incoming messages are now conveniently grouped together in the same app. But they’re still separated enough to prevent businesses from accidentally responding to a customer from their personal account. When responding to messages, the business owner can choose whether they want to respond as themselves or as the business. This should be a worthwhile upgrade to the workflow of business owners, as Facebook says over 90% of business page admins already use Messenger to chat with friends and family.
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Marketing
Google Finds Over 25 Billion Spammy Pages Every Day
Google’s efforts to keep spam out of search results are detailed in the company’s annual webspam report, published today. According to the report, over 99% of Google’s search results are spam-free, and the company goes to great lengths to keep it that way. For instance, Google’s webspam team discovers 25 billion spammy pages every day which are filtered out of Google’s search results index. “That’s a lot of spam,” Google says, “and it goes to show the scale, persistence, and the lengths that spammers are willing to go.” Here are more highlights from Google’s webspam report, which show the company’s efforts to stay ahead of spammers in 2019.
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Prospect for In-Person Conferences Fades for 2020
The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event Participation Index. In fact, marketers on average gave the likelihood that they would attend an event in the fourth quarter a 3 out of 10 chance, compared to 4 out of 10 when we first asked the question in late April.
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Data Roundup: Resources to Help You Market More Effectively During COVID-19
The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to return to work and leisure activities. Understanding changes in consumer activity, sentiment and broader industry trends can help businesses continue to adjust. Although regions may be lifting business and safety restrictions, consumers are going to reemerge at their own pace. The resources here can help you contextualize your performance and inform your content and messaging, campaign segmentation for targeting, as well as personalization and merchandising strategies.
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Daily Minute Master Series – June 9, 2020
/by Corey PadveenSocial Media
Twitter Releases Events Calendar for June to Assist with Strategic Planning
Due to the COVID-19 pandemic, Twitter’s events calendars are not looking as full as they once did, but there are still various opportunities and promotional tie-ins to consider across key dates in June, as per its latest listing. Every month, Twitter publishes a post highlighting the key dates, and referring back to its 2020 calendar, which it published earlier in the year. And every month, I go through the actual calendar and remove all the events that are no longer happening. And it’s a lot, there’s a lot of functions that have been cancelled – but it is starting to feel like we’ve crossed a key threshold of sorts, that we’re maybe, tentatively, starting to shift into recovery mode following the peak of the pandemic.
For the full article click here
Twitter Could Soon Re-Open Applications for Profile Verification
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Facebook Tests Email Marketing Tools for Business Pages
Business pages on Facebook may soon have the ability to send marketing emails with a new set of tools that are currently being tested. The tools will allow small-to-medium sized businesses to upload contact lists and compose marketing emails in a user-friendly interface. Businesses can send emails directly through the Facebook platform and track the performance afterward.
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Marketing
How to Solve the Real Big Data Problems – Load Huge Excel Files
“More and more companies have started to realize the importance of data. Hence, they come with requests to load huge CSV or Excel files from their legacy systems or manual processes to a database for data-driven analytics. I know, we now have a lot of solutions to solve this problem like pandas, dask, vaex python libraries or tools like Informatica etc. However, it’s always fun to learn different approaches to solve a problem statement. We will be using PDI to solve this problem statement and use PostgreSQL as our database. The idea here will be to optimally utilize our system capabilities. I know not all of us have the perk of memory-optimized servers at our disposal.”
For the full article click here
6 Reasons Why You Need a Marketing Data Warehouse
If you’re anything like 99% of marketers, your SEO, advertising, and marketing data probably still lives in their own silos. You’ve got your web analytics data in Google Analytics and HubSpot, your SEO data in Moz, Ahrefs, SEMrush, and/or Google Search Console, and your online advertising data scattered across Facebook, Google, Taboola, Snapchat, LinkedIn, and all the other ad platforms you happen to be using.
