Data derived from social platforms can be highly valuable if you know how to leverage big data for the right campaigns. Big data is one of the most talked about concepts of the era, and for good reason. If your brand knows how to effectively leverage big data to optimize campaigns and generate results, you […]
Tracking ROI on Facebook and other networks is always among the top concerns for marketers. This is one great way to track ROI on Facebook. Despite all of the methods that exist to measure ROI on Facebook – some more complicated than others – there are still marketers and executives that refuse to acknowledge that […]
The numbers in this infographic help explain why Twitter’s IPO is such big news. Last week, the biggest news to come out of the world of social media was undoubtedly that Twitter announced its IPO. The microblogging platform is looking to raise $1 billion, and the numbers behind Twitter help justify that price tag. One […]
Below are some popular social media quotes and my reactions and responses to them. Like any popular social phenomenon, social media has spawned a number of great minds to share their words of wisdom with tweet-appropriate brevity. Below are four social media quotes from industry leaders and observers and my reactions, interpretations or responses to […]
Social Care on Twitter is becoming increasingly popular with brands of all sizes. What exactly is Social Care on Twitter? Today, one-third of online adults prefer to engage with brands through new media – like Twitter or a live chat service – than through conventional forms of customer service – like the phone, or even […]
When deciding whether or not to outsource social media, there are a few questions you need to answer first. There is always a lot of debate over whether or not brands should outsource social media. For some brands, running a program internally is going to be the right call. Others might benefit from having an […]
Social media is changing the world and the proof is in the numbers! When we write articles, we are often talking about how social media is changing the world from a business perspective. But when we take a step back, we can see just how important social media is on a much grander scale! This […]
There are five notable social media concerns that executives deal with when deciding whether or not adopting the concept of social business is the right move. If you ask any marketer what hurdles they face when it comes to implementing social business strategies, many will tell you that there are social media concerns faced by […]
These facts and figures from the 2014 B2B Content Marketing Benchmarks, Budgets, and Trends – North America Report showcase why content marketing is crucial – particularly when it comes to B2B. For the fourth straight year, MarketingProfs and Content Marketing Institute have released this B2B content marketing report and the results are quite impressive. Once […]
What is a social business audit and why is it crucial that any company have one? Every day we hear about campaigns that incorporate social media taking off and driving new business for brands in all industries. Yet, so many companies still see their campaigns and initiatives fall flat when it comes to social media. […]
