Social data is everywhere, and these are a few of the places where you can find it. We constantly hear people talking about big and social data, and the concept of using these social data in order to build strategies, identify opportunities and construct campaigns is quite exciting. The issue we face, however, is that […]
These ten tips showcase how you can create more engaging Facebook posts! With so much content being shared to the web (and to Facebook in particular), it is hard to imagine how we can create more engaging Facebook posts. This great infographic from We Are Social Media (WERSM) provides some useful tips that can help you […]
Social business trends are exciting and evolving, and these are a few to watch for in the latter half of the year. Social business trends are constantly on the move. The field is quickly changing and there are new components emerging constantly. I was recently presenting at the Social Media Strategies Summit in New York on […]
We sometimes forget about some of the most important Google Analytics reports – and they can be extremely valuable. Google Analytics reports come in all shapes and sizes. We can generate some broad, basic reports that provide us with insights into the activity that takes place on our site, but there also exists a world […]
Digital and social advertising are exciting platforms, but there is a lack of understanding that is leading to overspending and underperforming. Advertising on social media and other digital platforms has always been exciting. Between the measurability, the reach and (in most cases) the affordability, marketers and advertisers have had a field day with these platforms. […]
Industry leading digital marketing consultancy joins forces with Forbes Top 30 Social Sales Influencer Two internationally recognized thought leaders and industry experts combine skills to provide a unique consulting, coaching and training program in digital marketing and social selling strategies. See the official press release here. t2 Marketing International’s Director of Global Social Business Strategy, Corey […]
People respond to infographics on social media differently based on the network they are using. It is important to be aware of certain best practices when it comes to sharing infographics on social networks. Pinterest is easy: simply pin it up and watch the engagement begin. But to ensure you will see that same level […]
Social media can be a tricky domain to master, particularly for more risk averse brands. If you run or work for a risk averse brand, you know that social media is a difficult beast for a number of reasons. The concept of ‘real-time’ takes on a whole new challenge when you are constantly concerned with […]
With the constantly changing social media landscape, it’s hard to keep up with trends. There are a lot of hugely beneficial and fairly simple social media best practices in which brands and individuals should be participating, but most people simply don’t know about them. Social moves at such a high speed, that it can be difficult – […]
Big data is an exciting concept and we hear a lot about it, but we need to get our data working towards achieving business goals. Big data is exciting. We hear about it everywhere we go. There are virtually limitless applications for these kinds of data, but when it comes to our businesses, we need […]
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