There has been a lot of talk around the new AI-powered tool ChatGPT, so I decided to play around with it and see just how powerful it is. Safe to say, I wasn’t disappointed. If this is a taste of what AI can do in its early stages, it will be nothing short of mind-blowing to see what it can accomplish as it continues to evolve and improve.
The prompt:
Write an article about the pillars of marketing strategy.
Marketing strategy is an essential component of a successful business. It involves the careful planning and execution of a series of actions aimed at promoting and selling products or services to target customers. There are four pillars that are crucial to the development of an effective marketing strategy: market research, target market identification, value proposition development, and marketing mix implementation.
Market research is the process of gathering and analyzing data about potential customers and competitors. This includes conducting surveys, interviews, and focus groups to gain insights into consumer behavior, preferences, and needs. This information is used to identify target markets and to develop a value proposition that will be appealing to these customers.
Target market identification involves the process of selecting specific groups of customers to focus on. This may be based on factors such as age, gender, income level, or geographic location. By identifying specific target markets, businesses can tailor their marketing efforts to reach the customers who are most likely to be interested in their products or services.
Value proposition development is the process of creating a unique selling proposition that sets a business apart from its competitors. This involves identifying the key features and benefits of a product or service, and communicating these to potential customers in a way that makes the business’s offering more attractive than competing products or services.
Marketing mix implementation involves the execution of a marketing plan. This includes deciding on the best channels to use to reach target customers, such as social media, advertising, or direct mail, and determining the right mix of price, product, promotion, and place to achieve the desired results.
In conclusion, the four pillars of marketing strategy – market research, target market identification, value proposition development, and marketing mix implementation – are essential for the development of a successful marketing plan. By taking the time to carefully plan and execute these key components, businesses can increase their chances of reaching their target customers and achieving their marketing goals.
Daily Minute Master Series – December 14, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
New App Tracks the Status of Twitter Handles So You Can Snap Up the Profile Name You’ve Always Wanted
For the full article click here
TikTok Tops Download Charts Again in November, Though its Growth Momentum is Slowing
For the full article click here
ChatGPT For Content and SEO?
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Twitter’s New Verification System Has Blue & Gold Checkmarks
After a brief hiatus, Twitter is relaunching its verification system with a brand new checkmark for business accounts.
For the full article click here
Twitter Expands Community Notes To All Users
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12 Proven Local SEO Tips To Dominate The SERPs And Map Pack
For the full article click here
Amazon’s New Account Health Assurance: What You Need To Know
/by Corey PadveenWhat is Amazon Account Health Assurance
Account Health Assurance (AHA) is a new benefit offered by Amazon to professional sellers in the US and Canada who consistently maintain a high Account Health Rating (AHR) score.
Sellers eligible for AHA will no longer have to worry about their selling account being deactivated, as long as they work with Amazon to resolve any issues that may arise.
In order to be eligible for AHA, sellers must maintain an AHR score of 250 or higher for at least six months, with no more than 10 days where their AHR dropped below 250.
They must also have a valid emergency contact number on file.
When an issue arises that would typically result in account deactivation, an account health specialist will now proactively contact the seller to explain the problem and how to address it.
As long as the seller works with Amazon to resolve the issue within 72 hours, their account will not be deactivated. There is no charge for AHA.
Many professional Amazon sellers that have experienced an account suspension or deactivation claimed that they received little or no advance notice whatsoever and even less explanation as to the reasoning behind the suspension. This makes it difficult for sellers to understand the underlying problems and required solution(s).
The Benefits of Amazon AHA
For many sellers, the primary benefit of this new service is that it keeps legitimate stores up and running and better serves to weed out bad actors on Amazon.
For Amazon, the amount of time spent answering seller inquiries as to the reason behind deactivation is extremely time-consuming. By proactively resolving issues before they get to a crisis point, Amazon will be saving enormous amounts of CSR time that is currently spent going back and forth with sellers who have been unceremoniously suspended as a result of an honest misunderstanding.
