The Best Buy Twelpforce program has taken the brand from a major force in local retail to an industry leader on social media. Everyone knows about Best Buy, and everyone knows about their expertise. But a few years ago, Best Buy was faced with a challenge: How does a giant in electronics retail go beyond […]
What metrics exist to show us that there is a great deal of importance when it comes to influence on social media? We are all familiar with influence measurement sites like Klout, Kred and PeerIndex, but what makes influence on social media so important? There is a lot of talk about your influencers and the […]
Seeing a negative comment about your brand on a social network can be a horrifying sight, but these tips will help you manage negative feedback on social media the right way. Before you can understand how to deal with negative feedback on social media, it is first important to understand what kinds of negative feedback […]
LinkedIn can be one of your strongest business resources, but you first need to optimize your LinkedIn profile. There are hundreds of millions of users on LinkedIn, the majority of whom do the bare minimum when building their profile. There are the basics that are needed in order to get started, but for many, that […]
In case you missed some of the topics we covered this week, here is the social media week-in-review! Effective SEO Tips for Optimizing Content on Your Page There is an curious irony when it comes to SEO: everyone knows that it is important when it comes to getting found, but few people understand how it […]
The direct impact that social media can have on brand equity translates into a significant boost in Social Equity. Social media has created an entirely new avenue of measurement when it comes to brand equity. The value of a business is based on, among other things, the quality of work it produces, the position it […]
Honda was looking for a way to promote their new CR-V to a specific demographic, and they found that the best way was through Pinterest. The Honda CR-V has a very specific audience in mind: young adults on the verge of a major step. Whether that is starting a new career, getting married, or beginning […]
Targeted tweets were recently announced by Twitter, and it is still a little unclear as to what they are and how targeted tweets can be used. There has veen quite a bit of speculation about how Twitter planned to monetize their audiences. Sure, there are 500 million or so accounts on the microblogging network, but […]
There is no shortage of benefits when it comes to social media for small business. There is a common misconception that social media is a tool best used by big businesses and multinational corporations. While it’s true that some of the best and most recognizable case studies happen to be from major brands, there is […]
Content that cannot be linked back to is not going to be useful to your business or SEO at all. The same goes for content that you can’t share. Content is important for the search engines these days, especially with all the changes being made. This is especially true with the Penguin and Panda updates. […]
