The Best Global Brands report from Interbrand highlights a few interesting business trends. For more than 15 years, consulting firm Interbrand has compiled a list of the 100 most valuable brands according to three main criteria: the financial performance of the brand, its impact on a consumer’s purchasing decision, and how it stacks up against the competition. While it […]
What exactly are the Three Ts of content creation? Creating content is never easy. With so much noise across the many media on the web, creating content that gets noticed can be a difficult task. When it comes to content creation, there are a few key elements on which to focus. But what are they? […]
In order to drive positive results from Facebook advertising, it is important that marketers optimize advertising budgets. Facebook advertising is a hugely useful asset, but it is so easy to see budgets spiral out of control when they are not being properly allocated. In order to truly get the most out of Facebook ads, marketers […]
Instagram is a network with tremendous marketing potential, as proven by some of these great marketing fun facts! Long before Instagram opened its API for advertising, it was a valuable asset for any marketer. There is plenty that supports this statement, and the fun facts and figures listed here are just a few of those […]
This post originally appeared on CoreyPadveen.com. There are a lot of reasons why your landing pages might not be converting, so here are ten things that might help. Your landing pages are designed to drive conversions. But with so much noise, and what can sometimes feel like guesswork (though it doesn’t have to be), our landing […]
Every so often, there are so many major announcements and changes in the world of social media, that a simple industry-wide update is needed. With everything from Instagram to Google+ changes being announced lately, it seems harder than ever to keep up with what’s happening in the social media marketing world. This list breaks down […]
Instagram recently opened its ad API, and readily available Instagram ads can mean great things for marketers. For quite a while now, Instagram ads have been something reserved for the most elite brands, those willing to spend the high costs and take the time needed to execute the programs. Now, as Instagram opens its API […]
Facebook recently rolled out their new ad manager, and marketers should be excited about the changes. It seems like eons since major changes were made to the Facebook ad manager. For the longest time, it has been clunky, unfriendly and difficult to navigate. That is especially true for marketers with multiple accounts to manage. Of […]
Steering clear of these SEO mistakes will ensure that your pages stay visible on search engines. Did you know that the top 3 search results for a search term receive 61% of clicks? How about the fact that 75% of search engine users never scroll past the first page? We’ve all heard the joke: the […]
This post originally appeared on CoreyPadveen.com. When should negative comments on social media be addressed, and how? I was recently speaking at a conference in Las Vegas, and a particular question kept popping up: “How and when should I deal with negative comments on social media?” Photo credit: emich.edu The most common answer is that every brand […]