The Takeaway
As an Amazon seller, the takeaway is simply to make sure that you communicate with Amazon in a timely manner to resolve identified issues and respond quickly in order to maintain good account health.
Daily Minute Master Series – December 13, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
New Report Looks at the Importance Versus Annoyance of Two-Factor Authentication [Infographic]
For the full article click here
Twitter Announces the Re-Launch of its Paid Verification Plan, with a Price Increase on iOS
For the full article click here
Twitter Makes ‘Community Notes’ Visible to All Users Globally
For the full article click here
Twitter’s Set to Free-Up Unused Twitter Handles, Add Up-Front View Counts to Tweets
For the full article click here
Google’s Top Global & Local Search Trends Of 2022
Google publishes its yearly report of top search trends with new categories for local searches.
For the full article click here
How to Build on Your Digital Marketing Momentum in 2023
For the full article click here
AI Wrote This Article
/by Corey PadveenThere has been a lot of talk around the new AI-powered tool ChatGPT, so I decided to play around with it and see just how powerful it is. Safe to say, I wasn’t disappointed. If this is a taste of what AI can do in its early stages, it will be nothing short of mind-blowing to see what it can accomplish as it continues to evolve and improve.
The prompt:
The results:
Marketing strategy is an essential component of a successful business. It involves the careful planning and execution of a series of actions aimed at promoting and selling products or services to target customers. There are four pillars that are crucial to the development of an effective marketing strategy: market research, target market identification, value proposition development, and marketing mix implementation.
Market research is the process of gathering and analyzing data about potential customers and competitors. This includes conducting surveys, interviews, and focus groups to gain insights into consumer behavior, preferences, and needs. This information is used to identify target markets and to develop a value proposition that will be appealing to these customers.
Target market identification involves the process of selecting specific groups of customers to focus on. This may be based on factors such as age, gender, income level, or geographic location. By identifying specific target markets, businesses can tailor their marketing efforts to reach the customers who are most likely to be interested in their products or services.
Value proposition development is the process of creating a unique selling proposition that sets a business apart from its competitors. This involves identifying the key features and benefits of a product or service, and communicating these to potential customers in a way that makes the business’s offering more attractive than competing products or services.
Marketing mix implementation involves the execution of a marketing plan. This includes deciding on the best channels to use to reach target customers, such as social media, advertising, or direct mail, and determining the right mix of price, product, promotion, and place to achieve the desired results.
In conclusion, the four pillars of marketing strategy – market research, target market identification, value proposition development, and marketing mix implementation – are essential for the development of a successful marketing plan. By taking the time to carefully plan and execute these key components, businesses can increase their chances of reaching their target customers and achieving their marketing goals.
Daily Minute Master Series – December 12, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Reddit Launches its ‘Reddit Recap’ Activation for 2022, Provides New Usage Insights
For the full article click here
Twitter Plans to Re-Launch its Controversial $8 Verification Program as Early as This Week
For the full article click here
Music Labels are Ramping Up Enforcement of Unlicensed Music in Brand Social Media Posts
For the full article click here
Facebook Enables New Ways To Make Money & Faster Payouts
Meta is introducing new ways to monetize content on Facebook and lowering the payment threshold for creators.
For the full article click here
Here Are 10 Marketing Tactics That Will Help You Make the Most of Big Changes to Your Company
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5 Ways AI Is Being Used in Marketing
One trend that gained ground in 2022—and is expected to be even bigger in 2023—is the use of artificial intelligence in marketing. As brands become savvier to consumer likes and dislikes, they’re increasingly turning to machines to do some of the heavy lifting.
For the full article click here
Daily Minute Master Series – December 9, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta Adds More Avatar Usage Options as it Looks to Guide Users Towards the Metaverse Shift
For the full article click here
Pinterest Shares its 2023 Trend Predictions, Based on Pin Activity and Engagement
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Meta Adds New Creator Monetization Options for the Holidays, with a Focus on Stars Donations
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Instagram Updates Account Status with New Insight into ‘Shadowbans’
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Twitter Removes the Option to Create Moments, Effectively Shutting Down the Feature
For the full article click here
How To Get More Followers On Instagram: 22 Tips To Try
Learn how to get more Instagram followers without having to pay by following our 22 tried and tested tips that work.
