Tag Archive for: infographic

How Snapchat Can Expand Your Brand [Infographic]

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Snapchat appears (or disappears, if you’re into puns) to be unstoppable. The stats in this infographic show just how powerful the network is, and how Snapchat can expand your brand.

When a brand is apt to adopt a new form of media, the possibilities are virtually endless. When a Millennial audience is as active on that media as they are on Snapchat, it is hard to deny the value if the medium can be used properly (and a clear strategy comes along with it).

In the infographic below, M2 On Hold outlines some of the great ways in which Snapchat can expand your brand when used effectively. You can also learn more about the benefits of Snapchat for brand marketing by downloading our latest eBook on the subject.

How Snapchat Can Expand Your Brand

Attention Spans are Short and Getting Shorter [Infographic]

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For a long time, our attention spans have been getting shorter. That’s a problem for marketers.

How do you capture someone’s attention in only a few seconds? With so much content constantly flooding our various feeds, grabbing the attention of a passer-by has become an increasingly daunting task for marketers. This infographic highlights recent findings that show just how difficult of a task that really is.

How long do you think your attention span is?

Our short online attention spans

Avoid These SEO Mistakes [Infographic]

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Steering clear of these SEO mistakes will ensure that your pages stay visible on search engines.

Did you know that the top 3 search results for a search term receive 61% of clicks? How about the fact that 75% of search engine users never scroll past the first page? We’ve all heard the joke: the best place to hide a dead body is on the second page of Google. But the reality is that we need to stay focused on optimizing our search efforts, as they do pay off.

These are a few important things to keep in mind next time you’re running a search optimization campaign. Avoiding these SEO mistakes will help keep your brand on top of the results pages.

avoid these seo mistakes

How Often Should You Post to Social Media [INFOGRAPHIC]

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How much is too much? How little is not enough? This infographic does a pretty good job of answering those questions.

One of the more popular questions marketers tend to ask relates to how often to post to social media. The truth of the matter is simple: the frequency with which you post will differ based on both the industry in which you find your business and the qualities of your audience. That said, there are some basic guidelines that serve as a starting point when considering where to begin.

This great inforgraphic from Spokal does a great job of analyzing current trends, aggregating that data and providing us with a guideline which can easily be followed when deciding how often to post to social media. Though you might find that, with time, your strategy might change, this will help get you off on the right foot.

How often to post on social media infographic

30 Digital Marketing Statistics You Shouldn’t Miss [INFOGRAPHIC]

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Some great digital marketing statistics not to be missed.

Thanks to the folks at Optimind, we have a great infographic here with some very interesting digital marketing statistics. Have a look at the data presented and let us know if any of these facts and figures surprised or shocked you!

30 Interesting Digital Marketing Statistics

An Infographic on Sharing Infographics [INFOGRAPHIC]

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People respond to infographics on social media differently based on the network they are using.

It is important to be aware of certain best practices when it comes to sharing infographics on social networks. Pinterest is easy: simply pin it up and watch the engagement begin. But to ensure you will see that same level of interest from your audiences on Facebook, Twitter and LinkedIn, it’s important to be aware of some of the best practices on each of those networks.

This well-titled infographic from Lemonly showcases exactly what you need to pay attention to when planning to share your infographics to a few major networks other than Pinterest or Tumblr. Take a look and see if you can’t spot a few best practices you might have overlooked in the past.

Best Practices on Infographics

Combining Content Marketing with SEO [INFOGRAPHIC]

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Content marketing is the process of telling stories through your content shared to social media; it is also a great way to improve your search rankings.

Content marketing has been a rising star in the realm of social media and digital marketing in recent years. As social business has moved to the forefront, marketers have started to realize that their audience members want to engage with stories. Creating a content strategy and adapting it into a marketing initiative can be challenging. But if it is done correctly, it can provide a world of benefits to your brand.

Among those benefits is search engine optimization. Through the strategic use of your content on social platforms, you can quickly improve your search rankings. This infographic from Blog Most does a great job of showcasing just how effective your content marketing initiatives can be when it comes to improving your search results.

Content marketing can be a valuable SEO asset.

Why Every Business Should Blog [INFOGRAPHIC]

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Do you have a business blog?

Every brand should have a business blog. It’s as simple as that. Whether you post to your business blog every month, every week, or every day, there are a number of assets that it can provide in addition to generating a significant degree of brand and Social Equity.

In this great infographic from Quick Sprout, some of the greatest benefits of your brand owning a blog are outlined. Take a look at the assets that it can provide and let us know what you think the greatest benefits of a business blog are in the comments below or on Twitter!

Why your brand should have a business blog - INFOGRAPHIC

Demographics of the Top Pinterest Influencers [INFOGRAPHIC]

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What are the key demographics of the top Pinterest influencers?

Influence is a powerful phenomenon in any industry, and that is particularly true on social media. The folks at HelloSociety have done some research to determine exactly what the demographic composition is of the top 100 Pinterest influencers.

Not surprisingly, they concluded that the majority of these tastemakers are women in major American markets with a higher education (much like the largest demographic of active Pinterest users). What is interesting, however, is that these Pinterest influencers are regularly active on the network, sharing several pieces of content per day and generating a ton of engagement.

Have a look and see if there are any surprises that catch your eye! Tell us about them in the comments below or on Twitter!

pinterest influencers demographics infographic

State of Content Marketing 2014 [INFOGRAPHIC]

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We can expect to see a lot coming from the realm of content marketing in 2014.

