Social media engagement is at the heart of any good program, but a few seemingly harmless mistakes can mean severe repercussions. Are you taking advantage of the huge benefits that accompany social media engagement? It is supremely important that you are. After all, engaging with your social audience is the key to any good campaign. […]
Blogging can be fun and help drive traffic to your site, but there are a few crucial SEO tips for blogging beginners. Your blog will be one of the most powerful tools in your arsenal when it comes to driving an audience to your site. However, in order to fully capitalize on the great benefits […]
Can there be a place for social media for B2B companies? There is a lot of debate over whether or not there is a use of social media for B2B companies. Why? Because many people do not see just how important social media is – for any industry! There is a very important place for […]
Crisis management on social media can help prevent devastating consequences to your brand. Not everyone engages in crisis management on social media. Many brands choose to remain silent until an event has passed, and prefer to deal with it in a more conventional manner (e.g. press conferences). While it may be a little nerve-racking to […]
Standard Life provides savings and insurance services and has been doing so for nearly 200 years – nothing so exciting to warrant a social media case study, right? Social media is everywhere. Whether you are a major cutting-edge tech firm or a staple of the insurance business, social media has a place in your industry. […]
There is one major social media mistake companies are making and it can cost them big time. You have no doubt seen it. Posts listed on sites like LinkedIn, Craigslist or other job searching hubs. Wanted: Social Media Manager (Internship). Then, there in the details are some vague “goals” and desired requirements, like a Bachelor’s […]
When it comes to Facebook marketing, there are a few steps that need to be taken when getting started. You have a company, you have a page and you are ready to get started with your Facebook marketing program – all great things! But in order to find success with your Facebook marketing, there are […]
With so many changes to Google, it can be hard to tell what makes good SEO copywriting. There was a time when keyword density was the key to SEO copywriting success. Then came the day of the backlink (still in existence). With so many ongoing changes to Google’s much feared and praised algorithm, it is […]
What makes real-time marketing such a valuable asset to business? Real-time marketing is a phenomenal tool and one that is severely under-utilized in business. According to David Meerman Scott, real-time marketing is only practiced by 28% of Fortune 100 companies, yet these companies saw significant growth in their stock prices over a designated period of […]
The Red Bull social media program is among the most impressive in the world, and it has been responsible for much of the brand’s success both on and offline. While there is much about the Red Bull social media program that can be dissected and observed, it makes sense to start with the most prominent […]