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Sales Tech Gets a Second Look as Sales Enablement Moves to the Marketing Org
Last October, before COVID-19 was part of the daily conversation, Forrester predicted 50% of B2B organizations would transition their sales enablement functions to marketing. “The organizations in which sales enablement reports to marketing are exceeding revenue expectations more frequently,” said Caroline Robertson, Forrester VP and research director serving B2B marketing professionals. According to Robertson, the organizations that are winning when it comes to sales enablement capabilities are arming their sellers with modern toolsets. “Tools that drive better efficiencies, effectiveness and better experiences for buyers — these tools help sellers deliver personalized experiences at scale, increase seller preparedness for each interaction and capture and automate data collection,” said Robertson.
For the full article click here
Daily Minute Master Series – June 8, 2020
/by Corey PadveenSocial Media
Zuckerberg Says Facebook Will Review its Policies Around State Use of Force and Voter Suppression
Despite rising criticism over Facebook’s inaction over recent comments from US President Donald Trump, despite Facebook CEO Mark Zuckerberg recently stating that he believes the company’s policy direction is well thought out and on the right track. In light of the ongoing #BlackLivesMatter protests, and internal unrest over its approach, Zuckerberg has today announced that Facebook will review its policies as part of a broader effort to improve, and address concerns around racial inequality.
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Instagram Says Sites May Need Permission to Embed Photos
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TikTok Shares Case Study on How to Implement a Branded Hashtag Campaign
Are you looking to add TikTok into your digital marketing mix? Wondering how you can tap into the key trends of the platform to maximize your messaging? This week, TikTok has published a new case study which provides a basic overview of how to run one of the most successful promotional options on the platform – a branded hashtag challenge. Branded hashtag challenges are just as they sound – brands create a specific hashtag linked to a video challenge, which they can then use to expand their messaging by facilitating an interactive, engaging video response campaign. That’s not necessarily easy – you can’t just come up with any idea and expect TikTok users to follow along. But if you can come up with an interesting, engaging idea, which enables users to provide their own creative takes, it can definitely have significant reach and brand awareness benefits.
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Marketing
DuckDuckGo Questioned By Authorities Over Google Antitrust Investigation
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How to Choose the Right Agile Marketing Framework
“I often get asked which framework is better for agile marketing — Scrum or Kanban? The truth of the matter is every company and every team is a unique organism with differing needs and there’s no one-size-fits-all approach.”
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What Paris Can Teach Us About Experiential Marketing
A brand, too, can be a moveable feast via experiential marketing. Experiential marketing is the field of moment-making where objective, sensory design elements come together to create an experience. Paris, in particular, uses visual contrast to draw attention and, ultimately, leave a lasting impression. Before dissecting the experiential design of Paris, we must first understand the neuroscience of contrast and attention.
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Daily Minute Master Series – June 5, 2020
/by Corey PadveenSocial Media
LinkedIn Offers Free Courses in Diversity and Inclusion to Improve Community Understanding
LinkedIn has made a range of LinkedIn Learning courses on diversity and inclusion available for free, in an effort to help more people understand how to best address these key issues.
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Facebook Begins Rolling Out New Labels to Signify State-Controlled Media Outlets
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YouTube Rolls Out New Features to Help Creators Boost Merch Sales
YouTube is assisting creators with a new feature to boost merchandise sales, and a new report for measuring revenue. Now, when people buy a creator’s merchandise during a live stream, the sale will be highlighted in the chat. YouTube channels can access monthly insights about revenue in a new report in YouTube Studio.
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Marketing
‘We’re Pausing Work’: Coping with Client Anxiety
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Google My Business Update: Add More Hours for Specific Services
Google is letting businesses add more hours in their GMB listing for services that aren’t offered at all times of the day. If the hours for certain services differ from a business’s regular opening hours, that information can now be easily displayed for customers to see.
