t2 client Grower-Shipper Association of Central California

Case study

Grower-Shipper Association of Central California

The Grower-Shipper Association of Central California had the goal of expanding awareness of key farming practices in the region

The Mandate

Promote key initiatives and expand reach with target audiences

Our Approach

Developed target audiences for expanded engagement, a robust content strategy and a multi-channel digital media campaign

Our Results

  • Increased social growth by over 10% in 30 days
  • Increased social engagement by upwards of 1,500%
  • Creation of new data sets for ad targeting
  • Social referral traffic increased by over 500%
  • Generated national media coverage on behalf of workers during the pandemic

Scope of Work

Social Media Management
Event Promotion
Hypertargeted Digital Ad Camping
Social Advertising
Message Reach Expansion

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