Social Media 5 Digital Marketing Trends to Focus On During the COVID-19 Pandemic [Infographic] The COVID-19 lockdowns around the world are causing major economic impacts, but one key benefit that we have in modern society, that hasn’t been available in pandemics of the past, is the internet, and increased connectivity, which has enabled many businesses […]
Social Media Facebook Conducts Research to Measure Angst Caused by Misinterpretation in Comments Amid all the angst and disagreement online, which has arguably lead to more societal division, and tribalism within communities, how much of that negativity is actually triggered by misinterpretation? People get angry at each other’s tweets, comments and posts all the time, […]
Social Media Snapchat Provides Tips for Creating Effective AR Experiences as Lens Usage Increases Like all social platforms, Snapchat has seen a significant increase in usage amid the COVID-19 lockdowns, but more specifically, Snap has seen a big jump in AR usage. According to Snapchat, over 75% of its users engage with its various AR tools every day, […]
Social Media Twitter Publishes New Research on What Consumers Want to See from Brands During COVID-19 The COVID-19 pandemic has created an unprecedented situation for everyone, and for brands and marketers, it’s left many unsure as to what they should be saying, whether they should be advertising at all amid the crisis, and what consumers […]
Social Media Facebook Publishes New Guide on How Advertisers Should Adjust Their Ad Approaches During COVID-19 The COVID-19 shutdowns across the world have had a huge impact on business, aside from society more broadly. Millions of people have had to adjust to working from home, some business are totally unable to operate, while many other […]
Social Media Report: The Impact of COVID-19 on Social Media Marketing Revealing crucial insights into the changes and developments of behavior for both brands and users, Socialbakers’ State of Social Media Report: The Impact of COVID-19 shows how the marketing landscape has changed due to the worldwide coronavirus pandemic. The report details key data behind both […]
Social Media TikTok Pledges $250 Million to Support Various Groups Impacted by COVID-19 Rising video app TikTok has announced a new $250 million donation to assist frontline workers combating COVID-19, which comes in addition to the app’s $10 million donation to the World Health Organization, which it announced last month. For the full article click here Facebook Adds New […]
Social Media Instagram Launches New ‘I Stay Home For’ Sticker to Promote COVID-19 Containment Efforts With the rising popularity of Instagram Stories, and the propensity for people to add stickers and effects to their Stories frames, Instagram’s cause-based stickers must be having some impact. This week, Instagram has launched a new cause sticker for Stories which aims to […]
Social Media WhatsApp Implements New Restrictions on Message Forwarding to Limit the Spread of Misinformation WhatsApp has announced a new restriction on message forwarding as it seeks to combat the rise of misinformation campaigns flowing through the app. For the full article click here Facebook Adds New Tools for Groups to Help Ensure Members Are Getting Accurate […]
Social Media Digital Data Tracking and Privacy: The Future Implications of COVID-19 YouTube has confirmed that it will reduce the recommendation and distribution of videos which promote conspiracy theories that link the spread of COVID-19 to 5G technology. This comes after a spate of attacks on cell phone towers in some regions – according to The Guardian in […]