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A New Reality For Marketing And Customer Experience In 2020
“Back in February, I wrote about my 2020 predictions for marketing and customer experience. When I wrote the piece, I was still able to travel to an office, and the coronavirus infection count was low and mostly within the area it was first identified. Life was basically unchanged. Reading the news from that day and my predictions, I can see that I had no idea how quickly our world would change. In less than a month, my company would close all physical offices and cancel all in-person events, including a major customer conference. Retail stores and restaurants were shuttered. Videoconferencing technology took off. Looking back at my predictions, while they may come true in some fashion, 2020 will be a very different year for marketing than I initially imagined.”
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Daily Minute Master Series – June 4, 2020
/by Corey PadveenSocial Media
First Twitter, Now Snapchat: Trump’s War on Social Media Has a New Target
Donald Trump’s campaign expanded its war against Silicon Valley tech companies on Wednesday to include Snapchat, blasting the platform for taking some of the most aggressive measures yet to curtail Trump’s incendiary rhetoric. Snapchat’s parent company, Snap, on Wednesday said that it would stop promoting Trump’s campaign account on its Discover tab, which has been a strategic priority for Trump to reach the younger voters who are Snapchat’s core audience. That decision provoked a searing statement from Trump’s campaign manager and instantly made Snapchat and its CEO a flashpoint in the escalating fight between Trump and tech.
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Snapchat Rolling Out Dynamic Ads Globally
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Instagram Tests Messenger Integration, New ‘Plans’ Sticker for Scheduling Online Meet-Ups
Facebook’s plan to integrate its messaging apps has taken another small step forward this week, with Instagram testing out a new option that would enable you to view your Messenger messages in your Instagram Direct inbox.
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YouTube Adds New Analytics Report, Alerts for Merchandise Sales Within Live-Streams
YouTube is adding a couple of new features to help creators get a better understanding of channel performance, and to promote merchandise sales during live-streams, while it’s also boosting its COVID-19 fundraising efforts. First off, YouTube’s rolling out a new, integrated channel performance chart in Creator Studio which will display views, subscriber count, watch time and revenue performance within a single display.
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Marketing
Google Featured Snippets Update
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Pro Tip: Here’s How You Need to Work with Influencers on TikTok
Similar to other social media platforms, TikTok influencers are an important (and “influential”) part of the ecosystem. Working with influencers – or “creators,” as they prefer to be called on TikTok – is an effective, relatively low-risk and low-investment entry point for brands into the platform. And TikTok influencers are significantly more affordable than those on other platforms, due to the relatively small number of brands who have started to tap them. Executing an influencer campaign on TikTok is structurally similar to running influencer campaigns on other platforms, but creatively it’s quite different. So is the talent pool. Because of the platform’s relative infancy, TikTok influencers are usually newer to their fame and are still genuinely enthusiastic to be approached by brands.
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13 Top Tips For Creating An Effective Account-Based Marketing Strategy
Account-based marketing (ABM) has been around for a long time but has fallen out of favor within the industry lately. However, with more companies moving toward individual-based marketing approaches, we’re likely to see ABM surge in popularity soon. Already, businesses are uniquely aware of how cost-effective the procedure is. The benefits to a business’s ROI are also hard to argue against.
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Daily Minute Master Series – June 3, 2020
/by Corey PadveenSocial Media
Instagram Asks #BlackoutTuesday Participants to Avoid Using #BlackLivesMatter Hashtag
Instagram is awash with all black posts today, with thousands of users, influencers and celebrities taking part in #BlackoutTuesday, to share their support for the #BlackLivesMatter protests happening across the US.
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Twitter is Working to Fix an Issue with Tweets Shared via WhatsApp
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Facebook Lets Users Delete Old Posts in Bulk
Facebook users can now manage their previous activity more efficiently by deleting or archiving old posts in bulk. It’s not always ideal to leave content on a personal profile that doesn’t reflect where a person is at in their life today. In an effort to mitigate any issues that may arise from old Facebook posts, the company is launching the new ‘Manage Activity’ feature.
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Marketing
Ads Appearing on Google’s Network Alongside COVID-19 Misinformation
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Google Explains How Author Pages May Help
In a Google Webmaster Central hangout, Google’s John Mueller answered whether it was worth spending time creating author pages. Mueller downplayed the importance of author pages for ranking. He said that you can’t say author pages really matter. Then he explained where it can matter.
