At the end of 2015 (and every year before that) marketers all over the world shared their thoughts as to what important marketing trends would shape the industry in 2016. As we approach the halfway point of the year, how many of those are coming true? Late in 2015, the major focus was largely on […]
With so much on the market, selecting marketing technologies can feel like a daunting task. Every year, it seems as though the market for marketing tech expands significantly. The reason why it feels that way is pretty simple: it is. Since 2011, the market for marketing technologies has increased roughly thirtyfold! With so much out there, […]
There is a lot to look forward to this coming year with regards to B2B social media. We often hear that when it comes to new media marketing and advertising, there is no longer a significant difference between B2B and B2C, but there are still some important idiosyncrasies that make the approach to B2B social […]
Improve the results you drive from your videos by adopting these YouTube best practices right away! YouTube is the second largest search engine in the world, right after its parent, Google (obviously). Nearly a fifth of all online traffic finds itself on the video search engine, which means that for as valuable as video content […]
For a long time, our attention spans have been getting shorter. That’s a problem for marketers. How do you capture someone’s attention in only a few seconds? With so much content constantly flooding our various feeds, grabbing the attention of a passer-by has become an increasingly daunting task for marketers. This infographic highlights recent findings […]
When you find a few social media time saving tips, it can make a world of difference in your day-to-day management techniques. Managing your social accounts can be a pretty time-heavy task. While auto-piloted processes can work in certain areas, attention needs to be paid to your brand’s online presence in order for it to […]
There is a lot to look forward to in Facebook’s future, as evidenced by the Facebook F8 keynote. Last week, Mark Zuckerberg delivered the keynote address at the Facebook F8 summit and shed some light on what the future has in store for the social networking giant. (It should be noted that at this point […]
Get a better understanding of attribution models in your Google Analytics dashboard. As a marketer, one of the most important parts of the job is knowing what channels and media are leading to conversions on your website. Attribution models in Google Analytics make that job a whole lot easier. In the latest video in our […]
comScore recently released new marketing data reports identifying the strength of Facebook and the increasing growth of Snapchat. It’s official: we spend 20% of our digital time on a social network. Take into account email and instant messaging, and we’re nearing a third of our time devoted to engaging with others in the digital world. […]
This article originally appeared on CoreyPadveen.com. Every year (since 2011) Scott Brinker of ChiefMarTec.com releases the marketing technology landscape supergraphic, and this year was the most impressive one yet. In 2011, there were about 150 marketing technologies categorized by Scott Brinker’s supergraphic. A lot has changed in the last five years. Now, as you can […]
