In 2018, the world of social media changed drastically. Social media companies fought to out-do one another by making relevant updates to generate more traffic and increase ad expenditure on their platform. The following are the top three biggest changes seen throughout the year. Stories Become Mainstream In 2018 we saw the launch and the […]
As 2018 comes to an end, marketers are looking to predict trends in 2019. The following are promising trends which have begun in 2018 and look promising going forward into the new year. E-commerce Trends Many eCommerce marketers use Facebook ad targeting for its easy of use, powerful targeting abilities, and large userbase. Although Facebook […]
Facebook reviews have become increasingly important for both small and large businesses. In 2017, 90% of consumers read online reviews before visiting a business. Meanwhile, 88% of consumers said that they trust online reviews as much as they would trust a personal recommendation. With the decline of Yelp due to their inaccurate review filtering system, […]
As of this week, Facebook has started to rate users based on a reputation score from zero to 1 based on their trustworthiness when reporting disallowed posts. Posts can be reported for fake news, or for inappropriate content. According to Facebook, they have taken this measure because some users will intentionally flag stories when they […]
When browsing any site on the internet, the term HTTP or HTTPS will appear before the site address in your search bar. HTTP means HyperText Transfer Protocol. It is what defines the message structure between the web browser and the web server. It is the basis of all communication on the world wide web and comes […]
This week, Facebook decided to relax its cryptocurrency ad ban. In doing so, they added new regulations to assure that any cryptocurrency company who advertises on the platform is legitimate. Facebook will now be performing background checks and reviewing licenses before allowing cryptocurrency companies to advertise. This is one of many changes Facebook has made […]
On Thursday, July 26th, Facebook’s market cap lost over $120 billion after announcing slowed user growth and missed revenue expectations. Despite FB stock dropping 19%, the reasoning behind Facebook’s decreasing revenue and slowed growth may have simple explanations which don’t imply the company’s decline. Slowed Growth This quarter, Facebook’s daily active users grew by only […]
Facebook Business Manager has helped lead the online advertising revolution in the past 10 years. With Facebook’s ad targeting becoming increasingly complex and accurate, now is a great time to take advantage of Facebook advertising for your small business. The following is a breakdown of the different ad targeting demographics provided by Facebook along with […]
The average American checks their phone 46 times per day. Whether your audience is using Facebook, Instagram, Twitter or another social media platform, video stands out on their feed. Using video to increase visibility and engagement, however, is often overlooked by account managers as part of their social media marketing plan despite being an effective […]
Running a start-up can be challenging. With the use of helpful free tools, tedious and time-consuming tasks can be simplified and semi-automated. Below I have outlined 5 helpful tools, which my business uses regularly. These will help you speed up and improve communication and productivity which will allow you to focus less on time-consuming procedures […]
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