The use of Pinterest and social media by Kotex proved to be one of the most successful and innovative social media campaigns run to date. With the major announcement yesterday that Pinterest would now provide analytics to its business users, we thought an appropriate social media case study this week would involve the use of […]
Pinterest marketing was taken to the next level on Tuesday when Pinterest officially announced its newest feature (and what is undoubtedly every marketers favorite): integrated analytics. So what does this mean with regards to Pinterest marketing? Slowly, Pinterest has been taking steps to become more business friendly, presumably in an effort to begin generating revenues […]
Twitter marketing has evolved considerably over the course of the last year, and it is important, as marketers, that we understand how to build our brand on Twitter. Twitter marketing is often one of the cornerstones of a social media marketing strategy. However, if you are not optimizing your Twitter page for your brand, you […]
Measuring social media return on investment (ROI) is one of the biggest grey areas when it comes to this emerging market, so what is important to look at when it comes to measuring social media ROI? Social media return on investment is constantly a point of concern for executives and skeptics when it comes to […]
Social equity garnered as a result of a Twitter presence stands to add quite a bit of value to your brand. As with any social network, Twitter adds an entirely new degree of Social Equity to your business. However, where Twitter differs with regards to the Social Equity added to a brand is the ability […]
Social media turned the Old Spice brand into a personality with which people were eager to engage. In the last few years, Old Spice has become a crowned jewel of social media. Their campaigns consistently skyrocket and the brand has developed such a distinct personality that anyone familiar with the brand can recognize one of […]
Mobile marketing is an increasingly popular choice when it comes to Internet marketing, and geo-targeting is a major part of it. With the proliferation of mobile online searches, the concept of mobile marketing is becoming an increasingly popular option for marketers. One of the main facets of mobile marketing is the ability to geo-target potential […]
Email marketing is still one of the most popular forms of online engagement with potential clients, so how can you maximize the success of your email marketing campaigns? We all know about the power of email marketing. E-blasts continue to be one of the top choices for online marketing when it comes to engaging with […]
Social media is made increasingly easier to manage with the help of numerous tools. Managing social media activity is a time-consuming task. There is plenty that needs to be done and it is ongoing. Luckily, there are plenty of tools out there that can help us effectively and efficiently manage our social media marketing strategies. […]
Social equity comes in many forms, and a Facebook presence can greatly enhance your business. What value does a Facebook fan page and community add to your social equity? This is an important question that must be answered if we are to delve deeper into the social network to measure other features of Facebook and […]
