Social media may have played a much bigger role at the Oscars than simply deciding who was the #BestDressed. The Oscars are generally one of the most buzzed about topics around, and in recent years, one of the most prolific discussions on social media. This year, in the month leading up to Hollywood’s biggest night, […]
Social equity is a new phenomenon in the world of business, and though it is powerful, few people understand it. What is social equity? Social equity can be many things. There is social equity in every aspect of your social media program. It can range from the value added from a Facebook campaign, to the […]
Social media can generate quite a bit of success for your brand, and for Ford, their strategy and the lessons they pulled should be adopted by any brand looking to succeed on social media. At a recent conference, Scott Monty, the Global Head of Social Media for the Ford Motor Company gave a presentation detailing […]
Social media marketing success means knowing where you audience is, and a recent study shows those statistics. The Pew Research Center published a study recently entitled “The Demographics of Social Media Users – 2012”. The study looked at Facebook, Twitter, Pinterest, Instagram and Tumblr in order to determine where audiences were. As marketers, we need […]
Facebook marketing is all about exposing your brand on social media, so how can you increase your number of shares? We all know that great content is what drives a successful Facebook marketing campaign. People want to engage with brands that are active on social media and posting content that intrigues and excites their fans. […]
YouTube marketing is one of the best resources we have as marketers, but how can we measure if our efforts are paying off? YouTube is a search engine, and like any search engine, a marketer’s goal is to rank highly for specified keywords and drive traffic and business from our YouTube marketing efforts. But, like […]
Google+ marketing can be an excellent tool, but you need to understand the social network in order to execute an effective strategy. There is a ton to know about Google+ in order to effectively execute a Google+ marketing strategy. That explains the length and detail of this excellent infographic. Considering Google+ has the backing of […]
Social media is going to be a big part of Valentine’s Day. How is the holiday manifesting itself on social networks? Valentine’s Day features two things: love and bitterness. And we can be sure to see plenty of that on social media networks today. In fact, we have already been seeing quite a bit of […]
When you’re on the go, what are the best mobile tools you can use to manage your social media marketing? Social media marketing is no 9-5 gig; far from it. When we’re on the go, we need to have access to our dashboards and accounts, because social media is all about real-time engagement. If we […]
Mobile marketing is quickly becoming one of the biggest trends when it comes to engaging with your audience. Numbers don’t lie. In the past year, we have seen the use of mobile devices when accessing the web and social media rise sharply. According to a recent report, consumers increased their use of social apps on […]
