How Often Should You Post to Social Media [INFOGRAPHIC]
How much is too much? How little is not enough? This infographic does a pretty good job of answering those questions.
One of the more popular questions marketers tend to ask relates to how often to post to social media. The truth of the matter is simple: the frequency with which you post will differ based on both the industry in which you find your business and the qualities of your audience. That said, there are some basic guidelines that serve as a starting point when considering where to begin.
This great inforgraphic from Spokal does a great job of analyzing current trends, aggregating that data and providing us with a guideline which can easily be followed when deciding how often to post to social media. Though you might find that, with time, your strategy might change, this will help get you off on the right foot.
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[…] of content work best on what networks. Knowing the ideal length of individual posts, as well as the ideal frequency of posting activity, is critical. Long Facebook posts are unlikely to be shared, and posting 25 times a day to LinkedIn […]
[…] they will be composed appropriately for each platform – with the best length and frequency per […]
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