Social media strategies need to be considered when making business decisions, yet many executives overlook them. This is an issue that has long plagued the advocate of social media strategies. Executives are often hesitant to incorporate social media strategies in their business decisions, and these choices can be quite costly. The irony is that executives […]
Social media strategies are constantly changing, and we can expect to see some new ones grow in popularity in 2013. Social media has brought about quite a few changes in the way companies conduct their business online. With the advent of social media strategies in business, brands have completely restructured their approach to online marketing. […]
What tools can you use to enhance your social media marketing when it comes to Twitter? Social media marketing has paved the way for developers to create some fascinating and efficiency-boosting tools when it comes to Twitter management for your business, but with so many tools out there, it can sometimes feel like the more […]
What were some of the biggest social media moments of 2012? There was no shortage of major events that took place in the world of social media in 2012. Having rung in the New Year earlier this week, we thought we would take this opportunity to share an infographic detailing some of the biggest social […]
Why worry about mowing the lawn when your house is on fire? Social media strategies require a great deal of planning in order for their execution to generate success. While the statement above may seem a tad extreme, it holds very true: why worry about the less industry-relevant networks when you should be focusing your […]
YouTube can be a vital part of your social media strategy, but in order for it to drive success you need to be able leverage all of its capabilities. YouTube users watch over 3 billion hours of video every month. However, those hours are limited to only roughly 30% of the videos uploaded to the […]
How can you leverage the appeal of Pinterest in your social media marketing strategy? Shortly after its launch, Pinterest exploded as the fastest growing social network and, more important, the first of its kind. This first mover advantage meant that an entirely new demographic now had a social network that differed from all others. What […]
Social media was huge in 2012 – what can we expect to see in 2013? There were some major developments in the world of social media in 2012. We posted an article not long ago about social media trends in 2013, and we thought we would follow that up with another infographic detailing in numbers […]
What are some ways you can optimize your interaction to maximize your social media marketing efforts? Social media marketing is about one thing: being social. It is one thing to have a Facebook page, a Twitter or YouTube account or any other social profile, but if you are not engaging, you are not reaping the […]
Which brands stole the show this holiday season with their social media marketing campaigns? Marketing comes alive during the holidays more so than any other time of the year – with the Super Bowl at a close second – and this season some brands showcased their social media marketing talents better than anyone else. Have […]
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