Introducing a whole new concept to the world of social business and social care: cost-per-retention. What exactly is it and why is it so important? It has long been said (and shown through some pretty simple calculations) that it is far less expensive to keep existing clients than it is to acquire new clients. In […]
Blogging is a popular activity, but there are some worst practices out there that all bloggers need to avoid. Just as there exist best practices when it comes to different activities on social media, there exist worst practices. Sometimes, knowing about the worst practices can be just as valuable as knowing what you should be […]
There are a few important terms with which every social media marketer should be familiar. Luckily, they can reference the social media dictionary. There are always new buzz terms and hot topics that seem to be making their way through the world of social media marketing. Luckily, Adestra has put together the social media dictionary […]
When it comes to content creation, there are a few very important criteria to consider. Your content creation process should not be a fly-by-night approach in the hopes that it resonates with your target audience. Effective content creation and promotion builds off of a carefully laid out content strategy. In order to begin developing and […]
Some great digital marketing statistics not to be missed. Thanks to the folks at Optimind, we have a great infographic here with some very interesting digital marketing statistics. Have a look at the data presented and let us know if any of these facts and figures surprised or shocked you!
We took advantage of our relationship with social selling expert Julio Viskovich and decided to ask him a few questions about the field of social selling. Not too long ago, we announced that t2 had teamed up with NexLevel Sales. Recently, we decided to reach out to the Forbes-ranked social selling expert Julio Viskovich, who heads […]
These are ten questions that should certainly be addressed when conducting your social media audit. A social media audit can be an extremely valuable practice. It can provide you with some insight into your strengths, indicating where additional resources should be invested, as well as showcase weaknesses where you need to improve upon your performance […]
When brands use Pinterest, they need to think about how the network can help them achieve business goals. These tips will certainly come in handy. Pinterest can be a hugely valuable asset to any brand, but in order to see brands use Pinterest effectively, there are a few tips and guidelines that should be followed. […]
If you’re planning on running a contest on social media, be sure to keep these best practices in mind. There is no shortage of brands that have found great success from running a contest on social media. Contests are easy to design, simple to execute and are great ways of activating your social audiences (that […]
If you’re a digital marketer, then you’ll want to download these six productivity apps to make your life a whole lot easier. Smartphones can be a lot of fun, but they can also make our day-to-day life a lot easier when we use them for business. As digital marketers, we all know that the job is […]
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