Instagram is a network with tremendous marketing potential, as proven by some of these great marketing fun facts!

Long before Instagram opened its API for advertising, it was a valuable asset for any marketer. There is plenty that supports this statement, and the fun facts and figures listed here are just a few of those things.

1. There are over 300 million active Instagram users, and 70% of those users are outside of the U.S.
2. There are more than 75 million Instagram users who use the app every single day.
3. 20% of web users are also active Instagram users.
4. Posts receive an average of 36 engagements (2.5 billion ‘likes’ per day on an average of 70 million photos and videos posted).
5. Users spend an average of 21 minutes on the app every day.
6. When Michael Kors tested their first ads on Instagram, posts received an average of four times the amount of engagement.
7. Nike is the most popular retail brand on Instagram with over 10 million unique followers.
8. Instagram posts generate an average 3.3% engagement rate, while tweets generate less than 1% engagement (on average).
9. There is an almost perfectly even distribution of male-female users on Instagram (51% male).
10. 14% of drivers admit to checking Instagram while operating a vehicle. (No one said all of these stats would be good.)
11. 90% of Instagram users are under the age of 35.
12. 85 of the world’s Top 100 brands have an active Instagram account.
13. 50% of retailers are active on Instagram.
14. The average sales order value from an Instagram-referred conversion is $66.75.
15. 38% more engagement with photos that feature a face.

These are just a few of the amazing statistics that make Instagram a marketers dream when it comes to rich media.

Have you used the network for a particular campaign? Tell us about it!