Daily Minute Master Series – December 29, 2022

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The Marketing Rundown

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News & Updates

Instagram Chief Outlines Key Areas of Focus for the App in 2023

2022 was a mixed year for Instagram, with the platform reaching a new milestone in monthly active users (2 billion), while also repeatedly copying TikTok and seemingly losing its own identity, at least to some degree, in the process.

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Chrome Canary Features For Technical SEO 

Technical SEO pros, meet Chrome’s Canary and its new browser features for debugging and troubleshooting SEO issues.

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6 Best Content Calendar Templates To Use In 2023

Do you want to create great content consistently next year? Here are our top 6 content calendar templates to help you get started.

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Inside Netflix’s Viral ‘Wednesday’ Marketing Strategy

Netflix CMO says 80% of a show’s marketing is planned, leaving space for reacting to fans.

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How to Get Facebook Ads Working for You in 2023

A few years ago, Facebook advertising dominated the social media marketing landscape. It was much easier to get Facebook ads working. Then… things got quieter. What happened? Facebook ads got expensive and there was more competition for ad space on Facebook and Instagram. It was harder to get a return on your ad spend.

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9 Tips To Grow Your Small Business With Social Media Marketing

Are you a small business owner looking to take your business to the next level? If so, social media marketing may be the key. With over 2 billion active users on social media, it’s a great way to reach new customers and grow your business.

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Daily Minute Master Series – December 28, 2022

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News & Updates

Snapchat Marketing: An In-Depth Guide

Not sure how to use Snapchat? Discover the types of marketing that work best, how to create a Snapchat story, and outline your marketing strategy.

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How To Target Multiple Cities Without Hurting Your SEO 

Businesses with multiple locations in different cities can still reap the benefits of local search. Here’s how.

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What Is The Risk Of Focusing On A Competitor’s SEO Strategies?

Learn by watching competitor mistakes and use the time to create a better website overall. Here’s how you can outshine them.

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How This Startup Is Disrupting the Digital Marketing Space

BeUniqueness serves a wide range of clients including but not limited to investors, entrepreneurs, white-label digital marketing agencies, e-commerce businesses, SMEs.

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14 Ways to Use Instagram Stories Highlights for Marketing

Do you use Instagram to promote your products or services? Looking for creative ways to use Instagram Highlights? In this article, you’ll find business examples of Instagram Highlights albums that deliver ongoing value to prospects and customers.

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California Bans Tesla From Marketing Its EVs As “Full Self-Driving”

California has passed a new law going into effect in 2023 that bans Tesla and other automakers from advertising their vehicles as “fully self driving.” The Senate Bill (SB) No. 1398, sponsored by Democratic state senator Lena Gonzales, effectively prohibits Tesla from using the Full Self-Driving (FSD) name for its Advanced Driver Assist System (ADAS) package.

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Daily Minute Master Series – December 27, 2022

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News & Updates

17 Awesome Examples Of Social Media Marketing

Successful social media campaigns have one thing in common: They provide value to their audience. Here are 17 examples to inspire you.

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Twitter Adds New Qualification Process for Community Notes to Improve Note Value 

Twitter’s adding a new way to improve the accuracy and value of its Community Notes, via a new qualifier that will require Community Notes contributors to ‘unlock’ the ability to write Notes by first rating other Notes submitted in the app.

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Mastodon Reaches 2.5 Million Users, Founder Holds Reddit AMA

As Mastodon sees sudden increase in popularity, its founder holds an AMA on Reddit to address commonly asked questions.

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TikTok Trends Right Now: Winter 2022

Here are the top 5 Winter TikTok trends to give you inspiration and help you create potentially viral videos for your TikTok marketing.

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Twitter Rolls Out Priority Tweet Ranking, Longer Video Uploads to Blue Subscribers

Twitter’s updated Twitter Blue subscription package is slowly rounding into shape, with two more elements now live for paying subscribers, including prioritized ranking of subscriber tweets.

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The Best Food Marketing Stunts of the Year

Comically oversized snack foods. A cocktail infused with processed cheese. And a fine dining establishment for feline lovers. In 2022, there were plenty of restaurants, food manufacturers and at least one artist collective that tried to break through with their shenanigans.

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Daily Minute Master Series – December 26, 2022

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News & Updates

TikTok Faces US Ban After Discovery that Chinese Officials had Used the App to Spy on US Journalists

TikTok’s future in the US is looking a lot less certain, after an investigation found that parent company ByteDance had been spying on several American journalists whom it believed had been in contact with ByteDance staff, and gained access to commercially sensitive information.

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What is ChatGPT And How Can You Use It? 

This is what ChatGPT is and why it may be the most important tool since modern search engines.

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Snap Adds New Snapchat+ Elements for the Holidays

Snapchat has announced some new Snapchat+ additions for the holidays, with the program’s 1.5 million subscribers now able to access three new options in the app.

