The Importance of Influence on Social Media [INFOGRAPHIC]

What metrics exist to show us that there is a great deal of importance when it comes to influence on social media?

We are all familiar with influence measurement sites like Klout, Kred and PeerIndex, but what makes influence on social media so important?

There is a lot of talk about your influencers and the people and brands you influence on social media, and people and brands go to great lengths to figure these things out. In fact, in a recent social media case study we looked at Honda’s use of Pinterest influencers to penetrate new markets and reach a massive audience with little cost to the brand. While there are many ways to go about reaching out to influential groups on social media, we might not be sure why they are so important, or how they can benefit our brand.

This infographic does a great job showcasing how and why influence is so important. The most crucial point? Influence on social media translates into influence on decision making. A recent finding showed that 85% of  Facebook brand fans recommend those brands to friends and followers, compared to 60% of average social media users. That’s a substantial group. When you consider the power that comes with influence on social media, you can’t ignore its importance.

Take a look at some of the stats in the infographic below and let us know which ones you find to be the most shocking or important! Tell us in the comments below or on Twitter!