For the full article click here
Daily Minute Master Series – December 8, 2022
/by Corey PadveenThe Marketing Rundown
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Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta’s Oversight Board Criticizes the Company’s More Lenient Moderation Approach for Celebrities
For the full article click here
TikTok Shares the Top Clips, Creators and Trends in the App for 2022
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Snapchat Announces Paid Add Ons for AR Lenses, New AR Initiatives at Lens Fest 2022
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LinkedIn Adds New Audience Analytics Tools, Including Follower Growth and Demographic Insights
For the full article click here
17 Types Of Content Marketing You Can Use
There are many different types of content you can use to promote your brand and find new customers. Here’s a look at some of the more common types.
For the full article click here
Are Breadcrumbs A Google Ranking Factor?
Breadcrumbs are helpful for users, but does that mean that adding breadcrumb markup will propel your page to the top of search results?
For the full article click here
Daily Minute Master Series – December 7, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta Expands Video ID to Facebook Dating to Stop Underage Users Accessing the Platform
For the full article click here
Twitter’s Developing a New ‘Human’ Test for Accounts to Combat Bots in the App
For the full article click here
Google Ads: 4 Strategies To Optimize Stale Evergreen PPC Campaigns
Evergreen PPC campaigns are worth your while. Continue benefitting from them long after you published them for the first time; here’s how.
For the full article click here
Google’s Desktop Search Results Are Now Continuously Scrollable
Google brings continuous scrolling to desktop search results in the United States.
For the full article click here
Mozilla Acquires Pulse, A Hybrid-Workplace Collaboration Company
Mozilla gains machine-learning and AI expertise with the acquisition of hybrid-workplace collaboration company Pulse.
For the full article click here
The Ultimate Google Ads Pacing Dashboard For 2023
Grab your own Google Ads Pacing Dashboard template to make informed management decisions every month.
For the full article click here
Daily Minute Master Series – December 6, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
WeChat Statistics for 2023 That You Need to Know [Infographic]
For the full article click here
Reddit Adds Images in Comments for Selected Communities
For the full article click here
YouTube Announces Updated Monetization Guidelines, New Analytics Tools in the Mobile App
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Is IP Address A Google Ranking Factor?
Different sources say that your IP address is a ranking signal used by Google. But how true are these claims? Read on and learn if an IP address can help or harm your rankings in search.
For the full article click here
6 Checkout Page Examples And How To Optimize Them
Are your carts getting abandoned and you’re not sure why? Discover the best practices so your customers can purchase easily from you.
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Rackspace Hosted Exchange Outage Due to Security Incident
Details emerge on a massive Rackspace outage that indicates a serious security incident.
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Daily Minute Master Series – December 5, 2022
/by Corey PadveenThe Marketing Rundown
Subscribe to t2’s Newsletter, ‘The Marketing Rundown’ and Stay Up-to-Date
Everything you need to know about media, marketing, and digital news from the week all together in one place.
News & Updates
Meta Launches Two New Art Projects to Highlight the Creative Opportunities of the Metaverse
For the full article click here
YouTube Shares the Top Creators, Clips and Ads of 2022
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Twitter Will Start Displaying Tweet Reach Metrics Up-Front on Tweets
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TikTok Announces the Top European TikTok Ads of 2022
TikTok has crowned the first-ever winner of its TikTok Ad Awards for Europe at a gala ceremony in Amsterdam, where TikTok bestowed the moniker of the ‘Greatest ad for TikTok Europe’.
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How To Combine SEO & PPC Keyword Strategies For More Effective ROI
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Why Everyone In Your Business Wins With SEO
SEO can only help (not hinder) your company’s growth. Discover how SEO can collaborate with other channels beyond driving traffic.
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