t2 client Wayfair

Case study

Wayfair

Wayfair wanted to develop a better relationship with women / moms and raise brand awareness among consumers

The Mandate

Engage and collect interest data from a new female/mom audience via influencer campaigns

Our Approach

Tailored micro influencers sharing curated, customized collections, product information, imagery and brand insights

Our Results

  • Significant increase in brand awareness
  • Exceeded new subscription goal
  • Creation of new signs up for future targeting

Scope of Work

Influencer Campaign
Behavioral Data Analysis
Audience Segmentation and Persona Development
Hypertargeted Digital Ad Campaign

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