Brands on Instagram are still relatively young, but there is still a lot marketers can learn from their successes and failures. Instagram is about to roll out their sponsored ad feature, and based on the comments from Instagram users, it would also appear as though the world is about to end. Like every social network […]
Has your social business involved every department it can? We all know that the marketing department is going to be among the first to adopt new media when it comes to social business, but what other departments can contribute to it? These three departments are generally forgotten when it comes to social business, and it […]
Have you put together an ad campaign using the Facebook targeting options? Have you ever tried to promote your content to a broader audience by developing a Facebook ad campaign? Boosting a post is one thing, but if you know how to properly use the Facebook advertising platform, you can reach very targeted audiences and […]
We all know that social media is important, but have you really considered the power of social media for your business? We’ve said it countless times before, and the evidence can be found all over: the power of social media is great, and leveraging the platform properly can mean big things for your brand. There […]
Do you know how to optimize Facebook for SEO? It’s easier than you think!
Understanding your brand’s KPIs on social media is going to be crucial to measuring the success of your program. ROI remains one of the key concerns for marketers and executives alike when it comes to social media marketing. While there exist a number of ways to measure your returns on social campaigns, few marketers know […]
It’s that time of year again, and we thought we would share some ‘scary’ fun facts about social business to keep with the spirit of Halloween! Wait, how can something be scary and fun at the same time? Well, for businesses that are leveraging the possibilities that social business presents, these facts are a lot […]
Social media is not free; if you want to succeed, you need to be prepared to invest in a social advertising campaign. Have you made the mistake of thinking that social media is ‘free’? You’re not alone. Plenty of people – marketers and businesspeople alike – have made the dangerous mistake of assuming that because […]
There are certain best practices for LinkedIn Company Pages that brands need to adhere to in order to generate engagement and business. LinkedIn is a fantastic resource wherein professionals can showcase their expertise and highlight their strengths. For businesses, Company Pages provide a hub where brands can outline services, engage with prospects and ultimately, drive […]
To call something perfect is a bold statement, but these are the features that need to be included in the perfect tweet.
