Case study

Caribbean 305

Caribbean 305 needed to promote an international Caribbean chef & mixologist competition and a culinary event to local (Miami), national (US) and international (Caribbean) audiences

The Mandate

Promote the 17 participating Caribbean destinations and drive ticket sales to millennials

Our Approach

Create a robust digital marketing & advertising campaign, a local PR campaign, and a national influencer campaign to promote content and the event

Our Results

PR campaign reach: 7,121,568
Earned media ad value: $66,471
National viewership: 4,054,483
Event attendance: 150% over previous year

Scope of Work

PR Campaign
Social Advertising Campaign
SEO / SEM Campaign
Influencer Campaign
Contests & Promotions

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