Daily Minute Master Series – December 6, 2022

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The Marketing Rundown

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News & Updates

WeChat Statistics for 2023 That You Need to Know [Infographic]

WeChat is the most used messaging platform in China, with almost two-thirds of its 1.3 billion users base in the country.

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Reddit Adds Images in Comments for Selected Communities 

Reddit’s adding a new engagement option with images in comments now available within some 1,500 subreddits in the app.

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YouTube Announces Updated Monetization Guidelines, New Analytics Tools in the Mobile App

YouTube has announced an update to its Advertiser Friendly Guidelines which dictate what content is eligible for monetization in the app.

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Is IP Address A Google Ranking Factor?

Different sources say that your IP address is a ranking signal used by Google. But how true are these claims? Read on and learn if an IP address can help or harm your rankings in search.

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6 Checkout Page Examples And How To Optimize Them

Are your carts getting abandoned and you’re not sure why? Discover the best practices so your customers can purchase easily from you.

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Rackspace Hosted Exchange Outage Due to Security Incident

Details emerge on a massive Rackspace outage that indicates a serious security incident.

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Daily Minute Master Series – December 5, 2022

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The Marketing Rundown

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News & Updates

Meta Launches Two New Art Projects to Highlight the Creative Opportunities of the Metaverse

Meta’s looking to better highlight the rising creative opportunities of its metaverse push, via two new art installations which will use mixed reality elements in their presentation.

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YouTube Shares the Top Creators, Clips and Ads of 2022 

YouTube’s has published its listing of the top trending videos and creators of 2022, which provides an interesting overview of the year that was in online entertainment.

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Twitter Will Start Displaying Tweet Reach Metrics Up-Front on Tweets

It’s been a relatively quiet few days in Elon town, as the new ‘Chief Twit’ re-assesses his next moves at the app, and considers how he can get more people more aligned to the platform, in order to build on growing interest.

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TikTok Announces the Top European TikTok Ads of 2022

TikTok has crowned the first-ever winner of its TikTok Ad Awards for Europe at a gala ceremony in Amsterdam, where TikTok bestowed the moniker of the ‘Greatest ad for TikTok Europe’.

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How To Combine SEO & PPC Keyword Strategies For More Effective ROI

There’s a common challenge that both agencies and clients face when it comes to SEO and PPC departments: cross-functional collaboration. You may think that SEO and PPC would work together by default, but the two often get treated as silos with separate campaigns and strategies. Why does this happen? Because departments or agencies have their own objectives in terms of traffic, sales, or conversions.

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Why Everyone In Your Business Wins With SEO

SEO can only help (not hinder) your company’s growth. Discover how SEO can collaborate with other channels beyond driving traffic.

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Daily Minute Master Series – December 2, 2022

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News & Updates

Twitter Expands Content Recommendations, Showing Users More Tweets from Profiles They Don’t Follow

Suddenly seeing a heap more random accounts appear in your Twitter feed? Twitter ramped up its tweet recommendations for a heap more users.

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LinkedIn Adds New Tools for Company Pages, Including Updated Competitor Analytics 

LinkedIn has announced its latest feature drop for Company Pages, which includes new ways to highlight your newsletter, a new, more privacy-friendly way to segment your ad audience, and updated competitor analytics.

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Google Adds 2 New Metrics To GA4 Reports

Google is bringing two new metrics to GA4 properties that marketers can utilize when building custom reports.

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5 Habits and Behaviors of the Best Social Media Managers [Infographic]

What makes a great social media manager? What skills and traits do you think makes someone best suited to a social media marketing and/or community-building role? The team from Emplifi recently put this to social media expert Matt Navarra, who’s one of the best-known commentators and influencers in the space. As such, Matt’s got a pretty good perspective on what works, and what it takes to maximize your social media opportunities.

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Google Answers If Splitting A Long Article Could Result In Thin Content

Google’s Lizzi Sassman answers whether splitting a long article into multiple interlinked pages results in thin content.

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Google: Links Have Less Impact Today Than In The Past

A Googler shared that links as a signal have less impact than when Google first started.

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Daily Minute Master Series – December 1, 2022

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News & Updates

Twitter Provides New Stats on 2022 World Cup Engagement [Infographic]

The FIFA World Cup is already dominating online discussion, and it’s got a few weeks of competition left yet, which will likely see the tournament become an even bigger focus for football (soccer) fans around the world heading into the Christmas break.

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How Accurate is Mental Health Advice on TikTok? [Infographic] 

The rise of TikTok has seen it become more than just an entertainment platform, with the app now increasingly being used as a search engine for a range of purposes, especially among younger users.

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Report Looks at the Most Commonly Shared Life Events on Instagram and TikTok

Social media is where people share their big life events and updates, in order to keep friends and family informed, and celebrate major milestones, changes, etc.

