Case study

Ilco Unican

Ilco Unican mandated t2 to conduct a global re-branding initiative to unify the many brands it had acquired worldwide, all wanting to retain their original brand identities

The Mandate

Unify the well-known successful brands under the corporate umbrella

Our Approach

A global research initiative, rebrand initiative, transitional branding and marketing program

Our Results

The company unified under the Ilco brand worldwide, ultimately selling to The Kaba Group.

Scope of Work

Qualitative and Quantitative Research (International)
Audience Segmentation & Personal Development
Brand Redevelopment
Launch Campaign
Internal and External Multi-faceted Marketing Program
Advertising Campaign

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