Tag Archive for: social media infographic

How Social Media Can Help Your Business [INFOGRAPHIC]

April 16, 2013/by Corey Padveen

Social media can mean big things for your business, and the numbers are there to show it.

Considering all the literature, statistics and case studies that exist to show how beneficial social media can be for your business, there are still marketers out there that are hesitant to adopt it. Whether it is a question of not knowing how to use it, or not understanding how to measure it, people still seem to be having a tough time crossing that last hurdle when it comes to implementing a fully integrated social media strategy.

Every second a brand does not have a presence on social media, it is losing out. There is an international conversation taking place and people want to hear from you! Don’t believe us? This infographic gives a short, sweet breakdown of just how active social media is and gives a good indication of how important social media can be for your business.

Read through the information and let us know which statistic you think is the most important when it comes to building your business through social media. Tell us in the comments below or on Twitter!

Pinterest Marketing: Need-to-Know Updates [INFOGRAPHIC]

April 1, 2013/by Corey Padveen

Pinterest marketing underwent a major overhaul recently with the site’s re-design, and there are a lot of changes marketers need to be aware of when it comes to Pinterest marketing.

Pinterest has long been a favorite medium for the visual marketer. In fact, last week, our Social Equity segment focused on the value added to your business as a result of your Pinterest marketing efforts. Well, we thought we would start the week off in similar fashion by showing you exactly what (major) changes Pinterest has undergone in the last couple of weeks as a result of their site re-deign, and how your Pinterest marketing strategies might need to be tweaked as a result.

One of the most interesting sections in the infographic below is the ‘Features Removed’ category, which details what is no longer available on Pinterest. When it comes to Pinterest marketing, the three most important features to disappear are undoubtedly links, tweeting pins and liking boards on Facebook.

With regards to links, do not forget that embedded links still exist, so make sure to embed a link to your website or landing page in each of your images. It is the featured link in your description that is no longer included. The difficulty that arises with the other two lost features is that it makes one’s efforts to create a cohesive, interconnected social media marketing strategy somewhat more difficult. You’ll need to be a little more creative when it comes to your Pinterest marketing in order to maintain brand consistency across all of your social networks.

That said, the features added to the newly re-designed Pinterest make Pinterest marketing a whole lot of fun, and introduce an entirely new business aspect to the photo sharing social network.

Have a look at the infographic below and let us know what your favorite new feature is or what you will miss most from the old Pinterest design! Tell us in the comments below or on Twitter!

Marketing Technology Broken Down [INFOGRAPHIC]

March 18, 2013/by Corey Padveen

Marketing is no longer about simply our time; there are hundreds of marketing tools that can help us succeed.

Recently, we loaded an infographic with a detailed breakdown of the social media tools that we can use as marketers to improve and simplify our social media marketing. Well, this is just a small realm of marketing tools that exist to help facilitate the marketing process.

The world of technology has meant quite a bit of change from a marketing perspective. The advent of different tools has resulted in two things: first, on a superficial level, there world of technology may appear somewhat perplexing at an initial glance. After all, these are a set of tools that we have never seen before and, more importantly, there are so many of them that we may not know how to go about using them in a strategic manner. Second, these tools have added an entirely new realm to the world of marketing. And not only from a social media perspective. They have opened up the marketing world to so much more, and it is pretty clear why. The possibilities that these tools offer are virtually endless!

Below is a breakdown of nearly every piece of marketing technology that exists out there today. Take a look through the infographic and look up some of the tools you are unfamiliar with. It’s a great way to build your knowledge.

Do you use any of these tools for your marketing efforts? Which of these do you think is the best? Why? Are there any you haven’t used before that you are going to try? Tell us in the comments below or on Twitter!