Millennial loyalty is not a myth; with the right content strategies in place, you can build an audience of loyal Millennial consumers with a high lifetime value. In May, my new book, Marketing to Millennials for Dummies will be available online and in-stores. (You can also pre-order the book today!) While the idea of marketing to […]
There is a common misconception among marketers that Millennial loyalty is notoriously fickle. The right content strategies can mean life-loyal, highly engaged audience. In May, my new book, Marketing to Millennials for Dummies will be available online and in-stores. (You can also pre-order the book today!) While the idea of marketing to Millennials can be more […]
What social media trends can marketers expect to be on the rise in 2017? Every year – in fact, it sometimes feels like every day – it seems like social media evolves and matures, ushering in new trends that shape the way we do business; 2017 is no different. Sprout Social has put together this detailed […]
When it comes to email, even a single word can turn your audience off from opening the message. These are a few spam words to avoid next time you run a campaign. With so much content flooding the every day feeds of consumers online, there are certain triggers that people look for instinctively in order […]
The rate of change in the socialsphere means that every few months there are some hugely impressive social media fun facts popping up that are worth noting. Once again, a lot has taken place in the world of social media, and that means there are plenty of new facts and figures that should be of interest […]
This article originally appeared on CoreyPadveen.com. Recently, Adblock Plus announced that it would start serving ads, which is of course, the most predictably ironic thing to happen online in some time. But my question is this: are targeted social ads really that bad? No; they’re not. Admittedly, in answering this question, I’m a little bias. […]
This article originally appeared on CoreyPadveen.com. Marketers seem to fall into some pretty common traps when it comes to selecting marketing technologies to add to the arsenal. I’ve written about the expansive market that exists in the world of marketing tech. There are thousands of tools out there (over 220 in the social media management […]
When it comes to B2B digital marketing, there are certain priorities that marketers need to ensure are top of mind. For B2B marketers, there are certain subtleties that make for significantly improved campaigns and results. While the evolution of marketing has led to a melding of both the B2C and B2B worlds, there still exist a […]
Perhaps more so than ever before, the 2016 Gartner Hype Cycle for Emerging Technologies zeroes in on big data applications and where they are in the eyes of the market. Let’s first start by taking a look at this year’s edition of the Gartner Hype Cycle for Emerging Technologies: We have discussed what the Hype […]
The world of marketing is always changing, and to keep ahead of the pack, these are a few marketing mistakes to avoid. Sometimes, the best advice anyone can give you is what not to do. Marketing is a versatile world that allows for everything from data to creativity to mix together and form unique campaigns. […]
