t2 client BC Cherry Association

Case study

BC Cherry Association

The BC Cherry Association wanted to increase brand awareness and create consumer demand in the Ontario region of Canada

The Mandate

Develop consumer awareness campaign during cherry season with the goal of having consumers asking for the brand at retail.

Our Approach

t2 created consumer-focused content on the website, a 6-week contest, and social ad campaign targeting Southern Ontario residents

Our Results

  • 395,305 impressions
  • 7,892 contest page visits
  • 4,215 individual users clicked through to landing pages
  • 1.97% CTR

Scope of Work

Consumer Content Development
Social Advertising Campaign
Consumer Contest
Audience Data Analysis

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