Marketing Consumers indicate experience, not price, as top conversion factor A recent report from global performance marketing agency Merkle indicates that delivering excellent digital customer experiences is critical to connecting with consumers to drive revenue. According to the research, 66% of consumers rate experiences over price when it comes to making a purchase decision. Over […]
Social Media Facebook brings back reach estimates for Custom Audiences Facebook is reinstalling reach estimates for Custom Audiences, a tool that allows advertisers to estimate audience size for their Custom Audience campaigns. The company removed the tool in March, 2018 when researchers at Northwestern University discovered a vulnerability that made it possible to infer attributes […]
Social Media Instagram Launches ‘Join Chat’ Sticker to Promote Private Group Discussion Instagram has this week officially launched its new ‘Join Chat’ sticker for Stories, which, when tapped, will connect Stories viewers into a private discussion. Given the overall rise in messaging use across various social apps, it makes sense for Instagram to look to […]
Social Media Twitter Updates Search Results with Additional Contextual Info You may have noted that there’s more information there, relating to trends, mutual follows – additional context to help guide you to the results that you’re actually looking for. This week, Twitter has officially announced this update, which is now being rolled out to all […]
Social Media YouTube Rolls Out New Tools to Enable Customization of Video Recommendations This week, the platform has announced some new changes which will put more power into the hands of users in regards to the videos which are recommended to them. First up, YouTube’s adding new topic tags within recommendations listings which will help […]
Social Media Facebook Adds ‘Top Fans’ Targeting Option for Organic Page Posts Facebook is rolling out a new option which enables Pages to publish updates targeted to their top Page fans specifically. The option enables Pages to create posts exclusively for Top Fans, in order to ‘thank them or share exclusive content’. Some users have […]
Social Media Facebook Expands Political Ad Transparency Tools to All Regions Facebook has announced that it’s now bringing its political issues ad transparency tools to all regions, after initially rolling them out in fifty nations systematically, based on when each region had been running a local election. Facebook first introduced its ‘Issues Ads’ tags last […]
Social Media Twitter Says its Smyte Acquisition has Helped it Significantly Reduce Crypto-Spam Tweets+ Last June, Twitter announced that it had acquired Smyte, a company founded by former Facebook, Instagram and Google team members which specializes in webspam and fraud detection. The acquisition is part of Twitter’s ongoing efforts to clean up its platform by […]
Social Media Instagram’s Working on a New ‘Stop-Motion’ Tool for Stories According to reverse engineering maverick Jane Manchun Wong, Instagram is developing a new ‘Stop-Motion’ camera option for Instagram Stories, which would provide another way to create interesting video updates, without having to record any actual video at all. The new tool would assist your […]
Social Media Instagram Will Now Keep All Content Captured in the Stories Camera for Seven Days nstagram is rolling out another small Stories tweak, this time giving users more options on the content they capture within the Stories camera. The option will make it easier for users to curate their best Stories content – which […]
