The Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
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News & Updates
LinkedIn Launches ‘Return to Growth’ Digital Magazine, Outlining Marketing Tips and Notes
With 2021 – hopefully – a year that sees the economy getting back on track in the wake of the pandemic, many companies are now eyeing the next stage of their growth, or re-growth, as it might be. With that in mind, this week, LinkedIn has published a new digital magazine called ‘Return to Growth 2021’, which outlines a range of insights, case studies, interviews and tips to help businesses map out a more effective marketing strategy for the year ahead.
For the full article click here
Facebook & Instagram Shops Integrate With Shopify
Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x. All Shopify merchants selling on Facebook and Instagram can now offer Shop Pay as a checkout option for customers. Checking out with Shop Pay is said to be 70% faster than a typical checkout, which is due in large part to how it pre-populates customer details such as billing and shipping information. When a customer uses Shop Pay for the first time their information is stored for future purchases. Next time they checkout with Shop Pay they can speed through the process with a simple tap.
For the full article click here
Not sure whether your brand will find an audience on Pinterest? New figures from the visual social network suggest it’s easier than ever before, as monthly average users (MAUs) have increased 37% globally. Although U.S. Pinterest users have grown slower than its international audience, Americans remain the primary source of Pinterest’s revenue and a goldmine of opportunity for marketers to reach and inspire new audiences.
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4 Disruptive, Uncomfortable, Yet Inevitable Martech Trends
Industry veteran Jep Castelein on the future of martech.
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Nano Influencers: Who Are They and How to Work With Them [Infographic]
When mapping out your influencer marketing strategy, the most common approach is to go for the biggest names, who’ll offer you the biggest audience reach, and thus, the best return on your ad spend. But don’t overlook the value of those with smaller, but more engaged, communities, who can also help connect you with the people who are increasingly more likely to buy from your brand. These smaller-scale influencers are called ‘micro’ or ‘nano’ influencers, and they can be highly valuable to your businesses, despite their relative audience size. If a local nano-influencer, for example, only has 1,000 followers, but all of them are local business owners, that can have a significantly larger impact on your promotion than a broader reaching campaign.
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Scaling Marketing Workflow With AI
Scaling the marketing efforts is not heavy lifting for marketers since artificial intelligence merges with marketing workflows. AI is capable of taking away the task-heavy load so that marketers can focus on strategy and creativity. Getting results from marketing is also becoming a more significant challenge due to increased marketing channels and the need to be everywhere. In that regard, AI tools are becoming useful in many aspects of marketing efforts, from customer profiling to automating content research, from making the data personalized to enhancing design capabilities with less effort, from getting more qualified leads to efficient SEO campaigns.
For the full article click here
Daily Minute Master Series – March 1, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
New t2 White Paper: Understanding and Planning for a New Generation of Player
Las Vegas – and the casino industry as a whole – is a continuously evolving phenomenon. It has survived and thrived thanks in no small part to its ability to adapt. Now, as the world of gaming sits on the precipice of another major shift, there is a need to adapt once more to the changing demographics of players. This white paper outlines how these demographics have evolved, and what casinos can do to not only appeal to their preferences but improve the casino-going experience as a whole for an entirely new generation of players.
For the full white paper click here
Twitter Outlines Growth and Product Strategies in Analyst Overview
Twitter has provided some new insights into its product and growth strategies as part of its latest Analyst Day overview for investors.
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Facebook Launches New, SMB-Focused Ad Campaign to Counter Apple’s Coming IDFA Change
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3 Top Skills SEO Content Writers Need to Succeed
It takes more than just great writing chops to create search-optimized content. Here are the top SEO content writing skills it takes to succeed.
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Brands Walk A Marketing Tightrope Over Political Chasms
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How to Build a Successful Influence Marketing Campaign
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Daily Minute Master Series – February 26, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
New t2 White Paper: Understanding and Planning for a New Generation of Player
Las Vegas – and the casino industry as a whole – is a continuously evolving phenomenon. It has survived and thrived thanks in no small part to its ability to adapt. Now, as the world of gaming sits on the precipice of another major shift, there is a need to adapt once more to the changing demographics of players. This white paper outlines how these demographics have evolved, and what casinos can do to not only appeal to their preferences but improve the casino-going experience as a whole for an entirely new generation of players.
For the full white paper click here
New Report Looks at the Rising Influence of Online Communities
Throughout the pandemic, digital connectivity has played an increasingly important role in how we stay connected, which, for many, has exacerbated their reliance on online groups, with Facebook groups, in particular, seeing a significant rise in engagement. But how significant are Facebook groups to overall activity, and what role do they really play in our day-to-day interactions? To provide more context on this, Facebook recently worked with researchers from The Governance Lab at NYU to provide new insights into the importance of online communities.
For the full article click here
TikTok Launches its Self-Serve Ad Platform in Canada
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YouTube Launches New Option Which Enables Parents to Monitor their Child’s Viewing Activity
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What Is Digital Asset Management & Why It Matters in Enterprise SEO
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A Beginner’s Guide to Shopping Ads
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Daily Minute Master Series – February 25, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Rolls Out Shops to Businesses in the UK and Canada
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LinkedIn Adds New Tools for Company Pages, Including Content Recommendation and Lead Gathering Options
LinkedIn is adding some new tools for brands to help boost their organic promotion efforts on the platform, while also facilitating more connection with colleagues within the LinkedIn experience.
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Snapchat Shares New Insights on Video Engagement Levels Within the App [Infographic]
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11 Important Image SEO Tips You Need to Know
Your visual content must be optimized for your customers and search engines. Use these image optimization tips to maximum findability and speed.
