How did Cadbury make their social media presence as sweet as their candy? It was early in 2012 that Cadbury realized they were approaching the 1 million fan mark on Facebook. It was around that same time that they realized that only about 16% of fans ever saw any of the content they were posting […]
Blogging can be an excellent business tool, but how can you increase sharing of your blog to get the most out of it? You might be writing great content. You might be seeing your audience grow organically online. You might even see some backlinks popping up around the web to your blog. But how can […]
An announcement was made last week about new features on Pinterest, and there are plenty of ways marketers can take advantage of them. Over the last few months, there have been several new features on Pinterest. The social network recognizes its own potential for business, and is doing what it can to exploit that. First, […]
Content is king when it comes to success online; and that holds true for your blog, your social media and your website. It is no secret that content is going to be the driving force behind your success online, and for that reason you need to be creating content people love. Content is the crucial […]
Tumblr has long been a great tool when it comes to creating Social Equity, and recently it’s value increased even more. At the beginning of the week, Tumblr was acquired by Yahoo!, and the value of the social blogging platform increased significantly; and that is up from a significant value to begin with. Blogging is […]
It is tough to say what story was bigger in Super Bowl XLVII: the stadium blackout or Oreo’s real time brilliance. The most memorable moment of the 2013 Super Bowl was not a last second touchdown, or a heartbreaking finish, but rather a lengthy blackout that broke Twitter records. And what took place on Twitter […]
Recently, Social Media Examiner published their 5th annual Social Media Marketing Industry Report, and there were some rather interesting findings. The Social Media Marketing Industry Report surveys thousands of marketers from a number of industries to get a picture of the state of social media marketing in our industry. The data compiled always provides some […]
Optimizing posts on social media can significantly boost your engagement, reach and influence across a number of networks. When it comes to optimizing posts on social media, there are certain elements that are universal, and should be applied to posts on every one of your networks. Below we have showcased some of the most important […]
If you properly optimize landing pages for conversion, then you can expect higher clicks, results and engagement! Social media is a great referral source for landing pages, and with every landing page we are hoping for some form of conversion. Whether that is a sign-up, a download or a purchase, we want visitors to take […]
We all strive for the viral effect when sharing content on social media, and when it happens, we need to know where Social Equity is derived. Virality is one of the most common terms when it comes to social media measurement. How many people are we reaching? Is our content being shared? Is our network […]
