Standard Life provides savings and insurance services and has been doing so for nearly 200 years – nothing so exciting to warrant a social media case study, right? Social media is everywhere. Whether you are a major cutting-edge tech firm or a staple of the insurance business, social media has a place in your industry. […]
There is one major social media mistake companies are making and it can cost them big time. You have no doubt seen it. Posts listed on sites like LinkedIn, Craigslist or other job searching hubs. Wanted: Social Media Manager (Internship). Then, there in the details are some vague “goals” and desired requirements, like a Bachelor’s […]
When it comes to Facebook marketing, there are a few steps that need to be taken when getting started. You have a company, you have a page and you are ready to get started with your Facebook marketing program – all great things! But in order to find success with your Facebook marketing, there are […]
With so many changes to Google, it can be hard to tell what makes good SEO copywriting. There was a time when keyword density was the key to SEO copywriting success. Then came the day of the backlink (still in existence). With so many ongoing changes to Google’s much feared and praised algorithm, it is […]
What makes real-time marketing such a valuable asset to business? Real-time marketing is a phenomenal tool and one that is severely under-utilized in business. According to David Meerman Scott, real-time marketing is only practiced by 28% of Fortune 100 companies, yet these companies saw significant growth in their stock prices over a designated period of […]
The Red Bull social media program is among the most impressive in the world, and it has been responsible for much of the brand’s success both on and offline. While there is much about the Red Bull social media program that can be dissected and observed, it makes sense to start with the most prominent […]
What strategies can you implement in order to give your brand a successful YouTube channel? There are billions of hours of video on YouTube, and it would take several lifetimes to sort through all of it. While the network can do wonders when it comes to SEO and branding, there are a few best practices […]
Social media monitoring is important to managing your brand’s presence and reputation online. Social media monitoring can be a powerful activity in your arsenal when it comes to reputation and brand management online. Being able to join in the conversation as it is taking place is invaluable, particularly when you can join in with conversation […]
What are some of the most important steps to take when it comes to social media crisis management? We always hope that there is never a need for social media crisis management when it comes to our brand. After all, we never like the idea of something going wrong and finding our brand at the […]
How can social media monitoring generate Social Equity for your business? Keeping an eye open for brand, competitor and industry news mentions is certainly a helpful practice, but you might be surprised to find out that social media monitoring also generates significant Social Equity for your business! The ability to track news and stories as […]