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Elon Musk Picks a Fight with Apple Over App Store Policies and Reduction in Twitter Ad Spend

Elon Musk has found another way to spark controversy, and get more attention for himself and his tweets – though this one could be a step too far in his Icarian approach to managing the app.

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LinkedIn Launches Native Post Scheduling in the App

That’s right, some users are now able to access LinkedIn’s native post scheduling tool, which it’s been testing internally over the past few months.

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Social Media Content Strategy: From Start To Finish

For brands without a social media plan, here’s your strategy to bookmark. Create social media posts, publish them, and track your results efficiently.

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Daily Minute Master Series – November 30, 2022

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The Marketing Rundown

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News & Updates

LinkedIn Company Page Best Practices for 2023 [Infographic]

Looking to up your LinkedIn game for 2023? This will help – LinkedIn expert Richard van der Blom recently published his fourth annual LinkedIn algorithm report, which looks at how to maximize your LinkedIn performance, based on analysis of over 10,000 LinkedIn posts.

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Should You Pause Your Twitter Ad Campaigns? A Look at the Most Recent Concerns at the App 

Should you pause your Twitter ad campaigns? Various reports have suggested that many brands are re-thinking their Twitter marketing approach, in light of Elon Musk’s takeover at the app, which has thus far seen him cut staff, and promote a new focus on free speech.

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Pinterest Ends its Creator Rewards Program for Idea Pins

Pinterest has announced that it’s ending its Creator Rewards program, with the incentive offering set to shutter later this week.

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Twitter’s Rules Around Speech are Focused on Avoiding Harm, Not Maintaining Control

An inevitable element of the Elon Musk takeover at Twitter is political division, with Elon essentially using left and right-wing antagonism to stoke debate, and boost engagement in the app.

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Google Launches Legal Proceedings Against Scammers Seeking to Sell Google Business Profiles

After a recent win in a court case against a Russian-originated bot network, Google has announced a new legal proceeding against a group of scammers that have been seeking to manipulate business owners by calling them up and trying to charge them to access Google My Business.

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Is Fresh Content A Google Ranking Factor?

What does “content freshness” mean for Google? Let’s take a look at the evidence and see whether fresh content helps your SEO.

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Daily Minute Master Series – November 29, 2022

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News & Updates

Elon Says He’ll Make His Own Phone If Apple and Google Deplatform Twitter

Twitter’s new ruler Elon Musk makes so many pronouncements on the platform, it’s hard to keep track. This week alone, Musk polled Twitter users over whether he should provide “general amnesty” to suspended accounts and got into a public fight over whether the disgraced founder of FTX, Sam Bankman-Fried, owns a part of Twitter. On Friday, Musk was at it again, telling people that he may make an alternative phone to face off against Apple and Google.

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How To Improve SEO: Strategies To Try First 

How do you know where to focus your time and effort to significantly impact SEO KPIs and show progress? Here are a few tips and strategies to prioritize first.

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Is Domain Name A Google Ranking Factor?

Having an exact match domain used to be a big deal. But does domain name play a part in search rankings today?

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Elon Musk Outlines Roadmap for ‘Twitter 2.0’ in New Slide Deck

Elon Musk has provided some more insight into his evolving plan for Twitter, which will now also see the company embark on a hiring push, after firing 65% of its workforce, in order to get in more development and engineering talent to help realize Musk’s grand vision.

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Elon Musk Outlines New, Alternate Color Checkmarks to Clarify Verification

Elon Musk has revealed more details of the coming revamp of Twitter’s $8 verification program, which was initially launched three weeks back, but then pulled from live production due to a raft of impersonations which caused significant confusion in the app.

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Does Posting Memes on Social Help to Increase Traffic to Your Website? [Study]

Does posting memes help to increase traffic to your website? This is a key question, which really relates to all kinds of engaging social media posts – because while these types of trending updates very clearly garner Likes and comments, do they actually benefit the stats that really matter to your business?

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Daily Minute Master Series – November 28, 2022

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News & Updates

Top 10 Essential Website Optimization Strategies

If properly managed, these ten website optimization factors will guarantee your success in 2022 and beyond.

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A Comprehensive Guide To Marketing Attribution Models 

Learn more about marketing attribution models that help marketers understand which touchpoint in a buyer’s journey is responsible for conversion.

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Inspiring Content Personalization Examples For B2B

Harness the power of content personalization to make customers more likely to purchase. Learn new ideas for personalizing B2B content here.

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How to Develop a Marketing Budget for Your Small Business

Should you invest in marketing? The short answer is yes. Here’s why, plus a step-by-step guide to building an apt marketing budget that bolsters growth.

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Does Influencer Marketing Really Pay Off?

Influencer marketing is a huge industry, with companies around the world spending billions of dollars on these partnerships. But do these investments actually pay off?

