Case study

Alliance for Food and Farming (AFF)

How t2 helped The Alliance for Food and Farming combat misinformation

The Mandate

Combat misinformation related to fruit and vegetable safety

Our Approach

Leverage new media advertising, content, and influencers

Our Results

Increased brand footprint by 1,800%
Increased share of conversation to 50%
Increased campaign site traffic by 300%

Scope of Work

Audience Data Analysis
Audience Segmentation and Persona Development
PR, Marketing and Advertising
Social Media Strategy and Management
Marketing Program Execution

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