Leveraging data is now the biggest challenge facing marketers. Since the dawn of social business, one of the greatest challenges facing marketers was how they could measure ROI. It is ironic that in a field that has so long been dominated by the immeasurable – the hope that print media gets into the right hands, […]
We can expect to see some of these content marketing trends pick up steam in 2014. Content marketing is storytelling. It is, essentially, what attracts people to our brands online. Last year, we saw a major explosion is the concept of content marketing. Now that it is an established practice, we can expect to see […]
Ever wonder how you can track goals in Google Analytics? Google Analytics is an outstanding tool. With the right filters, goals, segments and understanding, it can be as powerful as many enterprise level softwares when it comes to tracking the success of your digital and social marketing. But in order to get to that point, […]
When developing a social business plan for your brand, there are certain components that simply must be included. As social business becomes the norm, brands are beginning to understand that in order to succeed, there needs to be a comprehensive social business plan in place before getting started. Simply diving headfirst into social media is […]
We can expect to see social business become even more popular in 2014, and these are some of the biggest predictions for social business in the coming year. Considering social business is still a relatively new phenomenon, it is constantly evolving and we can only speculate as to where it will go next. 2013 saw […]
It’s the new year and time to ramp up your social business with some resolutions. First, let us start off by wishing everyone a very happy New Year. We hope that you enjoyed some well-deserved R&R and you’re ready to get started with a new year full of potential! At the beginning of the year, […]
The end of the year is all about the best of the year, and these are the 10 best brands on social media in 2013. One of the best things about the end of the year is that the web is populated with endless “Best Of” lists to commemorate the year we have experienced. 2013 […]
If you have some down time, have a look at these ten excellent resources that every digital marketer should be reading over the holidays. 1. Mashable It’s no secret that we love Mashable. There is a ton of great content constantly being uploaded to inform marketers about updates to networks, as well as how-to guides […]
What were people asking for most on their social media holidays wishlist this year? Social media is a place where people go to talk about things they like, want, need and, around this time of year, a place for people to make social media holidays wishlists. Just look at what happened to one lucky girl […]
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