Content marketing, simply put, is huge. We have seen plenty of brands – both big and small – experiment with the phenomenon, some great success and some with equally great failures. All that said, there is no denying that content marketing is a trend that is here to stay, and we can expect to see a lot of movement in that field in the coming year.

This great infographic from Eloqua and Oracle and Lookbook showcases exactly what marketers can expect to see in the world of content marketing in the next twelve months. One of the more interesting trends we are seeing when it comes to content marketing is the repurposing of content.

Say, for example, you have a white paper that is long, full of numbers and simply not something people want to read. Smart marketers are realizing that this is a goldmine of content and creating several pieces of social-friendly content that can be shared to several networks, several times.

What are you doing when it comes to being innovative with your content strategy and content marketing? Tell us in the comments below or on Twitter!

content marketing infographic 2014

Tag Archive for: infographic

How Often Should You Post to Social Media [INFOGRAPHIC]

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How much is too much? How little is not enough? This infographic does a pretty good job of answering those questions.

One of the more popular questions marketers tend to ask relates to how often to post to social media. The truth of the matter is simple: the frequency with which you post will differ based on both the industry in which you find your business and the qualities of your audience. That said, there are some basic guidelines that serve as a starting point when considering where to begin.

This great inforgraphic from Spokal does a great job of analyzing current trends, aggregating that data and providing us with a guideline which can easily be followed when deciding how often to post to social media. Though you might find that, with time, your strategy might change, this will help get you off on the right foot.

How often to post on social media infographic

An Infographic on Sharing Infographics [INFOGRAPHIC]

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People respond to infographics on social media differently based on the network they are using.

It is important to be aware of certain best practices when it comes to sharing infographics on social networks. Pinterest is easy: simply pin it up and watch the engagement begin. But to ensure you will see that same level of interest from your audiences on Facebook, Twitter and LinkedIn, it’s important to be aware of some of the best practices on each of those networks.

This well-titled infographic from Lemonly showcases exactly what you need to pay attention to when planning to share your infographics to a few major networks other than Pinterest or Tumblr. Take a look and see if you can’t spot a few best practices you might have overlooked in the past.

Best Practices on Infographics

Social Media: Week-in-Review, June 8, 2013

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In case you missed some of the topics we covered this week, here is the social media week-in-review!

Monitoring Your Online Reputation [INFOGRAPHIC]

Managing and monitoring your online reputation is more important than ever, and the numbers are there to prove it. You might be surprised by some of the data that is showcased here, and it might make you look at monitoring your online reputation and little more closely! Have a look at the great infographic here.

3 Mistakes You Are Making on Social Media…But Don’t Know It

mistakes you are making on social media 2We all do it. It seems so intuitive and yet, we all tend to make these mistakes. Take a look at these three common social media mistakes and see if there are any you have been guilty of in the past!

5 Tips for Using Google+ Effectively

There are critics and detractors, but the reality of Google+ is that, when used correctly, it can be one of your most powerful assets. The benefits to exposure, SEO, influence and business growth are nearly unsurpassed in the world of social media. Take a look at these 5 tips for using Google+ effectively to find out why.

Case Studies on nutellaCase Studies: Nutella

Sometimes, the best lessons we learn are those that teach us what not to do. That is the case when it comes to a recent action taken by the makers of Nutella that went viral on social media – and not in the way brands would hope for. Find out what lessons marketers can learn from the makers of Nutella in this week’s Case Studies.

Social Equity: Foursquare for Business

Mobile marketing tools are growing both in popularity and prominence when it comes to forms of social marketing. Foursquare has recently made a slew of changes that have greatly increased the network’s value for business. Businesses that use the network properly stand to garner a significant degree of Social Equity, and we showcase what that value added is in this week’s Social Equity segment!

Have a look through some of these great articles and enjoy your weekend!

t2social social medis marketing strategies

Social Media: Week-in-Review, May 18, 2013

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In case you missed some of the topics we covered this week, here is the social media week-in-review!

5 Things Brands Should Never Do On Social Media

Social media can be an exceptional tool in your arsenal when it comes to building up your business and your exposure. However, unlike the old saying, not all publicity is good publicity, particularly on social media. Take a look at these five activities that should be avoided by brands looking to succeed on social media!

social media metrics t2social4 Important Social Media Metrics

Marketers are always looking for the best ways to measure their social media programs. There are some metrics that will be looked at more closely than others, depending on your goals. However, these 4 important social media metrics are universal and should be studied over the course of any program!

How Organizations Structure Social Media Teams [INFOGRAPHIC]

Social media is a relatively new marketing concept, and there are still many marketers and companies wondering how social media teams and initiatives should be structured. Take a look at this detailed infographic to see how organizations are structuring their social media teams and programs!

Case Studies instagramCase Studies: Comodo

It is no secret that Instagram is notoriously filled with pictures of our food. And sometimes, meals are just so stunning they need to be photographed! Comodo, an independently-owned restaurant in New York City recognized the influence of Instagram and decided to harness its popularity to build their virality and business. Read more in this week’s Case Studies!

Social Equity: The Viral Effect

Virality is one of the most commonly measured features of a social media marketing program. It is also an important factor when determining the reach, success and power of your brand on social networks. In this week’s Social Equity segment, we look at the value added to your business from the viral effect.

Have a look through some of these great articles and enjoy your weekend!

t2social social medis marketing strategies

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