Pinterest Marketing: Need-to-Know Updates [INFOGRAPHIC]

Pinterest marketing underwent a major overhaul recently with the site’s re-design, and there are a lot of changes marketers need to be aware of when it comes to Pinterest marketing.

Pinterest has long been a favorite medium for the visual marketer. In fact, last week, our Social Equity segment focused on the value added to your business as a result of your Pinterest marketing efforts. Well, we thought we would start the week off in similar fashion by showing you exactly what (major) changes Pinterest has undergone in the last couple of weeks as a result of their site re-deign, and how your Pinterest marketing strategies might need to be tweaked as a result.

One of the most interesting sections in the infographic below is the ‘Features Removed’ category, which details what is no longer available on Pinterest. When it comes to Pinterest marketing, the three most important features to disappear are undoubtedly links, tweeting pins and liking boards on Facebook.

With regards to links, do not forget that embedded links still exist, so make sure to embed a link to your website or landing page in each of your images. It is the featured link in your description that is no longer included. The difficulty that arises with the other two lost features is that it makes one’s efforts to create a cohesive, interconnected social media marketing strategy somewhat more difficult. You’ll need to be a little more creative when it comes to your Pinterest marketing in order to maintain brand consistency across all of your social networks.

That said, the features added to the newly re-designed Pinterest make Pinterest marketing a whole lot of fun, and introduce an entirely new business aspect to the photo sharing social network.

Have a look at the infographic below and let us know what your favorite new feature is or what you will miss most from the old Pinterest design! Tell us in the comments below or on Twitter!