What are the key demographics of the top Pinterest influencers? Influence is a powerful phenomenon in any industry, and that is particularly true on social media. The folks at HelloSociety have done some research to determine exactly what the demographic composition is of the top 100 Pinterest influencers. Not surprisingly, they concluded that the majority of […]
The importance of Facebook mobile for business has grown considerably with the increasing popularity of the app. One of the most fascinating realities of the digital marketing world is the rate at which it evolves. It wasn’t long ago that Facebook and MySpace were the only two ‘networks’ out there as we understand the term […]
When it comes to targeting your social ads, what should you consider in order to find the perfect audience? Perhaps the greatest evolutionary feature that has resulted from the recent history of advertising is the specificity with which you can be targeting your social ads. By properly targeting your social ads, you can significantly increase […]
What makes up social influence and how can you identify your industry’s influencers? Building social influence can be extremely valuable. When people see you as a thought leader, your brand, personal and Social Equity all spike. But sometimes, leveraging other industry influencers can be just as powerful. But how can we identify social influence for […]
These social media fun facts are sure to impress even the biggest skeptics. Considering the whirlwind of news that has been floating around the socialsphere lately (particularly a story involving two companies you might have heard of, Facebook and WhatsApp) it seems appropriate to share some social media fun facts that would wow anyone. And […]
A corporate white paper can be turned into a ton of great, highly engaging content for your social audience. Share your latest, lengthiest white paper on social media, and you’ll be lucky if it gets any clicks. If it does, you’ll be lucky if people stick around to read it. The fact is simply that […]
We can expect to see a lot coming from the realm of content marketing in 2014. Content marketing, simply put, is huge. We have seen plenty of brands – both big and small – experiment with the phenomenon, some great success and some with equally great failures. All that said, there is no denying that […]
There are plenty of media types out there, but they all fall into one of three categories: paid, owned or earned media. So what are the differences between paid, owned and earned media? We hear about them often enough. Every one of us uses them whether we think we do or not. But not too […]
When brands find themselves becoming involved in social, they need to answer a simple question: why? Why are people interested in what you have to say? Why will they bother clicking on your links, liking your pages or posts or sharing your content to broader networks? The answer to this question rests in the content […]
We constantly wonder about the most important factors when it comes to increased search rankings, and soft search is one of them. A few months ago, we were introduced to Google’s latest update: the Hummingbird algorithm. With the evolution of how we conduct searches online, Google needed to adapt. The result was a new base […]
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