The concept of Social Care – customer service through social media – is growing in popularity, and the benefits it has to your business can be significant. Today, one-third of online adults prefer to engage with a brand on social media compared to conventional forms of customer service (i.e. phone). That is a significant number. […]
Sony is not the first brand to come to mind when you think of Pinterest, but they managed to make themselves a powerful force on the network. The logic was simple: everybody’s doing it, why don’t we? In 2011, Sony noticed the persuasion Pinterest had on purchasing mentality and decided to leverage the power of […]
At the end of the day, it all comes down to numbers, and these Twitter and Facebook business facts are some good ones. The marketer in us wants to pursue the power of social media because we have studied and understand its potential. However, the business person in us (and those in our companies) want […]
There are certain ways to go about dealing with customer complaints on social media. All customer complaints are not the same, but there are certain features that are true to every one, and certain best practices that should always be adopted when dealing with customer complaints on social media. The most important thing to note […]
When it comes to brands on social media, does yours fit in? Yes. The importance of social media for business is no secret; more and more, brands – both big and small – are taking to the socialsphere to engage and market themselves to international networks of interested persons. However, what do the numbers look […]
The value of Foursquare for Business is notable when it comes to Social Equity. Mobile marketing and geo-targeting your audience is growing both in popularity and prominence. Several business are taking to geo-targeting in order to leverage the power of local markets, particularly businesses with one or multiple locations. With Foursquare for Business, these local […]
Marketers were shown exactly what not to do on social media in this week’s social media case study on Nutella. It is a brand that so many are fond of. And yet, in this week’s social media case study on Nutella, this brand showcases exactly how they damaged that loyalty by not understanding the rules of […]
Google+ can be a tremendous resource, but you need to know how to use the network properly. These 5 quick tips for using Google+ effectively will surely boost the engagement and traffic generated from Google+. The network – naturally owned and operated by the search giant of the same name – possesses several inherent benefits […]
There are mistakes you are making on social media – we all are – but you just don’t know it. Social media marketing is still relatively new territory for many marketers. In the 2013 Social Media Marketing Industry Report from Social Media Examiner, statistics showed that the majority of marketers have been engaging on the […]
Are you actively monitoring your online reputation? Reputation management is of growing importance online, and your reputation can be tarnished with as little as one negative post in the right place, by the right person. In order to avoid such detrimental events from taking place, you need to be on top of your game and […]
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