An effective social marketing strategy is as much about what you should never do on social media as it is about what you should be doing; sometimes, the former is even more important. There are plenty of articles, books and white papers that lay out social marketing strategies. But sometimes, the best strategy is knowing […]
Social Equity receives a major boost with the added value from company pages on different networks. From LinkedIn to Facebook, there is a way to feature your company, its services, history and expertise on almost every network. the result? Major Social Equity. In this week’s Social Equity segment, we look at how company pages on […]
Through the strategic use of LinkedIn, Volkswagen India was able to garner nearly 3,000 car recommendations in under a month. We often think of LinkedIn as a B2B social network. Often times, that is true. After all, LinkedIn is the professional social network, and rarely do we hear of instances where companies use the platform […]
The Facebook EdgeRank algorithm is something we have all heard about, but what exactly is it and how should it be considered when developing content for the channel? First and foremost, for those who are unfamiliar with the feature, what is the Facebook EdgeRank algorithm? It is a system used by Facebook to determine what […]
The importance of mobile in the marketplace is growing every day, and marketers should always take mobile into consideration. Mobile marketing is not the newest trend (relatively speaking) but as the number of smartphone users continues to rise, the importance of mobile grows faster and greater. Just look at the data below: in two years, […]
Facebook can be a successful, cost-effective channel on which to promote your business, and these tips will help you create a great Facebook Ad campaign. We see Facebook Ads every time we log into the social network. They may not always be captivating, and you may not always notice them, but they are always there […]
Building and joining niche communities on social media can be one of the greatest assets to your business. Communities on social media have been a growing trend since the concept originated with the networks themselves. While any network – like Facebook, Twitter, Google+, etc. – can be considered a community, the true Social Equity derived […]
The Best Buy Twelpforce program has taken the brand from a major force in local retail to an industry leader on social media. Everyone knows about Best Buy, and everyone knows about their expertise. But a few years ago, Best Buy was faced with a challenge: How does a giant in electronics retail go beyond […]
What metrics exist to show us that there is a great deal of importance when it comes to influence on social media? We are all familiar with influence measurement sites like Klout, Kred and PeerIndex, but what makes influence on social media so important? There is a lot of talk about your influencers and the […]
Seeing a negative comment about your brand on a social network can be a horrifying sight, but these tips will help you manage negative feedback on social media the right way. Before you can understand how to deal with negative feedback on social media, it is first important to understand what kinds of negative feedback […]