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Why B2B Marketing Automation, and Martech in General, are Still Key
Investments in marketing technology continue to be a priority for businesses across the board, as they strive to meet increased demands for personalization and a need to collect, authenticate and analyze rapidly increasing amounts of consumer data to improve the customer experience (CX). Overall marketing budgets dipped slightly to 10.5% of company revenue in 2019 as compared to 2018, as CMOs and VPs of marketing operations continue to focus on ROI and efficiency, according to Gartner’s annual CMO Survey for 2019-2020. Still, optimism for 2020 was high at the time of the survey, with 88% of CMOs stating they believed the future impact of the global economic environment would be positive, with more than half (53%) believing the impact will be strong.
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Marketing During Coronavirus: Psychologists Can Help
Brands were right there with us during the first eight weeks of the coronavirus pandemic. Telling us they cared and proving it. They repurposed factories. Made record donations. Secured employee protections. Set up thoughtful policies for vulnerable populations. People noticed and appreciated it. It was a modern response for modern times. But quickly, people got tired of coronavirus marketing too. Because it all started to feel like a big bad blur—distant, inauthentic, at times treacly.
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Daily Minute Master Series – June 2, 2020
/by Corey PadveenSocial Media
9 Underrated Marketing Tips that Turned Slack Into a Software Giant
It wasn’t the next big thing we were expecting when Slack came into the world in late 2013. Team chat was already everywhere if you wanted it. HipChat had built a growing business around team chat, as had the Basecamp team’s Campfire. There were chat apps galore on mobile, thanks to Apple’s iMessage, WhatsApp, and Facebook’s Messenger apps. And for geeks, IRC still worked. But here came Slack, promising to help you “Be less busy.” with “an infinite brain for your whole team.” It wasn’t just a team chat app. Slack positioned itself as a new way to work. And that, among other marketing tips that former Slack head of growth Merci Victoria Grace shared in her Capiche AMA, is what turned Slack into a new software giant.
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Facebook Employees Stop Work in Protest Against the Company’s Inaction on Inflammatory Comments
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Instagram Says Internal Spam Filters Have Incorrectly Limited Some #BlackLivesMatter Posts
After various users complained that their Instagram posts were being restricted due to usage of the #BlackLivesMatter hashtag, Instagram has issued an explanation, saying that the posts are indeed being limited, but not because of any intentional action by the platform to limit the discussion.
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Twitter Lets Users Schedule Tweets in Advance
Twitter now offers its own method of scheduling tweets in advance, a feature that was once only available with third-party tools. When using Twitter in a web browser, users will now see an option to schedule a tweet from the composer screen.
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Marketing
Your Customers Aren’t Interested in Your COVID Messaging Anymore, What Now?
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Bing Updates Backlink Research Tool
Bing updated an improved backlink research tool and announced it on Twitter. The backlink tool shows links from unique top referring domains, links on a page per page level as well as the top anchor text. It also shows the same data for competitors. This makes Bing’s backlink tool useful for researching links as part of a link building process.
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Boost in Voice Calls Poses Opportunities for Marketers Using Call Analytics Platforms
While many expected the work-from-home revolution sparked by COVID-19 to result in higher- than-usual traffic on the internet, what has come as something of a surprise is the dramatic increase in the volume of voice calls. In late March, Verizon reported that its network was seeing more than double the number of phone calls each day (800 million wireless calls) as it sees on a typical Mother’s Day – its highest Sunday of the year for call volume. “For years, we’ve seen a steady decline in the amount of time people spend talking to one another, especially on wireless devices,” Kyle Malady, Verizon’s CTO, said in a recent New York Times article. “The move to staying home has reignited people’s hunger to stay connected, voice-to-voice.” AT&T has seen the same trend, with voice calls up significantly over pre-COVID-19 levels, whether they’re occurring on mobile phones, landlines or using Wi-Fi calling.
