Monitoring Your Online Reputation [INFOGRAPHIC]

Are you actively monitoring your online reputation?

Reputation management is of growing importance online, and your reputation can be tarnished with as little as one negative post in the right place, by the right person. In order to avoid such detrimental events from taking place, you need to be on top of your game and effectively monitoring your online reputation.

There are a few figures that you might find surprising. For instance, while it might not be shocking to see that 42% of U.S. adults have performed a search on an individual or a brand before doing business with that person or company, it might surprise to read that 45% of those people discovered something online that changed their perception, and ultimately their decision to do business with that person or brand. That’s an incredibly powerful tool!

It should also be noted that among the statistics in the infographic below, one of the most important to take into account is the fact that 92% of consumers trust opinions that they have seen online. This means that no matter how much of an outlier one customer’s bad experience might be, nearly everyone who reads will consider it when making their decision. Managing and monitoring your online reputation – whether it is on social networks, blogs, forums or other media – is an extremely important task.

The detailed infographic below highlights said importance of managing and monitoring your online reputation, and provides a few great tips that can help you effectively maintain a positive image for your brand online.

Take a look and let us know if you are properly monitoring your online reputation. Tell us in the comments below or on Twitter!