For SEO, Google’s Penguin and Panda updates meant a lot…but what did they mean? SEO has long been one of, if not the most important element when it comes to getting found online. For years, Google has been modifying and tweaking it’s coveted algorithm. In 2012, Penguin and Panda were added to the mix, and […]
Social media marketing is an expansive tool, and ignoring it can mean a brand’s demise; and it can mean it much sooner than they think. First of all, what is marketing myopia? The term, coined by Theodore Levitt in a Harvard Business Review article in 1960, refers to a company’s complacency when it reaches a […]
Social media is crucial to the success of any business, and this recent study by MIT and Deloitte shows exactly why…in numbers! Three years. That is the time frame this study has given for businesses to adopt social media. For many of us, social media for business is a no-brainer. The advantages far outweigh the costs, […]
Social media marketing presents a number of difference when compared to classic forms of marketing. What are some of the differences when it comes to social media marketing as compared to classic marketing? For decades, marketing made small adjustments, but the basic concepts remained the same. A formula was developed and executed by marketers in […]
LinkedIn announced that they will be shutting down the Answers feature at the end of January; how should you proceed with your social media engagement on the business network from here on? Since 2007, LinkedIn Answers has been a forum on the business-oriented social media network where individuals could post their questions then rate users’ […]
Facebook marketing took a major leap forward with the introduction of Graph Search. So how does this impact your Facebook marketing strategies? Facebook marketing has become relatively standardized in the past few years with the exception of a few minor changes. Apart from the introduction of Timeline and the subsequent modifications to the EdgeRank algorithm, […]
Social media has undergone quite a bit of change in the last year, and the recently published ‘State of Social Media: The Social Media Report 2012’ from NM Incite and Nielsen reveals some interesting statistics that should not be ignored. In the last year, social media has evolved and proliferated considerably. In nearly all aspects […]
Twitter marketing can be an excellent resource, but only if it is done properly. Time and time again we stress the importance of a strategy when it comes to Twitter marketing and other forms of social media marketing. Where Twitter marketing differs, however, is in the approach you take to promoting your brand. As we […]
Social media marketing is not relegated to social networks; a business blog can drive some of your best engagement. While a large proportion of social media marketing will inevitably take place on social networks, it is not simply about using Twitter and Facebook and drive engagement with your fans. If the ultimate goal is conversion […]
When it comes to social media success, knowing the best practices is crucial. Time and time again, we stress the importance of following certain best practices when it comes to your social media strategy. Sometimes it can be hard to keep up. But, regardless of how much there might to keep track of, it is […]
