Case study

Plaza Health Network

New executive management team at Plaza Health Network engaged t2 to help restore the organization’s once stellar reputation after negative content had dominated the search engines and mainstream media

The Mandate

Restore their reputation, re-build their brand, and restore relationships with the healthcare community, patients, families, and the donor community

Our Approach

Re-branded the organization and executed a multi-faceted marketing, advertising, & PR program, reputation management program, and relationship-building programs with each target audience

Our Results

Relationships with the healthcare community, referral sources and media were fully restored, negative content was pushed off page 1 of Google, and donations rose above all previous years. The network was sold in 2021.

Scope of Work

Corporate Rebranding
Multi-faceted Reputation Management Program
PR and Media Relations
SEO & SEM Program
Employee and Patient Experience Program
Healthcare Community Outreach Program
Donor Relations Program

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