Case study

Blue Apron

Blue Apron wanted to develop a better relationship with their customers

The Mandate

Develop and execute an influencer program and related campaign focused on consumer relationship and brand awareness

Our Approach

Develop brand specific content in order to raise product awareness. Incentivize consumers through contests and giveaway promoted by brand advocates

Our Results

32,000 new sign-ups
100 new pieces of positive branded content
Increased social footprint

Scope of Work

Influencer Campaigns
Increase Consumer Database
Aggregate Data Into Key Interest Groups
Generate New Customer Sign-ups
Identify Brand negative Sentiment for Product Improvement Opportunities

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