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Google My Business: 9 Newer Updates You Might Have Missed
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When Wine Meets Marketing: A Formula For Telling Your Product’s Story
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Daily Minute Master Series – February 24, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Publishes New Trends Report, Highlighting Rising Topics of Focus on the Platform
For the full article click here
Crafting Facebook Ads 5 Days Ahead of Major Seasonal Launch
When it comes to the most important weeks each year for e-commerce, Christmas and Black Friday battle for the gold medal. But how do you compete, when everyone else is throwing all their efforts into maximizing those opportunities too? Customers are looking, can you connect?
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Facebook Wins Standoff With Australian Government
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Google’s John Mueller: Total Number of Backlinks Doesn’t Matter
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Marketing Must Be Customer-Centric
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How Marketing Can Help With Talent Recruitment And Retention
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Daily Minute Master Series – February 23, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
15 TikTok Tips to Maximize Your Branded Content Efforts [Infographic]
For the full article click here
Google on SEO Best Practices for News Sites & Short Articles
Google’s John Mueller answers questions about SEO best practices for news websites, particularly as it relates to publishing shorter articles. News sites shouldn’t be overly concerned with the length of articles, Mueller says, as shorter articles are sometimes fine for the given query. This is discussed during the Google Search Central SEO hangout recorded on February 19.
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62% of People Say Customer Photos Influence Purchase Decisions
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How to Lead People Effectively on Agile Marketing Teams
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How Entrepreneurs Can Maximize Their Brand Voice Through Video Marketing
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10 Ways AI And Machine Learning Are Improving Marketing In 2021
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Daily Minute Master Series – February 22, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook Launches Initial Test of its Cameo-Like Celebrity Video App ‘Super’
For the full article click here
LinkedIn Announces New Initiatives to Support COVID-19 Recovery Efforts
As vaccine programs get underway across the world, LinkedIn has announced a range of new initiatives to support health organizations in maximizing their vaccine distribution efforts, while it’s also looking to assist disadvantaged workers in the UK as they look to get back on their feet.
For the full article click here
YouTube is Adding New Ways For Creators to Make Money
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Getting Started with Google Tag Manager, Step By Step
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Wix vs WordPress? Mueller Says Solve Content Issues
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Responsive Search Ads Are Now Default Type for Google Ads
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Daily Minute Master Series – February 19, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Twitter Continues to Quickly Evolve its Clubhouse Competitor ‘Spaces’
For the full article click here
YouTube Shorts Launching in USA in March
YouTube Shorts, a stories-like vertical video format that allows users to create clips of 15-seconds or less, is coming to the USA next month. Shorts launched in India in September 2020 where it currently remains in beta. YouTube says the number of Indian channels using Shorts creation tools has more than tripled since December.
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Facebook Blocks Australian News
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The Good, The Bad And The Value Of Affiliate Marketing
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Four Reasons Why Content Marketing Is Hard
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How to Lead People Effectively on Agile Marketing Teams
For the full article click here
Daily Minute Master Series – February 18, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Facebook’s Looking to Reduce Political Content – What Will That Mean for Facebook Marketing?
For the full article click here
LinkedIn’s Developing a New Program to Support Content Creators on the Platform
LinkedIn has launched the first stages of a new plan to develop a support framework for content creators on the platform, which will ultimately lead to new advertising and promotional opportunities through the app’s most influential users. Last week, LinkedIn’s Editor in Chief Dan Roth posted a new job ad for a Head of Community, focused on supporting LinkedIn creators around the world.
For the full article click here
How B2B Marketers Can Use Instagram for Lead Gen
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Google Forced to Pay $1 Million For ‘Misleading’ French Hotel Rankings
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Google On The Worst it Can Do Against Black Hat SEO
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10 Tips for Building a Scalable Enterprise Blog
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Daily Minute Master Series – February 17, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Social Media Statistics Are for Marketing Purposes
For the full article click here
Facebook Provides Tips on How to Create Effective Instagram Reels Content
Are you looking to get into Instagram Reels for your business? If so, then this new video from Facebook’s Creative Shop team is for you – in the second video of its new tips series, Facebook has provided a brief overview of how to create effective, engaging Instagram Reels clips.
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Instagram Plans to Launch Multi-Participant Live-Streams Later This Month
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How to Write Meta Descriptions for Local Stores
Looking to write meta descriptions that convert local traffic into customers and leads? Learn how in this edition of Ask an SEO.
For the full article click here
5 Habits of Top-Performing Email Marketers
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What You Should Know When Mapping Your 2021 Marketing Strategy
For the full article click here
Daily Minute Master Series – February 16, 2021
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
LinkedIn Launches ‘Return to Growth’ Digital Magazine, Outlining Marketing Tips and Notes
For the full article click here
Facebook & Instagram Shops Integrate With Shopify
Facebook and Instagram Shops are adding Shopify as a payment option which is estimated to increase conversion rates by 1.72x. All Shopify merchants selling on Facebook and Instagram can now offer Shop Pay as a checkout option for customers. Checking out with Shop Pay is said to be 70% faster than a typical checkout, which is due in large part to how it pre-populates customer details such as billing and shipping information. When a customer uses Shop Pay for the first time their information is stored for future purchases. Next time they checkout with Shop Pay they can speed through the process with a simple tap.
For the full article click here
Pinterest Gaining in Popularity with Gen Z, Millennials & Men
For the full article click here
4 Disruptive, Uncomfortable, Yet Inevitable Martech Trends
For the full article click here
Nano Influencers: Who Are They and How to Work With Them [Infographic]
For the full article click here
Scaling Marketing Workflow With AI
For the full article click here