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A Complete Guide to UTM Tracking
Have you ever been asked to add a random string of code to the end of your links? If so, it’s likely because you were working with an analytical nerd such as myself and they wanted to track traffic from whatever campaign or content you were publishing. That seems important, right?
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Daily Minute Master Series – June 1, 2020
/by Corey PadveenSocial Media
How Social Platforms are Responding to the #BlackLivesMatter Protests Across the US
With #BlackLivesMatter protests being held in various cities across the US, in response to the death of George Floyd at the hands of Minneapolis police, social media platforms have also been adding their support to the cause. Here’s what we’ve seen from each of the major companies. First off, Twitter has provided a range of resources and tips to help people get a better understanding of the situation, and the part that they can play in making a change (tap through on this tweet for the full thread).
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Three Reasons Video Marketing Is Important On Social Media In 2020
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Facebook Launches Yet Another New App, This Time Focused on Live Event Engagement
Facebook’s experimental NPE team has released its eighth app – and its third this week – with a new live event companion tool called ‘Venue‘ which seeks to add to the engagement potential of real-time viewing.
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Marketing
Google Tests Showing Web Pages in YouTube Search Results
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Brands Need to Add New Chapters to Their Crisis Marketing Playbook
There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. In addition to changing the day-to-day world around every one of us, this societal and economic shock to the system has had serious repercussions for marketers across every vertical, no matter how sheltered their revenue streams might have previously seemed. Every day, we’re learning new coping techniques, both personally and professionally, and will continue to recognize new lessons coming out of this crisis for years to come. Let’s look at some of the key lessons that have already emerged, as well as some of the brands that have positioned themselves as intuitive leaders rather than frightened followers.
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10 Content Marketing Best Practices for Fintech
Content marketing is no easy feat for fintechs. Established fintechs and startups alike face obstacles across the board when it comes to presenting effective storytelling that drives action. Content marketing best practices can pave the way for success. To help, we’ve outlined the top 10 content marketing best practices for fintech. These are broken down into the different elements of content marketing to help you stay organized, efficient, and successful.
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Daily Minute Master Series – May 29, 2020
/by Corey PadveenSocial Media
What is Section 230, the U.S. Law Protecting Social Media Companies – and Can Trump Change It?
U.S. President Donald Trump is expected to order a review of a federal law known as Section 230, which protects internet companies like Facebook, Twitter and Alphabet’s Google from being responsible for the material posted by users.
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Twitter Rolls Out Native Scheduling Within the Tweet Composer Window on Desktop
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Facebook Expands Verification Requirements to Profiles with Large Audiences
Facebook has announced an expansion of its verification requirements, which will see some people with large followings on personal profiles now asked to undergo identification checks. As explained by Facebook:
Back in 2018, The Social Network launched a new ‘Page Publishing Authorization’ program which has since seen the managers of some ‘large’ Facebook Pages put through a required identification process.
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Marketing
Google’s ‘Top Stories’ to Show More Than Just AMP Pages
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Blogging for Shopify: A Unique SEO Approach
One of the most common opportunities we see for Shopify stores is to create blog content for SEO. Often, we see that Shopify sites are targeting keywords with informational intent with transactional pages. This creates a discrepancy between what content the store has and what Google is “willing” to rank. The result is that the Shopify store doesn’t have pages to support the intent of the keywords. In this post, we’ll talk about ways you can identify and fix this discrepancy.
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12 Marketing-Based Techniques For Attracting New Talent
In most cases, marketing has the task of attracting buyers. However, some companies have adapted their marketing techniques into the realm of hiring. The result of this evolution is recruitment techniques that use marketing principles to “sell” the company to potential hires. The businesses that have done this may see a lot more attention from A-list talent than those who have sequestered their marketing department to work solely with customers. But how can a company best apply marketing principles to attracting talent? Twelve contributors to Forbes Agency Council explore this subject in great detail, using examples they’ve witnessed themselves.
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