There are plenty of media types out there, but they all fall into one of three categories: paid, owned or earned media. So what are the differences between paid, owned and earned media? We hear about them often enough. Every one of us uses them whether we think we do or not. But not too […]
When brands find themselves becoming involved in social, they need to answer a simple question: why? Why are people interested in what you have to say? Why will they bother clicking on your links, liking your pages or posts or sharing your content to broader networks? The answer to this question rests in the content […]
We constantly wonder about the most important factors when it comes to increased search rankings, and soft search is one of them. A few months ago, we were introduced to Google’s latest update: the Hummingbird algorithm. With the evolution of how we conduct searches online, Google needed to adapt. The result was a new base […]
To find success with social, you need to cater your content to a target audience. Finding your target audience on social can sometimes be a challenge. We know whom we are targeting when it comes to selling our product, but what are our goals when it comes to social, and what audience do we need […]
Social media tools can be very helpful, but only if they are being used correctly. This week, I have the privilege of presenting a few sessions at the Social Media Strategies Summit in Las Vegas, one of which discusses some of the best tools in the market when it comes to mining and understanding your […]
Every quarter, Adobe releases their Social Intelligence report, and the Q4 report from 2013 showcased some exciting findings! The Social Intelligence Report from Adobe always results in some shock and awe for marketers. That is mostly due to the fact that there are always huge surges in the numbers of business-friendly stats quarter-over-quarter. Well, the […]
Though it is no secret that social data is important, B2B brands are not taking enough advantage of it. Data mining – whether on a large or small scale – is a critical component when it comes to a successful social business strategy; this is especially true when it comes to B2Bs. And yet, so […]
Visual content is a powerful thing, and the longer you can keep your audience engaged with your content, the better. If social data and trends have proven anything, it is that if content is king, than visual content is the king’s supervisor. We are constantly sharing information, articles, pictures and videos, and hoping that our […]
While both content marketing and content strategy fall into a very similar category in the realm of social business, there are some subtle but important differences to be aware of. One of the most trending concepts in the world of social business these days (both on and offline) is content marketing. We hear it mentioned […]
Your post details on Facebook can give you some tremendous insights into the success of your Facebook marketing. When it comes to marketing on Facebook, the network has come a long way. That’s not surprising, considering it is now a public company and needs to provide value to the businesses that use it. That said, […]