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YouTube Adds New Shorts Insights and Post Presentation Options

YouTube has announced a range of tweaks and updates in its final Creator Insider video of 2022, including a new Shorts metrics display, an expansion of creative posting tools, and a new live-streaming info site.

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What Is Header Bidding And How To Implement It

Header bidding is a cutting-edge technique where publishers offer their ad inventory to many ad exchanges. Learn to automate it step by step.

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Elon Flags Emoji Reactions for Tweets to Provide More Response Options

Elon Musk’s ‘Twitter 2.0’ is increasingly looking like Twitter 1.0 with minor tweaks, with various elements like tweet view counts, up and downvotes, and subscriptions all tested at different times in the past, and all abandoned due to previous Twitter management finding no major value in them.

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Daily Minute Master Series – December 23, 2022

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News & Updates

10 Biggest & Best PPC Features Of The Year

Check out the top 10 PPC features and enhancements of 2022 and why they’re important to your 2023 marketing strategy.

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Google CALM: A New Language Model Technology 

Breakthrough technology called Confident Adaptive Language Modeling (CALM) can improve large language model speeds by up to three times.

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TikTok Tests New Horizontal, Full-Width Display for Videos

TikTok continues to turn the tables on its competitors, who have been pushing to copy its key features, with its own copycat tools and options designed to maximize engagement in the app.

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Twitter Adds New Stock Pricing Info to Cashtag Searches

Amongst all the various happenings at Twitter, what with the rollout of Twitter Blue, the confusion around checkmarks, the rule changes, and retractions – amid all of that, this seems like an odd update.

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How to Use Online Reviews to Market to Different Generations [Infographic]

Are you looking for ways to target your marketing at different generations? Want to learn how different generations use online reviews in their decision-making process?

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TikTok Looks to Provide More Insight into Why it Displays Each Video in Your ‘For You’ Feed

TikTok’s looking to provide more insight into why you’re seeing what you’re seeing in your feed with a new ‘Why Am I Seeing This?’ explainer tool that will provide some of the potential reasons that guide its algorithmic decisions.

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Daily Minute Master Series – December 22, 2022

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News & Updates

YouTube Adds New Shorts Insights and Post Presentation Options

YouTube has announced a range of tweaks and updates in its final Creator Insider video of 2022, including a new Shorts metrics display, an expansion of creative posting tools, and a new live-streaming info site.

For the full article click here 

Snap Adds New Snapchat+ Elements for the Holidays 

Snapchat has announced some new Snapchat+ additions for the holidays, with the program’s 1.5 million subscribers now able to access three new options in the app.

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Google Debuts New Search Technology, Including In-Video Search

Google debuts new search technology available first in India, including the ability to search within YouTube videos.

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An In-Depth Guide To Get Started With Looker Studio (The New Google Data Studio)

Looker Studio the new Google Data Studio, an in-depth guide to get started and build reports, dashboards, and data visualization.

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TikTok’s For You Page Shows Why A Video Is Recommended

An update to TikTok’s For You page will show why the algorithm recommends a particular video.

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Twitter Launches Blue For Business With Square Profile Photos

Twitter is launching a version of Blue Verified specifically for businesses, aptly titled Blue For Business.

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Daily Minute Master Series – December 21, 2022

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News & Updates

Twitter Provides New Ad Placement Controls to Reassure Ad Partners

With Elon Musk potentially on the outs as Chief Twit, Twitter could soon see a new approach, which could once again change the direction of the app. But thus far, under Elon’s leadership, things have been trending along a path that’s less aligned with brand safety, in allowing banned users to return, touting a more ‘free speech’ approach to content moderation, and even sharing his own conspiracy theories via his tweets.

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A Look at All the Changes Implemented by Elon Musk at Twitter in his Time as Chief Twit 

It’s been just over 50 days since Elon Musk lugged a sink into Twitter HQ for his first day in his new role as owner of the platform, and since then, we’ve seen various policy changes, staff cuts, exposes of internal documents, and more.

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Twitter Switches Brand Profile Avatars to Squares to Counter Impersonation

The hits keep coming from Twitter HQ, with the company’s endlessly perplexing verification revamp now taking a new turn, with brand profiles now becoming square shaped to better highlight them in-stream.

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Meta Will Continue to Invest Big in the Metaverse in 2023, According to CTO

While most of the attention in social media circles of late has been focused on Elon Musk, and his various changes at Twitter, Meta has quietly gone about its business, keeping out of the spotlight as it continues to push towards its next stage.

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Google’s John Mueller: WordPress Not Inherently Better For SEO

Google Search Advocate John Mueller says WordPress isn’t inherently better for SEO than coding a website from scratch.

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New Instagram Templates: Create Year-In-Review Highlight Reels

Learn how to easily compile your 2022 highlights in a short video with new Instagram Reels templates.