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How to Increase Your Sales by Analyzing Your Marketing Funnel

Understand how your marketing funnel works so you can make changes that will lead to more sales and improved results.

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Daily Minute Master Series – November 24, 2022

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News & Updates

Meta Showcases New AI System That Can Use Strategic Reasoning to Solve Problems

In amongst the various visual AI generator tools, which can create entirely new artworks based on simple text prompts, and advancing text AI generators, that can write credible (sometimes) articles based on a range of web-sourced inputs, there are some concerning trends that we’re seeing, both from a legal and ethical standpoint, which our current laws and structures are simply not built to deal with.

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Musk’s Plans Around Verification, Moderation, and Payments on Twitter are Slowly Becoming Clear 

As we head into Thanksgiving, the various controversies and developments around Twitter continue to evolve, with new boss Elon Musk still throwing around ideas and making sweeping changes at the app.

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Political Content is on the Decline on Facebook, According to the Latest ‘Widely Viewed Content Report’

Meta has released its latest Widely Viewed Content Report for Facebook, covering Q3 2022, which, for the first time, isn’t riddled with data gaps due to some of the most popular posts in the app later being removed by Meta for violating its platform rules.

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Pinterest Adds Support for More Languages in the App

Pinterest has announced the next step in its international expansion, with the platform adding support for Afrikaans, Croatian and Bulgarian language Pins, broadening global accessibility in the app.

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7 Ways To Improve Local SEO & Attract New Business

Find out the key ways to improve visibility for your business through local SEO. Win new customers and improve your brand in the local SERPs with these seven tips.

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YouTube Brings Photo Editing & Quizzes To Community Posts

YouTube is adding photo editing features and quizzes to the set of tools available to creators when crafting community posts.

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Daily Minute Master Series – November 23, 2022

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News & Updates

Google Shares the Top 100 Most Searched Products of 2022

Not sure what to get for your friends and family this Christmas? This might help – today, Google has published its annual listing of the top 100 gift ideas, based on trending searches from 2022.

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Meta Adds New Tools and Settings to Protect Young Users from Online Predators 

As we head into the holiday season, where teens will be spending more time online and engaging with friends, Meta has announced a new set of updates to better protect younger users from potential exposure to predators, and other harmful behaviors in the app.

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Will Twitter Crash? A Look at Current Issues at the App as a Result of Reduced Oversight

Right now, Twitter is operating with 36% of the staff it had been before Elon Musk took over at the app – maybe even less given Musk’s latest firings in its sales department. Twitter has reportedly gone from 7,500 staff in September to around 2,700 now, and many former staffers have warned that the app could crash, potentially forever, as a result of increased strain.

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Snap Highlights the Rising Potential of AR for Marketing in New Report

With AR set to become a much bigger focus over the next few years, it’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many ways, as usage behaviors evolve.

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YouTube Looks to Promote Shorts via World Cup Activations

YouTube’s looking to use the FIFA World Cup as another avenue to promote YouTube Shorts via a range of themed activations and challenges for the event.

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State Of SEO: Agency Report

If you’re an agency SEO professional, it’s time to start strategizing for 2023. Whether you’re an executive, director, or even an SEO looking to get into agency work, industry data can help you set strategy and direction.

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Daily Minute Master Series – November 22, 2022

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The Marketing Rundown

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News & Updates

How Brands Can Turn Up the Heat on Social this Holiday Season

One of social media’s selling points for brands is the ability to quickly ramp up marketing outreach when needed. With mixed reports on just how strong sales will be for this year’s gift-giving season, now might be a good time to explore the slew of new features and tips the major platforms have recently released to help marketers uncover some holiday cheer.

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Elon Musk Reinstates Trump, as Twitter Keeps Running Despite Reduced Staff 

In what may be the ultimate singular example of the Elon Musk experience at the app, over the weekend, Musk reinstated the former President’s Twitter account, despite saying, just three weeks ago, that no decision on account reinstatements would happen until Twitter had formed a ‘content moderation council’ to rule on such moves.

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Twitter on Shaky Ground as More Staff Exit the App, Reducing the Platform to a Skeleton Crew

Twitter could well be on its last legs, or at least, it could be on the brink of significant outages, after Musk called on the app’s remaining staff to commit to ‘extremely hardcore’ working conditions, or leave the company with three months’ pay. Apparently, some 75% of them decided the latter was a better option.

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How To Write Great SEO Titles

There are many capitalization types and SEO tips that you should know when writing titles and subheadings. Check out this guide for more info.

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How To Bypass Big Brands Bidding Up Your Terms

Do you struggle with big brands bidding up terms that you target for paid search ads? Find out what to do to reach your customers.

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Users Lose Confidence That Twitter Will Survive

Mass exodus of employees heightens the sense that Twitter is coming to an end.

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