It’s our final post of the year. Happy New Year! Social Media Social Media Brands Need to Tap Gen Z in 2021: Alexa Study Move over millennials as Gen Z is becoming a more important target audience for social media marketing as they enter adulthood, according to a new study by Amazon Alexa. While 68 […]
Social Media Facebook Faces Renewed Backlash Over Lack of Support for Small Advertisers This seems like the most logical way for Facebook to close out 2020. Last week, reverse engineering expert Jane Manchun Wong shared images of a new look Facebook Help Center, with updated controls tools to help users find the answers they need. For the full […]
Social Media Snapchat Shares New insights into Consumer Behavior and Trends Snapchat has shared some new insights into the latest consumption trends, which have been exacerbated by the pandemic, but Snapchat says are set to remain in place as the next generation of consumers becomes increasingly influential in buying decisions. For the full article click here TikTok […]
Social Media Picks For The Top Social Media Influencers Of 2020 Influence is a social currency we can spend for good or for ill purposes. When it comes to social media, what we say can have a major impact one way or the other. Fortunately, these picks for the top social media influencers includes those […]
Social Media Instagram Shares Insight into the Most Popular Holiday Cookies Across the US Wanna’ know what the most popular holiday cookies are across the US? This week, Instagram has shared some new insights into the most popular cookie types, based on Instagram usage data, which may help in your marketing strategies in each specific state. For […]
Social Media Walmart to Pilot Test Live-Streamed Video Shopping on TikTok Walmart and TikTok announced this morning they will be partnering on the first pilot test of a new shoppable product experience on TikTok’s social video app. Walmart, as you may recall, had planned to invest in TikTok when the app was being threatened with a ban […]
Social Media Twitter Confirms the Shutdown of its Separate Periscope App in March 2021 It comes as little surprise, especially given speculation about the app’s future after a discovery in Twitter’s back-end code last week. But today, Periscope has confirmed it. For the full article click here Facebook’s Looking to Take on Cameo with a New […]
Social Media European Union Announces Sweeping New Regulations Against Big Tech Companies Big tech companies could face multibillion dollar fines in Europe and the threat of being broken up unless they comply with sweeping new regulations announced by the European Commission on Tuesday. After years of wrangling in the U.S. over whether to hold tech companies […]
Social Media FTC Launches New Investigation into How the Major Social Platforms Utilize User Data By the looks of it, 2021 could see a range of significant regulatory changes, which could change the way digital platforms operate, and digital marketing as a result. Hot on the heels of launching legal action against Facebook over alleged antitrust breaches, […]
Social Media 23 Social Media And Digital Marketing Best Practices That Are Actually Myths When you are new to the game and have not your path to success (yet), you probably hop from one piece of information to the next, sucking up all the tips, social media best practices and success stories. The problem is […]
