Social Equity

If You Ignore Your Social Data, You Ignore Your Business

If you are not paying attention to your social data, then you…

The Power of Social Media [INFOGRAPHIC]

We all know that social media is important, but have you really…

How to Determine KPIs on Social Media

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Understanding your brand's KPIs on social media is going to be…

What's the Difference Between Paid, Owned and Earned Media?

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We often hear about paid, owned and earned media, but what is…

How to Track ROI on Facebook in 3 Easy Steps

Tracking ROI on Facebook and other networks is always among the…

Social Equity: Social Media Measurability

Social media measurability is one of the driving elements behind…

Social Equity: A-B Testing on Social Media

What value can A-B Testing on social media add to your business? Last…

Social Equity: Responsive Branding

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Social media offers great opportunities for Responsive Branding™,…

Social Equity: Influence Marketing on Social Media

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Your business can benefit tremendously from influence marketing…

Social Equity: The Benefits of a BizBlog

There can be some notable benefits of a BizBlog for your company,…