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Daily Minute Master Series – December 20, 2022

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News & Updates

Elon Musk Has Lost His Own Popularity Contest on Twitter

Elon Musk might be growing tired of his new job. And is it any wonder? Since buying Twitter for $44 billion, he also has worked as its CEO, reforming a culture unaccustomed to his management style, sparring with advertisers and users, and personally revamping Twitter’s content policies and enforcement decisions, supposedly in the name of free speech.

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15 Landing Page Best Practices [Infographic] 

Are you looking for ways to optimize your landing pages? Want to follow industry best practices to maximize landing page conversions? The team from Toptal share their tips for success in this infographic.

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Twitter Implements New Rules Banning Links to Other Social Platforms

Time to review your Twitter bio, because Elon and Co. have got some new rules about what you can link out to – and if you don’t get in line, you’ll find yourself suspended real quick.

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Infographic Design Trends for 2023 [Infographic]

Looking for ways to make your visuals stand out in 2023? This could help – the team from Venngage have put together a new overview of key visual trends in infographics, and how you could look to present your data in the new year.

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The Complete SEO Checklist: 41 Steps to Google Success [Infographic]

Are you looking for ways to optimize your website for Google? Have you heard of SEO but aren’t sure what exactly it entails? The team from Ahrefs share their SEO checklist in this infographic.

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Twitter’s Banning of Journalists Could Help to Establish a New Approach to Content Moderation in the App

In amongst all the angst and argument sparked by Elon Musk’s most recent actions in suspending journalists from the app, in between all the rage-bait and trolling from both sides of the political spectrum, there actually may be some new seeds of uneasy agreement forming, from which we could potentially see a new moderation approach grow and flourish within Elon’s ‘Twitter 2.0’ experiment.

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Daily Minute Master Series – December 19, 2022

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News & Updates

Snapchat Shares New Insights into What Motivates and Inspires Gen Z Consumers

What are Gen Z consumers looking for in brand messaging, and how do social media promotions influence their purchase decisions? Snapchat recently sought to dig deeper into the key trends via a new study, conducted in partnership with Omnicom Media Group, which looked at the key motivations of Gen Z consumers, and how brands can best align their messaging with evolving expectations.

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Meta Shares a New Overview of its Evolving Efforts to Tackle Mass Manipulation Efforts 

Meta has published a new overview of its evolving efforts to combat coordinated influence operations across its apps, which became a key focus for the platform following the 2016 US Presidential Election, in which Russian-based operatives were found to be using Facebook to influence US voters.

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Instagram Adds New Measures to Help Users Regain Access to Locked

Instagram has added some new tools to help users regain access to their accounts if they find themselves locked out, while it’s also added some new measures to combat impersonation – which feel like a pointed jab at Elon Musk’s ‘Twitter 2.0’ approach.

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TikTok Shares Key Tips for Marketers in its 2023 ‘What’s Next’ Report

Over the last two years, fewer platforms have had more cultural influence than TikTok. The short-form video app has sparked all new shifts in the interactive landscape, and has changed the way that people discover music, movies, creators, and everything in-between.

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Google Reveals More Information About Search Status Dashboard

Google shares more information about the future of the Search Status Dashboard.

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Google Analytics 4 Rolling Out Built-In Landing Page Report

New functionality allows for automated reports as well as customizable ones with your choice of metrics.

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Daily Minute Master Series – December 16, 2022

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News & Updates

Twitter Shuts Down Revue Newsletter Platform Following ‘Twitter Files’ Response from Former CEO

Former Twitter CEO Jack Dorsey posted his first-ever article to newsletter platform Revue, which Twitter purchased last January, in which he outlined his response to the recent ‘Twitter Files’ leaks, through which Elon has been working with selected journalists to uncover past moderation actions taken by Twitter, and how they specifically relate to conservative users.

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Reddit Launches New Reddit for Business Website to Provide Additional Guidance for Marketers 

Reddit’s launched a new Reddit for Business website, which provides a heap of insights, tips, and notes for prospective Reddit ad buyers, which could help to guide you in your Reddit marketing approach.

For the full article click here 

TikTok Tests New Horizontal, Full-Width Display for Videos

TikTok continues to turn the tables on its competitors, who have been pushing to copy its key features, with its own copycat tools and options designed to maximize engagement in the app.

For the full article click here 

Snapchat Touts the Rising Value of AR for Promotions

Snapchat’s already seeing good levels of success with its AR shopping activations, which it continues to advance in line with the latest developments in device tech. And with AR set to become an even bigger interactive element, with the expected arrival of AR glasses at some stage in the next few years, it could be worth paying attention to the latest AR advances, and considering if and how they might fit into your promotional strategy.

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Google Helps Searchers Find Cost Of Living Assistance

Google is rolling out a number of updates to help connect searchers with available programs and resources.

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What Is Enterprise SaaS? (With Examples)

Interested to invest in Enterprise SaaS? Read on for examples and understand why you’d need Enterprise SaaS instead of simply B2B SaaS.

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