Social Media: Week-in-Review, May 11, 2013

In case you missed some of the topics we covered this week, here is the social media week-in-review!

4 Tips for Creating a Great Facebook Ad Campaign

Facebook Ads are everywhere. Whether we notice them or not, we are always seeing ads pop up on the social network; they have just done a pretty good job of making them look like business as usual. So why do we click on some and not others? Find out how you can increase click-through rates on your Facebook Ad campaigns with these great tips!

The Importance of Mobile in the Marketplace [INFOGRAPHIC]

Mobile marketing is of ever-growing importance. Every year, it is becoming more crucial that marketing strategies incorporate some facet of mobile, or risk missing out on a massive, engaged and growing audience of potential customers. Find out why mobile marketing is so important in this great infographic!

Understanding the Facebook EdgeRank Algorithm

Many of us have heard about the Facebook EdgeRank algorithm, and some of us may even have an idea of what it is. But like any proprietary algorithm, the details are often scarce and it is unclear what the exact function is. In this article about the Facebook EdgeRank algorithm, we aim to explain, simply, how it works and what you need to know about it when it comes to marketing.

Case Studies: Volkswagen

Volkswagen India was hoping to leverage the Indian market on their quest to becoming the largest automotive brand in the world by 2018. The marketing minds at Volkswagen decided, after some very careful planning, that their best avenue for success was LinkedIn, and their efforts paid off greatly. Find out why in this week’s Case Studies.

Social Equity: Big Value in Company Pages

Company pages, channels and accounts are available on nearly every major social network. We often take them for granted, but the value that company pages add to our business is pretty impressive. Find out about the benefits of company pages in this week’s Social Equity segment.

Have a look through some of these great articles, enjoy your weekend and have a relaxing and happy Mother’s Day tomorrow!